Episodes

  • The Amazon PPC New Product Launch ROAS Blind Spot

    The Amazon PPC New Product Launch ROAS Blind Spot
    Jul 6 2026
    Episode 96 of Performance Marketing with Fexingo dives into a critical blind spot that kills ROAS during new product launches on Amazon. Lucas and Luna break down why the standard 'low ACoS from day one' mindset destroys long-term profitability and how a deliberate launch phase — with higher bids, broad match keywords, and zero ROAS targets — actually builds the organic rank and keyword velocity that makes campaigns profitable later. They discuss the specific data points to watch: click-through rate on day 3, conversion rate by day 7, and when to start tightening spend. With examples from electronics and home goods launches, they explain why the most successful sellers treat the first 30 days as an investment, not a cost center. If you're launching products on Amazon and wondering why your PPC campaigns aren't scaling profitably, this episode reveals the structural mistake most sellers make before they even turn on a campaign. #AmazonPPC #PPCBlindSpot #ROAS #NewProductLaunch #AmazonAdvertising #PerformanceMarketing #Ecommerce #AmazonSeller #ACoS #KeywordVelocity #OrganicRank #LaunchStrategy #SponsoredAds #Marketing #Business #FexingoBusiness #BusinessPodcast #PPCStrategy Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • Amazon PPC Campaign Budget Cannibalization Blind Spot

    Amazon PPC Campaign Budget Cannibalization Blind Spot
    Jul 5 2026
    In this episode of Performance Marketing with Fexingo, Lucas and Luna tackle a subtle but costly blind spot in Amazon PPC: campaign budget cannibalization. When multiple campaigns target the same keywords or products, budget is wasted on internal competition, driving up cost-per-click and lowering ROAS. They break down a real scenario from a seller running five identical campaigns for the same SKU, each with a small daily budget, and how consolidating into one well-structured campaign improved ROAS by 15 percent within two weeks. Lucas explains how Amazon's auction algorithm treats duplicate campaigns as separate bidders, effectively letting the seller bid against themselves. Luna shares a quick fix: use portfolio-level budget caps and negative keyword lists to eliminate overlap. The episode also covers daily budget pacing, the role of dynamic bids, and a practical audit framework for spotting cannibalization. No fluff, just actionable steps for sellers running Sponsored Products campaigns. Tune in to learn how to stop competing with your own ad spend. #AmazonPPC #PPCRoAS #PerformanceMarketing #AmazonAdvertising #CampaignBudget #SponsoredProducts #BudgetCannibalization #AdSpend #RoAS #DigitalMarketing #Ecommerce #FBA #AmazonSeller #PPCStrategy #Business #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • The Amazon PPC Branded Defense ROAS Blind Spot Most Sellers Miss

    The Amazon PPC Branded Defense ROAS Blind Spot Most Sellers Miss
    Jul 5 2026
    In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a specific and costly blind spot in Amazon PPC: the branded defense campaign. Lucas explains why sellers often treat brand terms as a guaranteed win, only to find that aggressive defense can cannibalize organic sales and inflate cost-per-click without lifting total profitable revenue. He walks through a real case: a mid-tier supplement brand spending $80,000 per month on branded defense with a 2,500 percent attributed ROAS, but netting only $12,000 incremental profit after accounting for organic cannibalization. The hosts discuss structural bid strategies, the one-to-three month attribution gap, and why the average ROAS goal of 300 to 500 percent may be too low for defense campaigns. They also explore when defense is actually necessary — on launch dates, during competitor attacks, or after ad-copy changes — versus when it's just a comfort blanket. Plus, a brief segment on how listener support keeps the show ad-free. #AmazonPPC #BrandedDefense #ROAS #SponsoredBrands #SponsoredProducts #Ecommerce #PPC #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #Cannibalization #IncrementalSales #Attribution #BidStrategy #SupplementBrand #AdCopy #CompetitorAttack Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • Amazon PPC Match Type ROAS Blind Spot Most Sellers Miss

    Amazon PPC Match Type ROAS Blind Spot Most Sellers Miss
    Jul 4 2026
    In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a common but costly Amazon PPC blind spot: how match type allocation silently destroys ROAS. Most sellers treat exact, phrase, and broad match as equal tools—but they have wildly different efficiency profiles. Using a real-world example of a seller spending $50,000 a month on Sponsored Products, Lucas shows how shifting 20% of broad match spend into exact match keywords improved ROAS by 35% within two weeks. They also break down why Amazon's broad match has become cannibalistic, how to use search term reports to identify wasted spend, and a simple framework for rebalancing match type budgets. If you're an Amazon seller or performance marketer, this episode gives you a specific, actionable lever to pull that most advertisers ignore. #AmazonPPC #ROAS #MatchTypes #SponsoredProducts #ExactMatch #BroadMatch #PhraseMatch #SearchTermReport #PPCOptimization #AmazonAdvertising #Ecommerce #PaidAds #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #AdSpend #ConversionRate Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • Amazon PPC Brand Defense Blind Spot That Sabotages ROAS

