Episodes

  • AGENCY WARS: Why Publicis Is Going on The Attack

    AGENCY WARS: Why Publicis Is Going on The Attack
    Jun 19 2026
    In this episode of #MediaSnack, Tom Denford and David Indo dive into the latest media industry buzz as the Cannes festival approaches. They explore Publicis's strategic moves, including their $2.2 billion acquisition of LiveRamp and a satirical AI-focused video that stirred industry waters. The duo also sheds light on Dentsu's resurgence, fueled by new leadership and the retention of Heineken's media business. Tune in to understand the implications of these developments for advertisers and what's next on the horizon for media agencies. **What You'll Learn:** - The impact of Publicis's acquisition of LiveRamp on the media landscape - How Publicis's video has sparked controversy in the industry - Insights into Dentsu's strategic moves and leadership change - What these shifts mean for advertisers and media buying Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com.
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    31 mins
  • #MediaSnack WINNERS: Bill Tucker - CEO at Aquila LLC

    #MediaSnack WINNERS: Bill Tucker - CEO at Aquila LLC
    Jun 11 2026
    In this episode of #MediaSnack, Tom Denford sits down with Bill Tucker, CEO of Aquila LLC, to discuss the groundbreaking initiatives Aquila is bringing to the media measurement landscape. They delve into the intricacies of cross-media measurement and how Aquila's platform is set to revolutionize deduplicated reach and frequency across major platforms like YouTube and Meta. Bill shares insights on the challenges and triumphs of integrating data analytics and AI into media strategy, and the collaborative spirit driving these advancements. This episode promises a comprehensive look at how Aquila is poised to transform industry standards and empower advertisers with smarter data-driven decisions. **What You'll Learn:** - How Aquila is pioneering cross-platform media measurement. - The role of AI and data analytics in media planning and strategy. - Insights into Aquila's collaboration with major media platforms. - The anticipated industry impact of Aquila's new measurement tools. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com
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    22 mins
  • 10 Years of Media Transparency – Did Anything Change?

    10 Years of Media Transparency – Did Anything Change?
    Jun 8 2026
    In this episode of #MediaSnack, I dive into the implications of a recent webinar celebrating ten years since the ANA's groundbreaking media transparency report. Join me as I explore the current state of transparency in the advertising industry, revealing that nearly half of advertisers still harbor serious concerns. I discuss the stagnation in progress over the last decade, despite initial excitement for change, and highlight key survey findings that underscore the need for immediate action. I also provide practical advice for marketers on how to enhance media governance, including updating contracts, asking the right questions, and verifying media spend effectiveness. Tune in for insights and strategies to ensure your media investments are optimized for maximum return.
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    31 mins
  • Ranking The 10 Reasons Pitches Go Wrong

    Ranking The 10 Reasons Pitches Go Wrong
    May 29 2026
    In this episode of #MediaSnack, Tom Denford and pitch expert Yasmena, evaluate the ANA and 4A's new pitch principles, providing a tier ranking of each based on their relevance and impact. The discussion highlights the importance of mutual commitment, streamlined timelines, and the nuances of speculative work and compensation. Discover how these principles can transform your pitch process and lead to successful agency partnerships. **What You'll Learn:** - The significance of chemistry and transparency in agency pitches - How to prioritize and rank the ANA and 4A's pitch principles - Best practices for managing pitch timelines and stakeholder involvement - Insights on compensating for pitch labor and maintaining fair agreements Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com
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    22 mins
  • 10 Things Every Pitch Gets Wrong!

    10 Things Every Pitch Gets Wrong!
    May 22 2026
    In this episode of #MediaSnack, we explore the newly released principles for best practices in agency pitches, crafted in collaboration between the ANA and the 4As. Joining them are Greg Wright and Matt Kasindorf, who provide insights into the importance of transparency, fair timelines, and chemistry in fostering successful client-agency relationships. The discussion highlights the need for clear communication and mutual respect to ensure effective pitch processes and long-term partnerships. Tune in to discover how these guidelines can transform your approach to media procurement and marketing. **What You'll Learn:** - The significance of transparency and open communication in agency pitches - How to streamline the RFI process for more efficient selection - The role of chemistry and cultural alignment in successful partnerships - Best practices for pitch compensation and fair agreements https://www.aaaa.org/blog/ana-and-4as-10-principles-of-pitching/ https://www.ana.net/miccontent/show/id/pulse-2026-05-ana-and-4as-positive-pitch-principles Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com
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    40 mins
  • HOLY GRAILS!? Did We Just Solve Agency Pricing & Cross-Media Measurement?

    HOLY GRAILS!? Did We Just Solve Agency Pricing & Cross-Media Measurement?
    May 15 2026
    In this episode of #MediaSnack, Tom Denford and David Indo dive into the complexities of outcome-based pricing in the media marketing industry. They explore the benefits and challenges associated with this remuneration model, offering insights into how it can impact advertiser-agency relationships and media investment transparency. The duo also introduces Akila, a promising cross-media measurement solution, and discusses its potential to revolutionize how advertisers manage their campaigns. To wrap up, they share their thoughts on recent industry developments, including Dentsu's retention of the global Heineken account. **What You'll Learn:** - The pros and cons of outcome-based pricing models. - How Akila aims to transform cross-media measurement for advertisers. - The latest industry trends and their implications for media strategies. - Insights into Dentsu's recent successes and challenges. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at [www.idcomms.com](http://www.idcomms.com).
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    27 mins
  • 3 Priorities for Marketing Procurement

    3 Priorities for Marketing Procurement
    May 8 2026
    In this episode, Tom Denford and David Indo dive into the biggest trends from the ANA's advertising financial management conference. They explore the complexities of outcome-based pricing and its implications for advertisers, highlighting both the opportunities and the risks involved. The duo also tackles the controversial topic of principle-based buying, questioning its impact on transparency and advertiser trust. Finally, they introduce the new ANA and 4As guidelines for pitch best practices, promising a deeper dive in the next episode. **What You'll Learn:** - The pros and cons of outcome-based pricing in media contracts. - Why principle-based buying is stirring debate in the industry. - Key insights from the ANA's latest report on media buying. - An introduction to pitch best practices guidelines by ANA and 4As. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com
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    31 mins
  • A BIG year for Marketing Procurement + special guest Bill Duggan, ANA

    A BIG year for Marketing Procurement + special guest Bill Duggan, ANA
    Apr 24 2026
    In this episode of #MediaSnack, Tom Denford and David Indo welcome Bill Duggan from the ANA to discuss the evolving landscape of marketing procurement and its implications for advertisers. They delve into the significance of the ANA's Advertising Financial Management Conference and explore the rising importance of principal media and AI in transforming agency operations. The conversation also highlights the need for transparency and governance in principal media, as well as the growing influence of AI on creative and media processes. Join the discussion to understand how these trends are reshaping the marketing industry. **What You'll Learn:** - Insights into the ANA Advertising Financial Management Conference - The role of principal media and its impact on agency-client relationships - How AI is restructuring agency operations and efficiency gains - The importance of transparency and governance in media procurement Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia
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    31 mins