Technically, No One Asked is a short-form series for business owners who don’t need more accounting theory, they need decisions, clarity, and momentum.

Each episode delivers a practical, real-world insight pulled straight from the day-to-day work of an operational CFO: what actually matters, what usually gets missed, and what to do next. No techincal literature. No jargon. Just clear thinking, actionable advice, and one concrete takeaway you can apply immediately.

cfominded.com

numbersscareme.com

Most people don’t say “I don’t understand my numbers.” They say:

• “I’m just not a numbers person.”
• “My accountant handles that.”
• “I’ll deal with it when we’re bigger.”

Numbers Scare Me isn’t about teaching accounting. It’s about naming the avoidance and what it’s quietly taking from you.

I’ve worked with Founders making good money but constantly stressed, operators running businesses they didn’t actually understand, and professionals who felt “successful” but powerless. The common thread wasn’t lack of intelligence. It was emotional distance from numbers. Numbers became something that judged them instead of something that served them.

The book is an invitation to replace fear with fluency.

cfominded.com

numbersscareme.com

Technically, No One Asked is a short-form series for business owners who don’t need more accounting theory, they need decisions, clarity, and momentum.

Each episode delivers a practical, real-world insight pulled straight from the day-to-day work of an operational CFO: what actually matters, what usually gets missed, and what to do next. No techincal literature. No jargon. Just clear thinking, actionable advice, and one concrete takeaway you can apply immediately.

cfominded.com

numbersscareme.com

Josh Greenbaum is an author, speaker, and advisor to small business owners. His concept of rolling budgets has been adopted by entrepreneurs and organizations across the U.S. who want their personal definition of success, impact, and freedom to drive their profit. He’s known for his ability to make finances accessible, changing how people think and feel about budgeting, strategic planning, and the financial side of business.

Josh’s book: ‘Numbers Scare Me & Other Excuses: A business owner’s guide to lead like a CFO’ educates business owners on how to take financial control and lead with confidence and purpose.

cfominded.com

numbersscareme.com

Before you talk about:

• Starting a business
• Scaling a business
• Understanding numbers
• Replacing a life

You have to loosen the grip between worth and output.

Otherwise, every later decision is distorted.

Most people think burnout comes from doing too much when in actuality it can come from doing the wrong stuff. Especially in periods of business growth.

In this episode of Replaceable, we explore why rest doesn’t work when your identity, worth, and processes are all tied to what you produce — and how over-identification quietly drains energy, distorts decisions, and makes change feel dangerous.

cfominded.com

numbersscareme.com