In this engaging conversation, Andrew Watman discusses the future of grocery innovation, emphasizing a return to past food systems for healthier options.

He shares insights on how food founders can effectively capture media attention through authentic storytelling rather than traditional press releases. The discussion also covers the importance of building relationships between journalists and founders, navigating media events, and maximizing media coverage.

Watman highlights the evolving media landscape and the significance of long-form storytelling in connecting with audiences.

Read some of Andrew's latest work here: https://www.forbes.com/sites/andrewwatman/

Follow Andrew on Instagram here: https://www.instagram.com/watman_/

And a big shout out to our SHELFSPACE partners:

TD Business Banking https://www.td.com/ca/en/commercial-banking

Fasken https://www.fasken.com/en/services/industries/agribusiness

Rhema https://rhemamade.com/

Pacific Coast Distribution https://www.pacificcoast.ca/

Picnic Creative https://picniccreates.com/

Benchmark Sixty https://www.benchmarksixty.com/

Keywords: grocery innovation, food journalism, storytelling, media relations, food founders, press releases, media events, brand strategy, public relations, long-form storytelling