In this important interview, Sonia Strobel from Skipper Otto shares with Corwin Hiebert her innovative work in the Canadian seafood industry, advocating for local ownership, transparency, and sustainable practices. Discover how her community-supported fishery model is transforming seafood supply chains, promoting trust, and encouraging diverse, ecosystem-based eating.

Keywords:

seafood sustainability, local fishing, supply chain transparency, community-supported fishery, seafood innovation, Canadian seafood, ocean health, food sovereignty

Key Topics:

Community-supported fishery model

Policy reforms for local ownership

Transparency and traceability in seafood

Frozen fish technology and freshness

Indigenous communities and traditional fishing practices

Thank you to our show sponsors:

TD Business Banking https://www.td.com/ca/en/commercial-banking

Fasken https://www.fasken.com/en/services/industries/agribusiness

Rhema https://rhemamade.com/

Pacific Coast Distribution https://www.pacificcoast.ca/

Picnic Creative https://picniccreates.com/

Benchmark Sixty https://www.benchmarksixty.com/

In this engaging conversation, Andrew Watman discusses the future of grocery innovation, emphasizing a return to past food systems for healthier options.

He shares insights on how food founders can effectively capture media attention through authentic storytelling rather than traditional press releases. The discussion also covers the importance of building relationships between journalists and founders, navigating media events, and maximizing media coverage.

Watman highlights the evolving media landscape and the significance of long-form storytelling in connecting with audiences.

Read some of Andrew's latest work here: https://www.forbes.com/sites/andrewwatman/

Follow Andrew on Instagram here: https://www.instagram.com/watman_/

And a big shout out to our SHELFSPACE partners:

TD Business Banking https://www.td.com/ca/en/commercial-banking

Fasken https://www.fasken.com/en/services/industries/agribusiness

Rhema https://rhemamade.com/

Pacific Coast Distribution https://www.pacificcoast.ca/

Picnic Creative https://picniccreates.com/

Benchmark Sixty https://www.benchmarksixty.com/

Keywords: grocery innovation, food journalism, storytelling, media relations, food founders, press releases, media events, brand strategy, public relations, long-form storytelling

Okay founders, get ready to take some notes, because this episode is a concise masterclass in entrepreneurial grit and omni-channel strategy! This interview is with chatted Brad Woodgate of Joyburst and No Sugar Company—he's the founder who drove a staggering $3 billion in revenue completely on his own terms, without a single dime of VC funding.

He shares the brilliant, high-margin stepping-stone strategy that he used to self-fund his true brand passion, which I think you're going to find really insightful.

We dive into how he's making "unsexy" functional ingredients like fiber and creatine mainstream and wildly profitable. And we tap into his approach to gender-focused market segmentation, as a way to leverage Amazon and results through influencer marketing.

Special thank you to this episodes sponsor: TD Business Banking—They have dedicated themselves to the food and beverage sector with local relationship managers who partner with you to understand the specific hurdles you face every day. Whether you need to finance working capital, building and equipment purchases, or simply need expert advice to help grow your business, the team at TD is here to help. https://www.td.com/ca/en/commercial-banking

Plus, a big thanks to our other show sponsors:

Fasken https://www.fasken.com/en/services/industries/agribusiness

Rhema https://rhemamade.com/

Pacific Coast Distribution https://www.pacificcoast.ca/

Picnic Creative https://picniccreates.com/

Benchmark Sixty https://www.benchmarksixty.com/

Keywords: food innovation, branding, grocery store, omni-channel, fundraising, health and wellness, fiber, protein, sustainability, entrepreneurship