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Niche Consulting Growth

Niche Consulting Growth

By: Michelle Sera
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The Niche Consulting Growth Podcast is for consultants who want to become the obvious choice in their market. If you do strong work but still deal with inconsistent demand, unclear positioning, or a business that leans too heavily on referrals, this show is for you. In each short episode, Michelle Sera explores how consulting firms actually grow: sharper positioning, stronger trust, better business development, and the kind of demand that makes it easier for the right clients to say yes. Expect practical episodes on positioning, trust, diagnostic thinking, wedge offers, and building a consulting business that feels clearer, steadier, and easier to buy from. If you want to become the obvious choice and move beyond feast or famine, start here.Copyright 2026 Michelle Sera Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Stop Chasing New Clients: How to Land, Expand, and Repeat
    Jun 30 2026

    Many consultants spend a lot of their energy trying to find the next client, while overlooking the growth potential inside the relationships they already have.

    In this episode, Michelle explains the Land, Expand, and Repeat model — a practical way to move beyond one-off projects and build longer-term client relationships.

    You’ll learn how a focused entry engagement can open the door to deeper work, why expansion is not the same as “upselling,” and how simple client conversations can uncover the next right-fit engagement.

    Find out more about the Opportunity Engine 3-Week Intensive.

    Or schedule a call to find out how Niche Consulting Growth can help you.

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    5 mins
  • From Referrals to a Real Pipeline: Daniel’s Story of Escaping Feast or Famine
    Jun 16 2026

    For a while, Daniel’s consulting business looked like it was working.

    He had referrals. He had projects. He had enough momentum to believe he had made the right move leaving corporate.

    But then the holidays came. Conversations slowed. Prospects went quiet. Revenue became unpredictable. And Daniel realized something hard:

    He had work, but he did not have a real pipeline.

    In this episode, we walk through Daniel’s story as an HR change management consultant who was relying on referrals, broad messaging, and scattered marketing. His expertise was real, but the market did not know what to do with him.

    This story is a practical example of how positioning, a focused system, and a better sales conversation can begin to loosen the grip of feast or famine.

    In This Episode, You’ll Hear:

    • Why referrals can create the illusion of a healthy consulting business
    • How broad positioning makes even strong consultants easier to ignore
    • Why Daniel’s “change management consultant” message was too general to create traction
    • The specific pattern Daniel uncovered in his best client work
    • How he shifted from chasing opportunities to guiding the right prospects
    • Why a simple, specific video can build more trust than polished marketing
    • How diagnostic conversations help prospects see the real cost of the problem
    • The difference between trying to convince someone to buy and helping them understand what is already happening inside their business

    If you see yourself in Daniel’s story, this is the kind of work we do inside Niche Consulting Growth.

    Whether through private advisory or the weekly Roundtable, we help consultants clarify their positioning, build an Opportunity Engine, and create better conversations with the right clients.

    Find out more about the Roundtable, where we work with just 6 consultants per month.

    Or if one to one advisory with Chris is more aligned with where you are and what you need, you can schedule a conversation with him to discuss this further.

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    20 mins
  • The Quantum Leap Strategy That Grew Niche Consulting Growth
    Jun 2 2026

    In this episode, we explore why hard work alone is not enough to move a consulting business past the plateau.

    Many consultants begin with what Chris calls “Ignorance on Fire” — plenty of energy, drive, and determination, but not enough focus. Eventually, that momentum slows.

    This episode introduces the Quantum Leap Strategy and how consultants can use it to create a more focused, intentional path toward freedom, impact, and income.

    It's the exact process Chris used to grow Niche Consulting Growth to steady clients and income.

    We both use this approach every single day.

    If you are working hard in your consulting business but feel like your growth is slower than it should be, or you know you need more clarity before the next level can happen, this is the episode to listen to.

    Mentioned in this episode:

    The Roundtable: schedule a quick call with Michelle to get more details.

    Or schedule a call to find out all the ways we can help in Niche Consulting Growth.

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    7 mins
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