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Life and Mission

Life and Mission

By: Kay Helm
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About this listen

Storytelling and writing are essential skills for missionaries, ministry and nonprofit leaders. In fact, if you struggle to tell stories, you'll struggle to raise the funds you need. Kay Helm is a writer & editor with experience in missions and the business world. She founded Mission Writers in 2022 to help missionaries write fundraising appeals and powerful stories to share with supporters. In this podcast, she offers tips you can use today to improve your missions & nonprofit writing.

© 2026 Life and Mission
Christianity Economics Management Management & Leadership Personal Development Personal Success Spirituality
Episodes
  • Building Blocks of Storytelling: Who
    Jan 27 2026

    We’re in a series on the six building blocks of storytelling: Who, What, Where, Why, When, and How. On the surface, these seem like basic questions. But in the world of nonprofit storytelling, they are the bridge between a donor’s heart and the transformation we want to see in the world.

    Today's show is all about "who," and we have three main characters: you, the people you serve, and your donors.

    When you get the "who" right, your writing stops feeling like a sales pitch and starts feeling like an invitation to a shared mission.

    Send me your questions

    Support the show


    Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you in January. Sign up for my emails so you'll know when it's ready!

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    26 mins
  • Six Building Blocks of Storytelling
    Jan 13 2026

    Today, and in the next few episodes, we’re going all the way back to the most basic building blocks of storytelling: who, what, where, why, when and how.

    Simply including these in your content isn’t enough. Over the next few episodes, we’ll discover how using these building blocks effectively can move you from just reporting dry facts to building a world your donor can step into.


    Send me your questions

    Support the show


    Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you in January. Sign up for my emails so you'll know when it's ready!

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    21 mins
  • Season 4 of Life and Mission
    Jan 13 2026

    Whether you're a missionary, a nonprofit leader, a change maker of any kind, you know that a powerful story can open hearts for people to join you in your mission.

    In season 4 of the Life and Mission Podcast, we're looking at the building blocks of every persuasive story: who, what, where, why, when, and how. Sounds basic, But I'll offer a few twists that you might not have heard before.

    Grab your notebook and get ready to tell stories that build relationships and raise more for your mission!






    Send me your questions

    Support the show


    Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you in January. Sign up for my emails so you'll know when it's ready!

    Show More Show Less
    1 min
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