We’re in a series on the six building blocks of storytelling: Who, What, Where, Why, When, and How. On the surface, these seem like basic questions. But in the world of nonprofit storytelling, they are the bridge between a donor’s heart and the transformation we want to see in the world.

Today's show is all about "who," and we have three main characters: you, the people you serve, and your donors.

When you get the "who" right, your writing stops feeling like a sales pitch and starts feeling like an invitation to a shared mission.

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Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you in January. Sign up for my emails so you'll know when it's ready!

Today, and in the next few episodes, we’re going all the way back to the most basic building blocks of storytelling: who, what, where, why, when and how.

Simply including these in your content isn’t enough. Over the next few episodes, we’ll discover how using these building blocks effectively can move you from just reporting dry facts to building a world your donor can step into.

Send me your questions

Support the show

Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you in January. Sign up for my emails so you'll know when it's ready!

Whether you're a missionary, a nonprofit leader, a change maker of any kind, you know that a powerful story can open hearts for people to join you in your mission.

In season 4 of the Life and Mission Podcast, we're looking at the building blocks of every persuasive story: who, what, where, why, when, and how. Sounds basic, But I'll offer a few twists that you might not have heard before.

Grab your notebook and get ready to tell stories that build relationships and raise more for your mission!

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Send me your questions

Support the show

Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you in January. Sign up for my emails so you'll know when it's ready!