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Marketing Should Be Fun

Marketing Should Be Fun

By: Austin Savage & Kelsie Zarko
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This is a space where we believe marketing is something you GET to do, not something you HAVE to do. We hope you leave here encouraged, inspired, and a little more excited to share your gifts with the world. Join Austin Savage & Kelsie Zarko, business partners and friends, for biweekly casual conversations about marketing, life, mindset, productivity, branding, and more!

© 2026 Savage Content Collective
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Break the Rules! - How to Use Creative Concepts to Build Anticipation for Your Content - Episode 73
    Jun 25 2026

    It's way too easy to make assumptions about what your content is "supposed" to look like, and to build your strategy around those assumptions.

    In today's episode, after a conversation about vacations (give us your Disney World travel tips!), we're diving into how to think outside the box in your approach to content marketing. We bring some examples of brands that are using creative, original concepts that capture attention and build momentum.

    (Oh, and fun fact: The "1.0 vs. 2.0" concept Austin mentions in this episode for one of his clients just went viral 2 weeks ago, and has led to over 20,000 new followers in a matter of 14 days. Pretty neat!)

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    📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

    📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko

    🔔 Be sure to subscribe so you don't miss a future episode!

    ➡️ Learn more about Savage Content Collective: https://savagecontent.co/
    ➡️ Learn more about Curate: https://www.curatesocial.co/

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    33 mins
  • 5 Core Traits of Trust-Building Content (w/ Kristi Zobrist) - Episode 72
    Jun 12 2026

    You know what you have to offer and why a client should trust you. But does your audience?

    In today's episode, after a football-themed "This or That" (Bear Down vs. Roll Tide!), Austin is diving in with the Chief Strategy Officer at Savage Content Collective, Kristi Zobrist. We discuss building trust with clients and customers before ever pushing paid offerings and Kristi shares 5 things you need to include in your content in order to build trust.

    We can't wait to hear what you take away from the conversation!

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    📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

    🔔 Be sure to subscribe so you don't miss a future episode!

    🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

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    32 mins
  • How Can You Balance Personal & Brand-Centered Content? - Episode 71
    May 26 2026

    We're supposed to connect with our audience. At the same time, we're supposed to lead people to action. How do we balance those?

    In today's episode, after a sock-themed "This or That" (Listen... we talk about the important things here on the podcast), we're diving into how to balance these priorities in your content.

    Here's the cool thing: You can often do both at the same time!

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    📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

    📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko

    🔔 Be sure to subscribe so you don't miss a future episode!

    ➡️ Learn more about Savage Content Collective: https://savagecontent.co/
    ➡️ Learn more about Curate: https://www.curatesocial.co/

    Show More Show Less
    24 mins
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