The biggest misconception CMOs have about what AI agents can actually replace today
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The biggest misconception CMOs have about what AI agents can actually replace today
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About this listen
Most AI agents fail because companies lack proper data context and foundations. Ariel Kelman, President and CMO at Salesforce, explains why 95% of generative AI pilots don't deliver measurable business impact. He discusses Salesforce's trust-first approach with AgentForce, which has generated over $27 million in incremental pipeline and saved $100 million through automated customer support handling 77% of cases.
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