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Building Blocks of Storytelling: Who

Building Blocks of Storytelling: Who

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We’re in a series on the six building blocks of storytelling: Who, What, Where, Why, When, and How. On the surface, these seem like basic questions. But in the world of nonprofit storytelling, they are the bridge between a donor’s heart and the transformation we want to see in the world.

Today's show is all about "who," and we have three main characters: you, the people you serve, and your donors.

When you get the "who" right, your writing stops feeling like a sales pitch and starts feeling like an invitation to a shared mission.

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Mission Writers is a library of resources to help missionaries and nonprofits raise funds through storytelling. I've been re-organizing the content in response to some of your comments and suggestions, and I'll have some great resources for you in January. Sign up for my emails so you'll know when it's ready!

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