The Space NK Miami trip went viral and this week we discussed everything that happened behind the scenes.

In this episode of Ladies Who Launch, Rochelle sits down with Jini Sanassy, Head of PR at Space NK, to unpack the influencer marketing strategy that turned one brand trip into one of the most-talked-about campaigns of the year. From the first mood board to the final metric, Jini reveals exactly how Space NK built an experience rooted in community, inclusivity, and creator relationships that actually convert.

In this episode, we cover:

• How Space NK planned and executed the viral Miami Summer Trip
• Building the perfect guestlist
• Selecting and integrating brand partnerships
• Myth-busting the influencer trip rumors
• Measurement and impact metrics

We Are Ladies Who Launch!

CHAPTERS

00:00 The Space NK Miami Trip That Went Viral

01:59 Setting Campaign Goals

03:26 Selecting The Guest List

07:41 Myth Busting The Trip

10:01 Partner Brands And Activations

17:00 Creative Freedom Vs KPIs

24:30 Measuring Success With EMV

28:58 EMV Vs Sales

30:07 Top Brands And Halo Moments

31:28 Addressing Media Backlash

33:52 Space NK’s PR Team

37:00 Next Years Campaign Plans

43:14 Beauty Is Democratic

48:12 What To Repeat & Refine

50:44 PR Campaign Do’s & Don’ts

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW JINI

Instagram: https://www.instagram.com/jinisanassy/

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In this weeks episode of Ladies Who Launch, Frederika, founder of the Luxury Mum Guide, joins us to unpack the motherhood identity shift that no one prepares you for and how she turned that gap in support into the ultimate family travel guide for luxury-minded mums.

From navigating who you are before and after kids, to curating the world's best family-friendly experiences, this is the blueprint for building a community born from lived experience.

In this episode, we cover:

• Why Federika built the Luxury Mum Guide from scratch
• The support system mums actually need
• Who you are before kids vs. the woman you become after
• Curating the world's best family-friendly experiences for luxury-minded mums
• Where Federika is taking the Luxury Mum Guide next
• Why maternity fashion is broken and what needs to change

We Are Ladies Who Launch!

CHAPTERS

00:00 Sunday Launch Intro

00:57 Using Motherhood To Fuel Ambition

02:29 Why The Mum Guide Was Needed

06:03 Identity Shift and Work

16:22 From Social Posts to Events

19:31 Family-Friendly Venues In London

21:11 Journey of the Luxury Mum Event Breakthrough

24:01 Scaling Events and Brands

28:03 Dream Collabs and Future Plans

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW FEDERIKA

Instagram: https://www.instagram.com/luxurymumguide_/

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Lucy Aylen built Never Fully Dressed into one of fashion's most coveted cult brands; without investors, without chasing trends, and without ever optimising for virality.

In this episode of Ladies Who Launch, Lucy shares the philosophy behind building slow, why she resisted the pressure to scale before she was ready, and how growing a fiercely loyal community from day one became the brand's greatest competitive advantage.

From navigating the devastating business impact of COVID to knowing exactly when and how to grow a team, Lucy gives us the unfiltered blueprint for building a brand that lasts.

In this episode, we cover:

• Why Lucy Said No To Virality
• The Power of Building Slow
• Growing the Never Fully Dressed Community
• When & How To Build Your Team
• Surviving COVID As A Fashion Brand
• Building Without Investment
• 
  

If you're a founder who's tired of being told you need to move faster, raise money, and go viral to win this one's for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Meet Lucy Aylen

02:51 Never Fully Dressed Anti Viral Strategy

07:52 Bootstrapped Ownership

13:51 Building Through Customer Feedback

20:10 Inclusivity and Sizing In Fashion

29:11 Community Loyalty Lessons

32:27 Small Team Big Energy

33:38 Founder Role Evolution

37:31 Motherhood and Boundaries

39:50 Detaching From Business Drama

45:19 Brand Identity to New Venture

50:05 Advice for New Founders

55:46 Work Life Blend Choices

59:05 The Beyonce Topshop Moment

01:00:03 Family First Routines

01:04:46 Mum As Mentor

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

#LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory

FOLLOW LUCY

Instagram: https://www.instagram.com/lucyaylen7/

NFD Instagram: https://www.instagram.com/neverfullydressed/

NFD TikTok: https://www.tiktok.com/@neverfullydressed

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.