    Amazon PPC Brand Defense Blind Spot That Sabotages ROAS
    Jul 4 2026
    In Episode 92 of Performance Marketing with Fexingo, Lucas and Luna tackle a costly Amazon PPC blind spot that most sellers overlook: brand defense. They dive into how competing against your own brand name with generic or competitor campaigns wastes ad spend and confuses attribution. Using a real-world example of a premium kitchen brand that saw a 30% jump in ROAS after tightening brand terms, they explain why separating brand defense from conquesting is critical. The episode also covers bid strategies, negative keyword lists, and how to structure campaigns so you don't cannibalize organic sales. If you're running Amazon ads and ignoring brand defense, this one's for you. #AmazonPPC #BrandDefense #ROAS #PPCBlindSpot #AmazonAdvertising #SponsoredAds #EcommerceMarketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #AmazonSellers #AdSpendOptimization #BrandCannibalization #KeywordStrategy #CampaignStructure #OrganicSales #BidManagement Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • Amazon PPC Cross Campaign Attribution Blind Spot ROAS

    Amazon PPC Cross Campaign Attribution Blind Spot ROAS
    Jul 3 2026
    Lucas and Luna dig into a ROAS blind spot most Amazon sellers miss: cross-campaign attribution. Lucas walks through a specific example—a brand running Sponsored Products, Sponsored Brands, and Sponsored Display simultaneously—where standard last-click attribution overcredits the bottom-of-funnel campaign and hides the true assist value of upper-funnel ads. He explains why Amazon Marketing Cloud or third-party attribution tools are necessary to see the full path to conversion, and Luna pushes back on the cost and complexity of implementation. By the end, listeners understand why a campaign with a 2.5 ROAS might actually be their highest-value investment once cross-campaign influence is factored in. #AmazonPPC #AmazonAdvertising #PPCAttribution #CrossCampaignAttribution #ROAS #SponsoredProducts #SponsoredBrands #SponsoredDisplay #AmazonMarketingCloud #LastClickAttribution #MarketingAttribution #EcommerceAdvertising #SellerCentral #ThirdPartyAttribution #AdAttribution #FexingoBusiness #BusinessPodcast #PerformanceMarketing Keep every episode free: buymeacoffee.com/fexingo
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    13 mins
  • The Amazon PPC Campaign Structure Blind Spot That Kills ROAS

    The Amazon PPC Campaign Structure Blind Spot That Kills ROAS
    Jul 3 2026
    Episode 90 of Performance Marketing with Fexingo digs into a pervasive Amazon PPC blind spot: campaign structure. Lucas and Luna break down why most sellers organize campaigns by product category or ASIN, unknowingly cannibalizing their own ROAS. Using a concrete example of a power tool brand that restructured from 'Drills,' 'Saws,' 'Accessories' into 'High-Margin New-to-Brand' and 'Defend Core Best Sellers,' they show how simply re-grouping keywords and adjusting budgets by strategic intent — not product type — lifted blended ROAS from 2.8x to 4.2x in eight weeks. The hosts walk through the three-pillar structure (conquest, defense, harvest) and the common mistakes that keep sellers trapped in flat, category-based campaigns. They also touch on how this blind spot compounds with the 'Duplicate Keyword' and 'Placement Premium' issues covered in earlier episodes. If you manage Amazon PPC, this episode shifts how you think about the container, not just the ad. #AmazonPPC #ROAS #CampaignStructure #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #Ecommerce #PPCBlindSpots #AmazonAdvertising #KeywordTargeting #AdOptimization #LucasAndLuna #Episode90 #PowerToolBrand #ConquestDefenseHarvest #BlendedROAS #SellerStrategy Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • Amazon PPC RoAS Blind Spot: The Out of Stock Recovery Window

    Amazon PPC RoAS Blind Spot: The Out of Stock Recovery Window
    Jul 2 2026
    In episode 89 of Performance Marketing with Fexingo, Lucas and Luna uncover a costly blind spot in Amazon PPC: what happens to your ROAS when a top-selling ASIN goes out of stock and comes back. They break down the 48-hour re-acceleration window, why Amazon's algorithm forgets your ad history after a stockout, and how to rebuild relevance without blowing your budget. Lucas shares a specific case from a supplements brand that lost $12,000 in a week because they resumed bids at pre-stockout levels. The conversation covers actionable tactics like phased bid ramps, search term re-qualification, and the 'ghost click' phenomenon that inflates cost-per-click right after restock. This is a tactical episode for Amazon sellers running PPC who want to preserve their ACOS during the vulnerable out-of-stock recovery phase. #AmazonPPC #RoAS #OutOfStockRecovery #SponsoredAds #Marketing #Business #Ecommerce #FexingoBusiness #BusinessPodcast #PPCBlindSpot #ACOS #AmazonSeller #AdPerformance #InventoryManagement #BidStrategy #SearchTermOptimization #SecondPriceAuction #PerformanceMarketing Keep every episode free: buymeacoffee.com/fexingo
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    9 mins