Glow Recipe co-founder, Sarah Lee, joins Ladies Who Launch to share how she built a $300M beauty brand by rewriting the rules of Korean skincare. From landing her dream first job at L’Oréal and moving to NYC, to navigating intense work culture and building the foundations of her career, Sarah breaks down the pivotal experiences that prepared her to become a founder.

Inside the episode, Sarah opens up about the exact path to starting Glow Recipe, their journey on Shark Tank, finding the right Co-Founder and how they set out to change the global narrative around K-beauty.

In this episode, we cover:

• Key insights from working inside a legacy beauty giant (L’Oreal) to building a startup
• How Sarah identified white space in the U.S. market for Korean skincare
• Taking the Leap: Leaving L’Oréal & Launching Glow Recipe
• Glow Recipe's Shark Tank Journey
• Going from DTC to Sephora Shelves
• Evolving the Glow Recipe Brand & Category Leadership

If you’re curious about building a beauty, consumer or community-led brand, this conversation is packed with honest and relatable formulas and behind-the-scenes insight that you can adopt and feed into your strategy.

We Are Ladies Who Launch!

CHAPTERS

00:00 Meet Sarah Lee: Glow Recipe Co-Founder & Co CEO

03:17 From Watermelon Rind to Watermelon Glow: Ingredient Inspiration

05:27 Landing the Dream Job at L’Oréal Korea & Learning the Beauty Business

16:56 Finding her Co-Founder & Spotting the K-Beauty Gap in the US Market

22:22 Quitting L’Oréal & Taking The Leap

29:42 The Shark Tank Experience

41:05 Choosing Mentorship vs. Money

45:44 Dealing with Sell Out Product

47:07 The Glow Recipe Partnership with Sephora

54:18 Reacting to Viral Product Moments

01:00:37 How the Co-CEO System Works

01:06:15 $300M Business & What’s Next

01:17:31 Founder Advice & How to Build Good Company Culture

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW GLOW RECIPE

Instagram: ​​www.instagram.com/sarah_glow

Glow Recipe Instagram: www.instagram.com/glowrecipe

Glow Recipe TikTok: https://www.tiktok.com/@glowrecipe

FOLLOW US

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How did Matilda Djerf go from posting outfit photos in her bedroom to launching a global fashion brand in Selfridges? In this episode of Ladies Who Launch, she sits down with Rochelle Humes to reveal the reality behind the "influencer to founder" pipeline.

They pull back the curtain on the reality of the "influencer to founder" pipeline. Matilda opens up about the early days of building her profile online, the vulnerability of sharing personal struggles with millions of followers, and exactly how she launched Djerf Avenue with a lean team during a global pandemic.

In this episode, we cover:

• How Matilda recognised the opportunity to build an online profile
• The balance of sharing personal struggles while building an online profile and running a business
• Launching Djerf Avenue with a small team during the pandemic
• How to hire the right people who protect your culture
• Knowing when to step away and hire for the role of CEO
• The journey to launching Djerf Avenue in Selfridges

If you are an aspiring founder or content creator, this conversation is a masterclass in staying true to your vision while scaling a business.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction to Matilda Djerf

06:49 Early Influences and Aspirations

13:59 Discovering Social Media

16:21 Building an Online Presence

20:58 Transitioning to a Full-Time Influencer

30:14 Founding a Business

30:47 The Birth of Djerf Avenue

34:46 The Big Idea: Starting Our Own Brand

44:35 Navigating a New Business in the Pandemic

48:28 Building a Strong Team

52:58 Hiring a CEO

58:03 Entering Retail: The Selfridges Launch

01:02:24 Balancing Personal and Professional Life

01:04:00 The Importance of Authenticity and Brand DNA

01:09:07 Future Plans and Exciting Collaborations

01:12:09 Rocket Round: Insights and Reflections

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW MATILDA

Instagram: https://www.instagram.com/matildadjerf/

TikTok: https://www.tiktok.com/@matildadjerf

DJerf Avenue: https://www.instagram.com/djerfavenue/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, we celebrate one of the most incredible "glow-up" stories in the influencer industry. From humble beginnings to becoming a powerhouse brand founder, Perrie Sian reveals the blueprint behind her success. This conversation isn't just about making money; it's about dreaming big, showing up relentlessly, and proving that where you start doesn't dictate where you finish.

Perrie opens up about the transformative power of consistency and how she turned a passion for fashion into a multi-million pound empire. She shares the pivotal moments of her career from landing her first game-changing brand collaboration to the exact mindset that helped her sell out collections in minutes.

In this episode, we cover:

• The incredible journey from humble beginnings to industry icon.
• Why showing up every day is the secret to building an empire.
• Perrie’s secrets to connecting deeply with millions of people.
• Finding the right Co-Founder in Adam Frisby
• How Perrie achieved the "impossible" £1M revenue in 20 minutes.
• How to turn self-doubt into fuel for your ambition.
• Learning to accept compliments and enjoy the journey.

If you’ve ever felt like you’re "faking it" despite your hard work, or you want to know what it really takes to scale a personal brand to 7 figures, this conversation is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction to Perrie Sian

06:17 Career Beginnings and Retail Experience

09:23 Transition to Content Creation

12:40 Rise to Social Media Fame

16:24 Navigating Influencer Life

31:23 Overcoming Imposter Syndrome

33:02 The Journey to Founding a Brand

37:12 The Challenges of Launching a Fashion Brand

38:44 Running reasn with Adam Frisby

45:05 Reflecting on Personal and Professional Growth

59:07 Perrie Sian’s Primark Partnership

01:03:28 Redefining Success and Personal Growth

01:15:55 The Dream Collaboration and Future Plans

01:18:13 Mentorship and Inspiration from Taylor Swift

01:24:53 Perrie’s Lunch Hour and Daily Routine

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW PERRIE

Instagram: ​​https://www.instagram.com/perriesian/

TikTok: https://www.tiktok.com/@perriesian

reasn: https://www.instagram.com/reasn/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.