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Pitch Lab

Pitch Lab

By: Thomas Frank Jackie Hampton
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About this listen

Great ideas don’t sell themselves. Great pitches do.


Pitch Lab brings Merrick Creative’s Tom Frank and communication strategist Jackie Hampton together to spotlight CEOs and founders in the middle of the real work—launching products, scaling brands, and raising capital. No fluff. No buzzword bingo. Just sharp conversations about what it actually takes to stand out.

Tom and Jackie dig into the origin stories, quirks, challenges, and ambitions behind emerging brands—then flip the script. The conversation becomes the raw material for a fast, punchy 30-second content piece designed to cut through noise and stick in people’s heads.

Part brand workshop, part performance, Pitch Lab is where big ideas meet bold storytelling, strategic messaging, and just enough humor to make serious ambition unforgettable.


Pitch Lab is produced by Merrick Studios – where culture takes the mic.

© 2026 Merrick Studios
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Episodes
  • Jamie Fahrner - Shake Up Cocktails
    Nov 5 2025

    This week on Pitch Lab, we’re cracking open a can of nostalgia with Jamie Fahrner, co-founder of Shake Up Cocktails — the fairground-inspired canned cocktail brand bringing the zest of the Midwest to life.

    From barbecue stands to business plans, Jamie shares how a childhood lemonade stand moment became a booming beverage brand — and how Shake Up is now inviting its community to invest through WeFunder.

    🎡 Real fruit. Real sugar. Real spirits. Real story.

    🔗 Learn more at https://wearemerrickstudios.com/pitch-lab/jamie-fahrner

    Taste the fair. Invest in the future.

    Pitch Lab is produced and distributed by Merrick Studios and hosted by Merrick Chief Creative Officer, Tom Frank, and communications specialist, Jackie Hampton. Tune in to hear this thought-provoking brand discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts.

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    32 mins
  • Marianna Sachse - Jackalo
    Oct 23 2025

    What do ripped knees, fast fashion, and circular economies have in common? They all show up in this week’s conversation with Marianna Sachse, founder and CEO of Jackalo, a kidswear brand built on durability, sustainability, and serious style.

    A former public health advocate, Marianna shares how she went from policy to play clothes—designing pants that can survive playgrounds and growth spurts. We talk about building a brand from scratch, the challenges of circular fashion, why her trade-in model wins customer loyalty, and how you can now invest in Jackalo through WeFunder.

    👖 Tough clothes. Smart model. Real impact.

    🔗 Learn more at https://wearemerrickstudios.com/pitchlab/marianna-sachse

    Pitch Lab is produced and distributed by Merrick Studios and hosted by Merrick Chief Creative Officer, Tom Frank, and communications specialist, Jackie Hampton. Tune in to hear this thought-provoking brand discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts.

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    42 mins
  • Mark Elias - We Could Be Heroes
    Oct 13 2025

    Actor–writer–producer Mark Elias (9-1-1: Lone Star, Lucifer, Truth Be Told, Criminal Minds, Justified, CSI) drops into Pitch Lab to unpack fifteen years of grind and how he leveled up from co-star credits to building his own slate. We get into the Beverly Hills Playhouse days, why almost every gig traces back to hustle, and the indie math of making a $1M film look like $5M. Mark previews his new project We Could Be Heroes, a fast, funny, gamer-forward crime caper in the Deadpool/Scott Pilgrim vein complete with a not-yet-announced marquee “Uncle Bob,” the cold truth about distribution (hello, Europe), and why the name above the title can make or break your budget. We also talk investor basics (LLCs, credits, real upside), esports/Twitch partnerships, and a realistic shoot-to-festival timeline. If you’ve ever wanted a front-row seat to how films actually get made—and a chance to be part of one—this is your episode. Invest via WeFunder and follow Mark to track the ride.

    Learn more about George Turkette and the Rise of Turchetti’s Salumeria at https://wearemerrickstudios.com/pitchlab/mark-elias

    Pitch Lab is produced and distributed by Merrick Studios and hosted by Merrick Chief Creative Officer, Tom Frank, and communications specialist, Jackie Hampton. Tune in to hear this thought-provoking brand discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts.



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    40 mins
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