I went to MSP GeekCon 2026 and want to share the full experience with you. In this video I walk you through the event, the vendor hall, the sessions, and whether you should go in 2027 and beyond.

I run Growth Generators, so I usually live in the sales and marketing world. But now that I own an MSP too, this event was the perfect blend of deep tech sessions, good refreshers, and an amazing community.

I got to hang out with the teams at Huntress, Auvik, and TimeZest. I sat in on sessions from Kyle Christiansen, John Harden, and Ashley Piles. I had a great talk with Tom Lawrence (congrats on 400k subscribers, Tom). The breakouts, community tables, and Microsoft 365 labs let you pick your own path, which I loved.

A quick note: this video is not sponsored. Auvik was kind enough to cover my ticket and dinner on Monday, so a big thank you to them. Their network mapping platform is a network engineer's dream if you want real visibility across your network.

I had to fly home early on Tuesday for a family medical situation. Thankfully everything turned out okay. Huge thanks to every MSP Hero who came up and said hello. It means the world to me.

If you are on the fence about going, my answer is simple. Go. I am already looking forward to 2027.

Your client just said, "We're too small to get hacked." Here's exactly what to say back. In this video, I break down how to explain cybersecurity to your clients in plain English so they actually understand it, want it, and buy it. Most MSPs talk in acronyms like EDR, MFA, and XDR, and all the client hears is "expensive." But clients only care about three things: staying open, not getting robbed, and not looking bad in front of their own customers. I'll show you the house analogy that makes security click instantly, how to quantify downtime so prospects see the real cost, the one question that gets clients to sell themselves, and why you need to stop selling tools and start selling results. Whether you're talking to the owner, the office manager, or the techy guy who pushes back, this is how you position cybersecurity without fear tactics or nerd talk.

Big thanks to Augment for sponsoring this video. Augment is a Microsoft 365 security and management platform built for MSPs. It flags risky settings, auto-generates tickets, and handles onboarding and offboarding in one click. Check them out at augmuntt.com.

Most MSPs are using AI every day and still getting nowhere. The blog posts look the same. The cold emails get ignored. The marketing plans are too broad to act on. The problem is not the tool. It is the prompt.

In this video, Harrison Baron from Growth Generators breaks down the exact reason AI keeps letting MSPs down and gives you a simple two-part formula to fix it today. You will learn how to give AI the context it actually needs, how to ask for specific answers instead of generic plans, and why shorter prompts are killing your results. Harrison also walks through live examples using ChatGPT to show how a small shift in how you prompt changes everything, from cold emails targeting dental practices to 30-day marketing plans for construction companies.

If you have been sitting on the sidelines wondering why everyone else seems to be getting results from AI while you are not, this video will show you exactly what is missing. And if you want to go even deeper, grab the link below to watch the full AI webinar packed with prompts you can steal and use right away.