Keywords

animal chiropractic, business growth, pricing strategy, ideal customer, self-care, veterinary collaboration, practice management, supply and demand, compassion fatigue, professional development

Summary

In this podcast, Dr. Kaitlyn Lackey reflects on the significant lessons learned during 2025 as an animal chiropractor. She discusses the challenges of scaling her practice, the importance of setting appropriate pricing, understanding supply and demand, identifying her ideal customer, and the necessity of self-care and community support for practitioners. Through her experiences, she aims to provide insights that can help others in the field avoid common pitfalls and enhance their practices.

Takeaways

Being a business owner is challenging and requires continuous learning.

Setting your prices based on your worth is crucial.

Avoid competing on price; it leads to burnout.

Understanding supply and demand is essential for practice growth.

Identifying your ideal customer helps tailor your services.

Self-care is vital; no one else will prioritize it for you.

Community support is important for mental health in practice.

Niche down to attract the right clients.

Your practice should reflect your values and interests.

Implementing learned lessons can save you from future headaches.

In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares what she learned from teaching her very first Clinical Essentials course, a program designed to help animal chiropractors grow both their clinical confidence and their business skills.

She talks about how important it is not to feel alone in practice, how to keep refining your hands-on techniques, and how to connect with the clients who truly value what you do. You’ll also hear about practical tools like muscle palpation and evaluation methods, plus real-world tips for showing owners the results of great chiropractic care.

Dr. Katie doesn’t shy away from the business side either. She digs into how to price your services, recognize your ideal (and not-so-ideal) clients, and define what success really looks like for you.

Topics covered in this episode:

• Reflecting on the Clinical Essentials Course
• Building a community in animal chiropractic
• Clinical skills and business acumen
• Refining clinical analysis
• Understanding ideal and unideal clients
• Pricing spreadsheet and structure
• Defining success in animal chiropractic

Making Strides for Animal Chiropractic links:

• Visit the Making Strides for Animal Chiropractic website
• Visit our Facebook Page
• Visit our Instagram Page

Thank you to our sponsors!

• Academy for the Advancement of Animal Chiropractic

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