I went to MSP GeekCon 2026 and want to share the full experience with you. In this video I walk you through the event, the vendor hall, the sessions, and whether you should go in 2027 and beyond.

I run Growth Generators, so I usually live in the sales and marketing world. But now that I own an MSP too, this event was the perfect blend of deep tech sessions, good refreshers, and an amazing community.

I got to hang out with the teams at Huntress, Auvik, and TimeZest. I sat in on sessions from Kyle Christiansen, John Harden, and Ashley Piles. I had a great talk with Tom Lawrence (congrats on 400k subscribers, Tom). The breakouts, community tables, and Microsoft 365 labs let you pick your own path, which I loved.

A quick note: this video is not sponsored. Auvik was kind enough to cover my ticket and dinner on Monday, so a big thank you to them. Their network mapping platform is a network engineer's dream if you want real visibility across your network.

I had to fly home early on Tuesday for a family medical situation. Thankfully everything turned out okay. Huge thanks to every MSP Hero who came up and said hello. It means the world to me.

If you are on the fence about going, my answer is simple. Go. I am already looking forward to 2027.

Your client just said, "We're too small to get hacked." Here's exactly what to say back. In this video, I break down how to explain cybersecurity to your clients in plain English so they actually understand it, want it, and buy it. Most MSPs talk in acronyms like EDR, MFA, and XDR, and all the client hears is "expensive." But clients only care about three things: staying open, not getting robbed, and not looking bad in front of their own customers. I'll show you the house analogy that makes security click instantly, how to quantify downtime so prospects see the real cost, the one question that gets clients to sell themselves, and why you need to stop selling tools and start selling results. Whether you're talking to the owner, the office manager, or the techy guy who pushes back, this is how you position cybersecurity without fear tactics or nerd talk.

Big thanks to Augment for sponsoring this video. Augment is a Microsoft 365 security and management platform built for MSPs. It flags risky settings, auto-generates tickets, and handles onboarding and offboarding in one click. Check them out at augmuntt.com.

Most MSPs are using AI every day and still getting nowhere. The blog posts look the same. The cold emails get ignored. The marketing plans are too broad to act on. The problem is not the tool. It is the prompt.

In this video, Harrison Baron from Growth Generators breaks down the exact reason AI keeps letting MSPs down and gives you a simple two-part formula to fix it today. You will learn how to give AI the context it actually needs, how to ask for specific answers instead of generic plans, and why shorter prompts are killing your results. Harrison also walks through live examples using ChatGPT to show how a small shift in how you prompt changes everything, from cold emails targeting dental practices to 30-day marketing plans for construction companies.

If you have been sitting on the sidelines wondering why everyone else seems to be getting results from AI while you are not, this video will show you exactly what is missing. And if you want to go even deeper, grab the link below to watch the full AI webinar packed with prompts you can steal and use right away.

Most MSP owners are terrified to raise their rates because they think clients will fire them. Spoiler: that's not true. In this video, I break down exactly how I helped my old MSP 3x their prices (going from $35 a seat to $100), when to raise rates, how much to raise them, and how to actually have the conversation with clients. I also share the wrong times to raise rates so you don't blow it up. Plus, I'll show you the free MSP pricing calculator we built that takes the guesswork out of your numbers. P.S. I'm officially speaking at ScaleCon 2026! Want help growing your MSP? Head over to growth-generators.com for the calculator, the book, and to join our Discord community of 1,700+ MSP owners.

Wondering how long it actually takes to land your first MSP client? You're not alone. This is hands down the most asked question I get, and in this video I break down the real timeline most new MSP owners can expect.

Most MSPs land their first paying client somewhere between 3 and 9 months. But the exact number depends on your network, your niche, the hours you put in, and how willing you are to push past fear. I walk through exactly what speeds things up, what slows you down, and what to focus on in your first 90 days so you can stop guessing and start winning deals.

️ FREE FIRST CUSTOMER CALCULATOR

Plug in your hours, personality, skills, and budget to see your real timeline.

https://customer.growth-generators.com

Ever have a great MSP lead come in at the worst possible time? That just happened to me. I lost a $2,000 per month deal with an ideal client, a financial advisory firm that was a textbook fit for my MSP. The catch? They reached out 8 days before their current contract ended, and they're due for an SEC exam soon. In this video I pull back the curtain on the whole deal: how the lead came in (one through ChatGPT, by the way), why I almost said yes, and the real reason walking away was the smart play. I also share why this "lost" deal is actually sitting in my pipeline for spring 2027, plus the two big mistakes their current MSP made that opened the door for me in the first place. If you're a new or established MSP owner trying to figure out which deals to chase and which to let breathe, this one's for you. Hit that like button, subscribe, and ring the bell so you don't miss the next behind the scenes video. Want help with sales and marketing for your MSP? Check out growth-generators.com and our membership, MSP Heroes.

Harrison Baron sits down with Christina Klein, head of the MSP practice at Lansweeper, for a no fluff conversation on how MSPs actually grow. We cover why "we serve everyone" is killing your business, how to pick the right niche using your addressable market, what makes a peer group worth your time (and what makes it a social club), how to leverage vendor relationships beyond just buying another tool, and the two biggest bottlenecks keeping MSPs stuck at $1M. Christina also shares how MSPs can turn Lansweeper data into new services and revenue streams instead of treating it like a one and done inventory tool. Plus, Harrison breaks down why "done beats perfect" and why the MSP market is starving for owners who actually give a damn. Whether you're a brand new MSP or pushing past $5M, this conversation has something for you. Check out Lansweeper at https://lansweeper.com and grab Harrison's MSP book linked below. Like, subscribe, and drop a comment with your biggest MSP bottleneck.

Not all MSP clients are created equal, and the ones you are chasing right now might be costing you more than they are making you. In this video, we break down the top 6 most profitable client verticals for managed service providers, backed by real survey data from hundreds of MSPs. We cover manufacturing, healthcare, accounting, legal, financial services, and architecture and construction, giving you the real reasons why each one is great and the honest downsides you need to know before you go all in. You will also learn the exact 5-question filter top MSPs use to qualify a prospect before they ever get on a sales call. Whether you are just starting your MSP or you are trying to grow past your current revenue ceiling, this video will show you exactly where to focus your energy to get clients who pay well, stay long, and actually take your advice. If you are tired of low-margin, high-drama clients who treat you like a break-fix vendor, this one is for you.