In this episode, I’m saying what a lot of podcasters need to hear but don’t want to hear: stop quitting. Stop quitting on yourself, stop quitting on your podcast, and stop starting over every time you feel bored, unsure, or like things aren’t moving fast enough.

Most podcasters quit right before momentum kicks in. Seriously. Most people don’t even make it past 20 episodes, and it’s not because their podcast is bad, it’s because they decide it’s “not working” too soon. They’re not seeing ROI yet, so they stop, rethink everything, change direction, and then confuse the algorithm, their audience, and themselves in the process.

Here’s the truth: marketing requires repetition. You are going to say the same things over and over again. You are going to feel bored with your own message long before your audience is. That doesn’t mean it’s not working. That means you’re doing marketing. I talk about podcasting all the time, across multiple platforms, and yes, I repeat myself constantly. That’s the job.

This episode is really about letting go of perfection, letting go of the need for constant reinvention, and focusing on what you’re putting in instead of obsessing over outcomes. Momentum comes from staying in the game long enough to let your efforts compound. The harvest doesn’t show up if you keep stopping before anything has time to grow.

You don’t need a brand new strategy. You don’t need to burn everything down and start over. You don’t need to quit. You need to keep going, allow yourself to evolve as you go, and trust that clarity comes through action, not restarting.

Half of success in podcasting is simply not quitting. Keep going.

In this episode, I’m saying what a lot of podcasters need to hear but don’t want to hear: stop quitting. Stop quitting on yourself, stop quitting on your podcast, and stop starting over every time you feel bored, unsure, or like things aren’t moving fast enough.

Most podcasters quit right before momentum kicks in. Seriously. Most people don’t even make it past 20 episodes, and it’s not because their podcast is bad, it’s because they decide it’s “not working” too soon. They’re not seeing ROI yet, so they stop, rethink everything, change direction, and then confuse the algorithm, their audience, and themselves in the process.

Here’s the truth: marketing requires repetition. You are going to say the same things over and over again. You are going to feel bored with your own message long before your audience is. That doesn’t mean it’s not working. That means you’re doing marketing. I talk about podcasting all the time, across multiple platforms, and yes, I repeat myself constantly. That’s the job.

This episode is really about letting go of perfection, letting go of the need for constant reinvention, and focusing on what you’re putting in instead of obsessing over outcomes. Momentum comes from staying in the game long enough to let your efforts compound. The harvest doesn’t show up if you keep stopping before anything has time to grow.

You don’t need a brand new strategy. You don’t need to burn everything down and start over. You don’t need to quit. You need to keep going, allow yourself to evolve as you go, and trust that clarity comes through action, not restarting.

Half of success in podcasting is simply not quitting. Keep going.

In this episode, I’m talking about something that honestly doesn’t get enough credit in podcasting or business in general: consistency. And not in the “you’re either born disciplined or you’re not” way, because that’s not real. Consistency is a skill. It’s something you build, practice, and strengthen over time.

I’m recording this in the middle of doing a daily podcast, so trust me when I say I’m in it right now. It’s hard. And I wanted to talk about this because so many podcasters quit—not because they’re bad at podcasting, but because they never learned how to stay consistent when it stops feeling exciting.

We talk about why consistency isn’t a personality trait, why motivation will fail you, and why systems matter more than willpower. If you’re trying to “record when you feel like it,” that’s the fastest way to fall off. Consistency requires structure. Calendars. Habits. Non-negotiable time blocked out to show up, even when you don’t feel inspired.

I also talk about what consistency really looks like in real life. Sometimes schedules shift. Sometimes the day changes. That doesn’t mean you quit. And missing a week doesn’t mean you failed. The only way you actually fail is if you decide it’s over and stop showing up completely.

This episode is a reminder that nobody is watching you as closely as you think they are, and nobody is keeping score the way you are in your own head. The goal isn’t perfection. The goal is momentum.

By the end of this episode, I challenge you to take action. Block time on your calendar for the next 30 days. Not just for releasing episodes, but for actually showing up to record. One or two hours a week. That’s it. If you want this podcast to work, you have to treat it like something that matters.

Consistency is built by showing up when it’s inconvenient, when it’s uncomfortable, and when it would be easier to skip. That’s how the skill gets stronger. And if you really want this, you’ll build it.

