MarTech Podcast ™ // Marketing + Technology = Business Growth cover art

MarTech Podcast ™ // Marketing + Technology = Business Growth

MarTech Podcast ™ // Marketing + Technology = Business Growth

By: I Hear Everything
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About this listen

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


Career Success Economics Marketing Marketing & Sales
Episodes
  • The most dangerous thing a marketer can automate without human oversight

    The most dangerous thing a marketer can automate without human oversight
    Feb 19 2026

    AI agent implementations fail when companies lack proper data foundations and change management. Ariel Kelman, President and CMO at Salesforce, explains how his company achieved measurable results with AgentForce across customer service and marketing operations. The discussion covers Salesforce's trust-first approach to AI context, their $100 million cost savings from automated customer support, and the 20% increase in sales pipeline from website AI agents.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    3 mins
  • The biggest misconception CMOs have about what AI agents can actually replace today

    The biggest misconception CMOs have about what AI agents can actually replace today
    Feb 18 2026

    Most AI agents fail because companies lack proper data context and foundations. Ariel Kelman, President and CMO at Salesforce, explains why 95% of generative AI pilots don't deliver measurable business impact. He discusses Salesforce's trust-first approach with AgentForce, which has generated over $27 million in incremental pipeline and saved $100 million through automated customer support handling 77% of cases.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    5 mins
  • Shared Traits of CEO Heavyweights

    Shared Traits of CEO Heavyweights
    Feb 17 2026

    Most AI implementations fail because companies lack proper data context and integration. Ariel Kelman is President and Chief Marketing Officer at Salesforce, leading their global marketing organization and Agentforce AI platform development. Salesforce's trust-first approach connects enterprise data to AI models, enabling 77% case resolution rates and $100+ million in cost savings through their customer support agents, plus 20% increased sales pipeline from website AI interactions.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    4 mins
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