🎯 Are you really in control of your purchasing decisions?

Discover how emotions and social dynamics play a huge role in what we buy! From the allure of limited editions to the power of social proof, brands have it all figured out.

What influences your buying choices the most? Drop your thoughts below! 👇

#EmotionalMarketing #SocialProof #ConsumerChoices #MindTheMarket #CognitiveBias #MarketingTrends #BrandPower #ImpulsePurchase #MarketingStrategy #DecodingMarketing ùùù

Moncler’s Warmer Together campaign brought together Robert De Niro and Al Pacino — two Hollywood icons — in one of the most emotionally intelligent luxury campaigns ever created.

In this breakdown, we explore how Moncler turned a technical mountain brand into a cultural luxury icon — using psychology, storytelling, and timeless values.

📌 Topics inside:

• Emotional storytelling & neuromarketing in luxury
• How cognitive bias shape consumer perception
• Remo Ruffini's rebranding revolution
• Moncler Genius and the power of collaboration

📚 Sources:• AFP — “Moncler celebrates human warmth with De Niro andPacino – Warmer Together”• Vogue Business — “Moncler’s Genius collab hit machine”• The Impression — “Moncler reunites Al Pacino and Robert De Niro”• Moncler Group Official Website• DesignScene, Paris Select Book

🔥 Subscribe to Mind the Market for more brand storytelling, luxury marketing, and psychology-driven strategy breakdowns.

There was a time when we all searched on Google.
Now, people ask AI platforms like ChatGPT, Gemini, and Perplexity — and that’s changing everything for brands and marketers.

Welcome to the world of GEO – Generative Engine Optimization, also known as the new SEO for AI.
In this video, I break down:✅ What GEO actually is and how it works✅ How it’s transforming digital marketing and brand visibility✅ Real brand cases like SmartRent and how they used GEO to drive +32% qualified leads in 6 weeks✅ The psychology and cognitive biases behind AI recommendations✅ Practical steps to make your brand appear in AI-generated answers

This is SEO 2.0, built for the AI era — when visibility isn’t about ranking on Google anymore, but being chosen by the AI itself.

If you want to future-proof your marketing strategy and understand how AI-driven discovery is rewriting the rules of branding, this video is for you.

📌 Topics covered:

• What is Generative Engine Optimization (GEO)?
• How to appear in ChatGPT, Gemini, and Perplexity answers
• The link between SEO, AI, and consumer psychology
• Tools to track AI mentions
• Why GEO is the new frontier of marketing visibility

💡 Don’t forget to subscribe 🔔, and drop a comment below — how do you see AI changing the way we find brands?