In this episode of Press Play, I’m breaking down podcast SEO and why it absolutely cannot be skipped if you want your podcast to grow long term. As you’re getting ready to launch and set everything up behind the scenes, SEO is the piece that helps people actually find your podcast after the launch buzz fades. Social media is great, but podcast SEO is your evergreen strategy that keeps working for you over time.

I walk you through the two main types of podcast SEO you need to understand. The first is how your podcast and episodes get discovered inside podcast apps like Apple Podcasts and Spotify. The second is how your show shows up in Google search results. These work together, and both rely heavily on clear keywords and intentional positioning.

The most important place to start is your episode titles. This is where I want you to stop being cute and start being clear. Podcast SEO depends on people instantly understanding what your episode is about. If someone were searching for help, what would they actually type into the search bar? That exact phrase should guide how you title your episode. Clear, specific titles are one of the biggest ranking factors you can control.

I also talk about why your podcast description matters so much. The first one to two sentences are critical because that’s what podcast platforms use to understand what your show is about. You want your description to sound natural while still using the main phrases your audience would search for. This helps podcast apps and Google correctly categorize and recommend your show.

SEO is a long-term play, and it compounds over time. You may not see massive growth right away, but when you do this correctly, even your older episodes can continue bringing in new listeners months or years later. Every optimized episode strengthens the overall authority of your podcast.

I also share how to approach SEO in a way that fits your workflow. You can either plan your episode titles and goals before recording or record first and optimize afterward. There is no one right way, but you do need to be intentional either way. The key is to start practicing now so SEO becomes part of your normal podcast process.

Your action step from this episode is simple: take one episode and intentionally write the title, description, and show notes with SEO in mind. Getting into this habit early will make your podcast easier to grow and easier for the right people to find.

Join me over in my free Skool community

Yes — here’s a clean, SEO-optimized rewrite with no emojis and no extra line breaks, while keeping Angie’s voice conversational and clear.

In this episode of Press Play, I’m talking about podcast downloads and why you need to stop letting them mean anything about your self-worth or the quality of your podcast. If you’ve ever checked your stats, felt discouraged, or started questioning whether your podcast is even worth continuing, this episode is for you.

So many podcasters tie their confidence to their numbers, but the truth is that downloads are not a reliable indicator of success, impact, or income. They don’t tell you who’s listening, who trusts you, or who is actually taking action after hearing your message.

I want you to remember why you started your podcast in the first place. Most of the time, it’s because you want to make an impact and use your podcast as a tool to support your business. And the number of downloads you have has no direct correlation to how much money you can make or how many offers you can sell. It only takes one listener for your podcast to be worth it.

Marketing is just data. Podcast stats are information, not judgment. Low downloads don’t mean your podcast is bad, and high downloads don’t automatically mean it’s working. What actually matters is whether listeners are joining your email list, reaching out to you, engaging with your content, or buying from you. Those actions matter far more than the number you see in your analytics dashboard.

If you find yourself obsessing over downloads, I want you to practice shifting your focus. Instead of asking how many people are listening, start asking what people are doing after they listen. When you stop attaching your self-worth to your stats, you create space to grow, refine your message, and use your podcast in a way that actually supports your business.

Join the Skool community here.

24. The most underrrated way to get more reviews when you launch

[00:00:00] What's up? Welcome back to another episode of Press Play. I'm your host, Angie, and in this episode we're gonna talk about the most underrated way to get reviews for your podcast. And yes, you want reviews for your podcast Now it's debatable whether reviews actually help to push your podcast and the algorithm.

Um, that is debatable. However, reviews are the only way that we have any sort of social proof or , it's the only gauge that people have when they come to your podcast to say, Ooh, this is really popular. Everybody likes this. And it naturally makes people think that your podcast is better and it makes it feel more acceptable.

Like that's just how we are as. Human nature. So when you go to a, you click over to a podcast and there's no one there and there's no reviews. It feels kinda like cricket. So we think that naturally this must not be that good or popular. On the flip side, when we go somewhere and we see a ton, we think [00:01:00] that it's really popular.

So it is important to get reviews, super important. , I talk about a lot of different strategies over in my school community, like through my course like material, but the most underrated strategy, and it's gonna sound really silly, but it really is to just ask for them. And by ask for them, I mean ask really straightforward and direct.

