What brings someone to a buying decision? That is the question that Paragon Marketing Group asks in this episode of the Main Street Marketing podcast. Learn from everyday buyers how they make their decisions to buy a product or service.

We live in an ever-changing world in 2026. Marketing is no different. Businesses must almost certainly change certain strategies as the marketing landscape evolves and shifts. Staying relevant and up to date has never been more important. But change often comes with fear, and fear can paralyze even the most innovative business owners if they aren't equipped to face modern challenges. Learn how even small businesses can thrive if they have the courage to make their move.

Companies have been making marketing mistakes forever. Even now we see the same mistakes made over and over again. New business owners aren't aware of the many pitfalls of marketing, which makes them susceptible to these mistakes. Learn some of the most common ones on this episode of the Main Street Marketing Podcast.

How do you stand out in a saturated market? How do you differentiate yourself when so many others are doing the same thing you are? This is a big question, but the fundamentals to answering it are time-tested and relatively simple. Join our guests, Rob and Amy Krieghoff, in this episode of the Main Street Marketing Podcast as they discuss their knowledge of real estate marketing.

In a world that's constantly changing and a marketing landscape where every day seems different from the last, there are still some strategies that are time-tested and remain effective. Join Skip and Emma in this episode of the Main Street Marketing Podcast as they discuss (and perhaps debate) some of the most common time-tested marketing strategies. Will these same strategies still be here 10 years from now? How has marketing changed, and where is it going?

Planning is not something we look forward to doing in business. It's tedious, it's hard, it's torturous. It's also essential. Without a clear plan, your business will not know where it is going. Goals need to be set. Processes need to be put in place. Following through and holding yourself and others to account is the bedrock for a solid business plan. Learn from Gary Loop how your business can plan for 2026.

Our world is changing quickly in so many different ways. Business and marketing are caught up in these changes. Some see the rise of AI and economic uncertainty and find themselves unsure of their future. This can paralyze leaders into a state of "wait and see". In this episode of the Main Street Marketing Podcast, Skip shares his thoughts on this and why he believes that the key to reigniting the hopes and dreams we have for our businesses and our lives can't be found in paralysis.

A good reputation is a powerful asset in business. Whether you're marketing to other businesses or directly to consumers, maintaining your reputation will be important. But how do you build a reputation? What do you even want your reputation as a business to be? It may be more than just having a good name or being known for excellent service. Looking good is one thing. Being truly unique is something else entirely.

For Tinus Marine, it all comes down to relationships built over many years. Join the Paragon team as they welcome Krysta Tinus to the podcast.