Keywords

animal chiropractic, business growth, pricing strategy, ideal customer, self-care, veterinary collaboration, practice management, supply and demand, compassion fatigue, professional development

Summary

In this podcast, Dr. Kaitlyn Lackey reflects on the significant lessons learned during 2025 as an animal chiropractor. She discusses the challenges of scaling her practice, the importance of setting appropriate pricing, understanding supply and demand, identifying her ideal customer, and the necessity of self-care and community support for practitioners. Through her experiences, she aims to provide insights that can help others in the field avoid common pitfalls and enhance their practices.

Takeaways

Being a business owner is challenging and requires continuous learning.

Setting your prices based on your worth is crucial.

Avoid competing on price; it leads to burnout.

Understanding supply and demand is essential for practice growth.

Identifying your ideal customer helps tailor your services.

Self-care is vital; no one else will prioritize it for you.

Community support is important for mental health in practice.

Niche down to attract the right clients.

Your practice should reflect your values and interests.

Implementing learned lessons can save you from future headaches.

In this episode of Making Strides for Animal Chiropractic, Dr. Katie discusses strategies to improve client retention by building value and optimizing patient experiences. She explains the importance of understanding the customer journey from initial awareness to consideration and outlines effective marketing techniques for cold and warm leads. This episode continues the series on building a flourishing animal chiropractic practice and previews topics from her upcoming presentation at the AVCA conference in Dallas, TX this November!

Topics covered in this episode:

• The importance of building value in your practice
• Understanding the customer journey: Phase one
• From cold leads to warm leads: Phase two
• Effective marketing strategies for animal chiropractors

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page
• Learn more about the 2024 AVCA conference

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey!

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and solutions for fostering better collaboration between veterinarians and animal chiropractors. She addresses the reasons why veterinarians may be hesitant to refer to chiropractors, emphasizing the importance of interprofessional communication, understanding medical jargon, and maintaining comprehensive case notes. Dr. Katie also highlights the need for chiropractors to manage their egos and ensure they don't overstep their scope of practice to build trust with veterinarians, ultimately emphasizing a team approach to animal care.

Topics covered in this episode:

• The Great Divide: Veterinarians vs. Chiropractors
• Creating a collaborative environment
• The importance of interprofessional communication
• Effective documentation and communication
• Ego and open-mindedness in practice
• Reinforcing professional boundaries

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• Equigate

Have an idea for the podcast?

Please leave us a survey!

In this episode of Making Strides for Animal Chiropractic, Dr. Katie addresses new graduates and established docs on how to build value in their practices. She shares her insights on creating an exceptional patient journey, using a relatable analogy to illustrate key points, such as the importance of reputation, accessibility, and customer experience. She also provides practical tips on improving operations and marketing to ensure long-term client satisfaction and loyalty. Join her at the AVCA conference in Dallas this November for more in-depth discussions!

Topics covered in this episode:

• The importance of building value for your clients
• The Mexican restaurant analogy
• Important steps to enhance the customer experience
• Creating a sustainable business by providing the value your clients deserve

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page
• Learn more about the 2024 AVCA conference

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• iPoint Touch- Integrative Veterinary Medicine EHR
• The Evidence Based Chiropractor

Have an idea for the podcast?
Please leave us a survey!

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores the distinct aspects of managing an animal chiropractic business. She delves into the differences between human and animal chiropractic practices, emphasizing the micro-practice or boutique model often used, the intricacies of insurance and billing, and the importance of creating personalized schedules. Dr. Katie also highlights the significance of building relationships, implementing effective systems, and tackling compassion fatigue. She shares personal insights and practical advice for current and aspiring animal chiropractors to help them navigate the unique challenges of this field.

Topics covered in this episode:

• Why Animal Chiropractic is different
• The role of technology and systems
• Relationship marketing strategies
• Challenges and misconceptions
• Compassion Fatigue in Animal Chiropractic

Making Strides for Animal Chiropractic Links and Resources:

• Visit the Making Strides for Animal Chiropractic website to learn more and access the FREE pricing calculator.
• Visit our Facebook Page
• Visit our Instagram Page

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic
• Equigate

Have an idea for the podcast?

Please leave us a survey!