And I also mean ask everyone. I remember listening to a clubhouse room once where this guy who was talking about having at this top ranked podcast, and like how literally he dropped into hundreds of people's dms and asked for reviews, and I was like, wow. Like that's a lot. But also it was effective in what he was doing, .

So I am telling you that it is an actual effective strategy, so. Who? Who do you ask? Well, I tell all my clients that whenever you're launching your podcast to write down 50 people that you can ask [00:02:00] personal business besties people in your family, your mom, your dad, your cousins sister, whoever. And actually just ask them for reviews.

Give them, make it easy for them. Give them something easy to say. Tell them how to do it. Take their phone, do it for them. But at least have that as a part of your strategy whenever you're launching is to simply. Reach out and ask for reviews. So that's it. That's the strategy and even if right now you already have your podcast launched, you can go and do this right now.

Make a list of 25 to 50 people who you can reach out to and ask for review and like, yeah, you'll probably have to follow up and yeah, , you might feel like you're annoying, but who cares? you need to ask or you don't get, quite honestly, especially when it comes to these reviews for your podcast, especially when you're just starting out.

So you can go do that. This is an action step. You can go make your list of people. If you already have your podcast, you can go start asking, so you should be able to drum up 20, reviews, [00:03:00] at least 10 reviews in the next week. You should be able to get that, but you have to go and you have to actually ask for that if you haven't launched yet.

Make sure you go and write your list out and get ready for the people that you know that you're going to ask for reviews. And that's it. I'll see you in the next episode.

Come Join me in the Skool Community

https://www.skool.com/podcast-launch-bestie/about?ref=0edde4d48b014b3e81098befb554df32

In this episode, I’m giving you my honest take on how long you should be promoting your podcast before you actually launch it—because this is one of those questions I get all the time. The short answer? About two weeks. The real answer? It depends on your goals, your audience, and where you’re starting from. I wanted to walk you through what actually matters here, because there’s a big difference between generic advice you find online and what’s actually going to work for you and your business.

I talk about why launching to a completely cold audience makes things harder than they need to be, and why having some kind of audience or visibility before you launch your podcast really helps. If you already have a warm audience, two weeks of intentional promotion can be plenty. But if you’re starting from scratch—or you’ve been ghosting your audience for a while—you may need more runway. That could look like a 30–60 day audience-building phase before you even start talking about your podcast, followed by a few weeks of teasing, asking questions, and getting people involved in the process.

We also get into the reality that your listeners have to come from somewhere. If you’re not planning to drive people from social media, then you need another strategy—like running ads or intentionally building an audience elsewhere. Podcasts don’t magically grow on their own, especially at launch, and pretending they do usually leads to frustration.

If you’re feeling unsure about how long you should be promoting your podcast, this episode will help you zoom out and think more strategically instead of guessing. And if you want personalized guidance based on your actual goals and situation, I invite you to come hang out with me in my school community and ask your questions there. That’s where we can really dial this in together.

https://www.skool.com/podcast-launch-bestie

In this episode, I want to talk about something that comes up for almost everyone when they start recording a podcast: overthinking.

If you’ve ever sat down to record and suddenly felt stuck, unsure, or like you don’t know what you’re saying anymore—this episode is for you. Everyone records differently. Some people thrive with a full script. Others (me included) get totally thrown off trying to read and talk at the same time. There is no “right” way to record—there’s only the way that works for you.

One of the biggest things I want you to hear is this: your first episode is not supposed to be your best episode. It won’t be as good as your 10th, your 50th, or your 100th—and that’s normal. Podcasting is a skill. You get better by doing it, not by waiting until you feel perfect or prepared.

Your business does not rise or fall on one single episode. No one piece of content is carrying that much weight. Everything you create works together over time. That’s why the best thing you can do is show up as yourself and say what’s actually on your heart instead of trying to force a script or hit every “rule” you think you’re supposed to follow.

If recording feels hard, start with what feels easy. Pick a topic you care about, something you already talk about naturally, and just talk. Don’t worry about structure, selling, storytelling, or doing it “the right way” yet. You can layer those things in later once you feel more comfortable behind the mic.

And if it still feels intimidating, take the pressure off. Open your voice memos and talk it out first. Practice without the expectation that it’s final. That’s often the fastest way to get out of your head and into a flow.

I promise you—no one is listening with a checklist. No one is tracking what you didn’t say or judging your structure. That’s all internal. The only way through overthinking is action.