Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations cover art

Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

By: Fexingo
Listen for free

Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touched six touchpoints? That's the conversation you walk away with. #PerformanceMarketing #PaidAds #ROAS #DirectResponse #FacebookAds #GoogleAds #ConversionRate #MediaBuying #AdAttribution #LTV #CAC #MarketingROI #DigitalAdvertising #Programmatic #MarketingAnalytics #Business #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • The Amazon PPC New Product Launch ROAS Blind Spot

    The Amazon PPC New Product Launch ROAS Blind Spot
    Jul 6 2026
    Episode 96 of Performance Marketing with Fexingo dives into a critical blind spot that kills ROAS during new product launches on Amazon. Lucas and Luna break down why the standard 'low ACoS from day one' mindset destroys long-term profitability and how a deliberate launch phase — with higher bids, broad match keywords, and zero ROAS targets — actually builds the organic rank and keyword velocity that makes campaigns profitable later. They discuss the specific data points to watch: click-through rate on day 3, conversion rate by day 7, and when to start tightening spend. With examples from electronics and home goods launches, they explain why the most successful sellers treat the first 30 days as an investment, not a cost center. If you're launching products on Amazon and wondering why your PPC campaigns aren't scaling profitably, this episode reveals the structural mistake most sellers make before they even turn on a campaign. #AmazonPPC #PPCBlindSpot #ROAS #NewProductLaunch #AmazonAdvertising #PerformanceMarketing #Ecommerce #AmazonSeller #ACoS #KeywordVelocity #OrganicRank #LaunchStrategy #SponsoredAds #Marketing #Business #FexingoBusiness #BusinessPodcast #PPCStrategy Keep every episode free: buymeacoffee.com/fexingo
    Show More Show Less
    10 mins
  • Amazon PPC Campaign Budget Cannibalization Blind Spot

    Amazon PPC Campaign Budget Cannibalization Blind Spot
    Jul 5 2026
    In this episode of Performance Marketing with Fexingo, Lucas and Luna tackle a subtle but costly blind spot in Amazon PPC: campaign budget cannibalization. When multiple campaigns target the same keywords or products, budget is wasted on internal competition, driving up cost-per-click and lowering ROAS. They break down a real scenario from a seller running five identical campaigns for the same SKU, each with a small daily budget, and how consolidating into one well-structured campaign improved ROAS by 15 percent within two weeks. Lucas explains how Amazon's auction algorithm treats duplicate campaigns as separate bidders, effectively letting the seller bid against themselves. Luna shares a quick fix: use portfolio-level budget caps and negative keyword lists to eliminate overlap. The episode also covers daily budget pacing, the role of dynamic bids, and a practical audit framework for spotting cannibalization. No fluff, just actionable steps for sellers running Sponsored Products campaigns. Tune in to learn how to stop competing with your own ad spend. #AmazonPPC #PPCRoAS #PerformanceMarketing #AmazonAdvertising #CampaignBudget #SponsoredProducts #BudgetCannibalization #AdSpend #RoAS #DigitalMarketing #Ecommerce #FBA #AmazonSeller #PPCStrategy #Business #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
    Show More Show Less
    11 mins
  • The Amazon PPC Branded Defense ROAS Blind Spot Most Sellers Miss

    The Amazon PPC Branded Defense ROAS Blind Spot Most Sellers Miss
    Jul 5 2026
    In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a specific and costly blind spot in Amazon PPC: the branded defense campaign. Lucas explains why sellers often treat brand terms as a guaranteed win, only to find that aggressive defense can cannibalize organic sales and inflate cost-per-click without lifting total profitable revenue. He walks through a real case: a mid-tier supplement brand spending $80,000 per month on branded defense with a 2,500 percent attributed ROAS, but netting only $12,000 incremental profit after accounting for organic cannibalization. The hosts discuss structural bid strategies, the one-to-three month attribution gap, and why the average ROAS goal of 300 to 500 percent may be too low for defense campaigns. They also explore when defense is actually necessary — on launch dates, during competitor attacks, or after ad-copy changes — versus when it's just a comfort blanket. Plus, a brief segment on how listener support keeps the show ad-free. #AmazonPPC #BrandedDefense #ROAS #SponsoredBrands #SponsoredProducts #Ecommerce #PPC #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #Cannibalization #IncrementalSales #Attribution #BidStrategy #SupplementBrand #AdCopy #CompetitorAttack Keep every episode free: buymeacoffee.com/fexingo
    Show More Show Less
    10 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet