What happens when one of advertising's top creative leaders gets fired during a global pandemic?

In this episode of Media Mindset, host Tyson Kuteyi sits down with Greg Hahn, Founder of Mischief USA and former Chief Creative Officer of BBDO New York, to discuss his remarkable journey from journalism student to award-winning advertising executive and entrepreneur.

Greg shares the lessons he learned working at legendary agencies, creating Emmy-winning campaigns, leading creative teams, and ultimately building Mischief USA into one of the most talked-about agencies in the industry.

In this conversation, you'll learn:

• How Greg broke into advertising without attending portfolio school
• The importance of making yourself famous through your work
• Why getting fired led to his biggest opportunity
• How Mischief USA was launched during the pandemic
• The secrets behind building a strong agency culture
• Why chemistry matters more than pitches
• How to attract top creative talent
• Leadership lessons from decades in advertising
• The role of creativity, strategy, and storytelling in business success
  
  

Whether you're a creative professional, entrepreneur, marketer, agency owner, or aspiring founder, this episode is packed with practical insights and career-changing advice.

Subscribe to Media Mindset for more conversations with leaders in marketing, business, entrepreneurship, and creativity.

#mediamindset #GregHahn #MischiefUSA #advertising #marketing #entrepreneurship #creativeleadership #agencylife #businesspodcast #tysonkuteyi

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New episodes drop regularly—don’t miss out.

In this episode, Tyson sits down with the founders of Bandits & Friends, an independent award-winning creative agency, to discuss their journey from interns to CCOs.


They break down:

• How they built their own agency
• Lessons from top New York ad agencies
• Why agency culture matters
• How AI is changing advertising
• The future of creative careers
• Entrepreneurship, leadership, and growth


If you're interested in marketing, business, branding, startups, or the future of creativity, this episode is for you.


Subscribe to Media Mindset for more conversations with founders, creatives, and industry leaders.


#mediamindset #tysonkuteyi #podcast #advertising #marketing #ai #business #entrepreneurship #branding #creativity

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New episodes drop regularly—don’t miss out.

Most people don’t even know this job exists.

In this episode of the Media Mindset Podcast, we sit down with Ben Dorenfeld, Director of Music at Anomaly, a global creative agency based in New York.

Ben oversees:
• Music supervision
• Original music production
• Licensing negotiations
• Artist-brand partnerships

But his path wasn’t linear.

From playing in college bands… to working as an assistant at ICM… to discovering advertising through a chance connection… Ben shares how curiosity, mentorship, and relationships shaped his career.

We talk about:
• Breaking into music supervision
• The balance between business and creativity
• Why “people are everything” in this industry
• What he actually looks for when hiring
• Agency culture, autonomy, and mentorship
• The real impact of AI in music
• Why AI can’t replicate culture

If you’re interested in music careers, creative industries, advertising, licensing, or building a career that blends business and creativity — this episode is for you.

🎧 Whether you're a student, creative, producer, or industry professional — there are insights here you can apply immediately.

#mediamindset #musicsupervision #musicindustry #creativecareers #musicbusiness #advertising #musiclicensing #agencylife #aiinmusic #creativeindustry #musicproducer #careerjourney

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New episodes drop regularly—don’t miss out.

Breaking into the music industry is rarely linear.

In this full episode of Media Mindset, we sit down with Mara Techam, Junior Music Supervisor at Droga5, to unpack the real, behind-the-scenes journey it took to land her role — from emailing for four years, working in advertising and media, quitting her job without a safety net, and taking an internship later than most, to finally receiving a full-time offer during a final mix.

Mara shares what music supervision actually looks like inside a top creative agency, including:

• How commercials get their music
• What music supervisors really do day-to-day
• Why relationships matter more than credentials
• The reality of licensing, budgets, and negotiations
• Managing dozens of music rounds under tight deadlines
• Using tools like Disco, Logic, Google Sheets — and AI stems
• Why persistence (without being annoying) changes everything

This episode is for anyone trying to break into music, media, advertising, or creative industries — especially if your path hasn’t gone the way you expected.

🎧 Whether you’re early in your career or considering a leap of faith, Mara’s story is a reminder that owning your dream and staying intentional can open doors.

#mediamindset #tysonkuteyi #fyp #podcast #musicindustry #musicbusiness #synclicensing #careerjourney #creativemindset #creativecareers #musicsupervision

💬 Like this convo? Subscribe to Media Mindset with Tyson Kuteyi for more behind-the-scenes stories from the world of media
/ @mediamindsettv

New episodes drop regularly—don’t miss out.