It's way too easy to make assumptions about what your content is "supposed" to look like, and to build your strategy around those assumptions.

In today's episode, after a conversation about vacations (give us your Disney World travel tips!), we're diving into how to think outside the box in your approach to content marketing. We bring some examples of brands that are using creative, original concepts that capture attention and build momentum.

(Oh, and fun fact: The "1.0 vs. 2.0" concept Austin mentions in this episode for one of his clients just went viral 2 weeks ago, and has led to over 20,000 new followers in a matter of 14 days. Pretty neat!)

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📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko

🔔 Be sure to subscribe so you don't miss a future episode!

➡️ Learn more about Savage Content Collective: https://savagecontent.co/
➡️ Learn more about Curate: https://www.curatesocial.co/

You know what you have to offer and why a client should trust you. But does your audience?

In today's episode, after a football-themed "This or That" (Bear Down vs. Roll Tide!), Austin is diving in with the Chief Strategy Officer at Savage Content Collective, Kristi Zobrist. We discuss building trust with clients and customers before ever pushing paid offerings and Kristi shares 5 things you need to include in your content in order to build trust.

We can't wait to hear what you take away from the conversation!

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📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

We're supposed to connect with our audience. At the same time, we're supposed to lead people to action. How do we balance those?

In today's episode, after a sock-themed "This or That" (Listen... we talk about the important things here on the podcast), we're diving into how to balance these priorities in your content.

Here's the cool thing: You can often do both at the same time!

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📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko

🔔 Be sure to subscribe so you don't miss a future episode!

➡️ Learn more about Savage Content Collective: https://savagecontent.co/
➡️ Learn more about Curate: https://www.curatesocial.co/

Entrepreneurship has some really exciting seasons. But what do you do when you're in a season that's anything but that?

In today's episode, after a marketing-themed "This or That" (What!? An on-topic intro!? Who are we!?), we're diving deep into the power of patience and kindness in entrepreneurship, and how to keep self-confidence in the low seasons.

We can't wait to hear what you'd add to the conversation!

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📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko

🔔 Be sure to subscribe so you don't miss a future episode!

➡️ Learn more about Savage Content Collective: https://savagecontent.co/
➡️ Learn more about Curate Social: https://www.curatesocial.co/

Marketing Should Be Fun is BACK, baby! 🎉

We're jumping back in with a movie-themed "This or That" (any "Project Hail Mary fans out there?) that leads into a conversation about how someone can best set themselves up to successfully partner with an agency on their content marketing.

You'll hear stories. You'll hear tips. You'll hear tricks. And we'll have a whole lot of FUN along the way.

We're so excited to be back! 🎧

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📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko

🔔 Be sure to subscribe so you don't miss a future episode!

➡️ Learn more about Savage Content Collective: https://savagecontent.co/
➡️ Learn more about Curate Social: https://www.curatesocial.co/

We talk a lot about how "content performs on a human level," but what does that really look like from a consumer behavior standpoint? In this episode, after a Fall-themed this-or-that, we're sharing 2 real-life examples that show organic trust-building in action. We can't wait to hear what stands out to you in this episode!

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📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko

🔔 Be sure to subscribe so you don't miss a future episode!

➡️ Learn more about Savage Content Collective: https://savagecontent.co/
➡️ Learn more about Curate Social: https://www.curatesocial.co/

1.3 million people.

That's how many watched the release of the New Heights episode with Taylor Swift LIVE when it released on YouTube. (It's already up past 20 million views on YouTube now!) Without a doubt, this is one of the biggest things to happen in the podcast and content marketing space in recent times.

In this episode, we're chatting all things Taylor Swift but MOST importantly, we are diving into every takeaway we've had from watching the episode, seeing the response, and breaking down our insights from a content marketing perspective.

Didn't watch it? Here's the link: https://youtu.be/M2lX9XESvDE?si=mEmOad3Jar_sWbYS

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📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​

You've probably heard us use the term "integrated content marketing" a few times over the past 65 episodes.

"Alright, enough of the marketing speak," you may have thought. What the heck is that and what does it mean?

In today's episode, we're talking about how simple it is to connect your platforms together (i.e. to integrate your content marketing), why that makes a difference in long-term decision-making for your audience, and ONE simple step you can take today to start making that connection happen.

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📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage

📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko

🔔 Be sure to subscribe so you don't miss a future episode!

🔥 Learn how we can take content off your plate: https://www.savagecontent.co/​​