The Space NK Miami trip went viral and this week we discussed everything that happened behind the scenes.

In this episode of Ladies Who Launch, Rochelle sits down with Jini Sanassy, Head of PR at Space NK, to unpack the influencer marketing strategy that turned one brand trip into one of the most-talked-about campaigns of the year. From the first mood board to the final metric, Jini reveals exactly how Space NK built an experience rooted in community, inclusivity, and creator relationships that actually convert.

In this episode, we cover:

• How Space NK planned and executed the viral Miami Summer Trip
• Building the perfect guestlist
• Selecting and integrating brand partnerships
• Myth-busting the influencer trip rumors
• Measurement and impact metrics

We Are Ladies Who Launch!

CHAPTERS

00:00 The Space NK Miami Trip That Went Viral

01:59 Setting Campaign Goals

03:26 Selecting The Guest List

07:41 Myth Busting The Trip

10:01 Partner Brands And Activations

17:00 Creative Freedom Vs KPIs

24:30 Measuring Success With EMV

28:58 EMV Vs Sales

30:07 Top Brands And Halo Moments

31:28 Addressing Media Backlash

33:52 Space NK’s PR Team

37:00 Next Years Campaign Plans

43:14 Beauty Is Democratic

48:12 What To Repeat & Refine

50:44 PR Campaign Do’s & Don’ts

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW JINI

Instagram: https://www.instagram.com/jinisanassy/

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Hosted on Acast. See acast.com/privacy for more information.

In this weeks episode of Ladies Who Launch, Frederika, founder of the Luxury Mum Guide, joins us to unpack the motherhood identity shift that no one prepares you for and how she turned that gap in support into the ultimate family travel guide for luxury-minded mums.

From navigating who you are before and after kids, to curating the world's best family-friendly experiences, this is the blueprint for building a community born from lived experience.

In this episode, we cover:

• Why Federika built the Luxury Mum Guide from scratch
• The support system mums actually need
• Who you are before kids vs. the woman you become after
• Curating the world's best family-friendly experiences for luxury-minded mums
• Where Federika is taking the Luxury Mum Guide next
• Why maternity fashion is broken and what needs to change

We Are Ladies Who Launch!

CHAPTERS

00:00 Sunday Launch Intro

00:57 Using Motherhood To Fuel Ambition

02:29 Why The Mum Guide Was Needed

06:03 Identity Shift and Work

16:22 From Social Posts to Events

19:31 Family-Friendly Venues In London

21:11 Journey of the Luxury Mum Event Breakthrough

24:01 Scaling Events and Brands

28:03 Dream Collabs and Future Plans

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW FEDERIKA

Instagram: https://www.instagram.com/luxurymumguide_/

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TikTok: www.tiktok.com/@weareladieswholaunch

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Hosted on Acast. See acast.com/privacy for more information.

Lucy Aylen built Never Fully Dressed into one of fashion's most coveted cult brands; without investors, without chasing trends, and without ever optimising for virality.

In this episode of Ladies Who Launch, Lucy shares the philosophy behind building slow, why she resisted the pressure to scale before she was ready, and how growing a fiercely loyal community from day one became the brand's greatest competitive advantage.

From navigating the devastating business impact of COVID to knowing exactly when and how to grow a team, Lucy gives us the unfiltered blueprint for building a brand that lasts.

In this episode, we cover:

• Why Lucy Said No To Virality
• The Power of Building Slow
• Growing the Never Fully Dressed Community
• When & How To Build Your Team
• Surviving COVID As A Fashion Brand
• Building Without Investment
• 
  

If you're a founder who's tired of being told you need to move faster, raise money, and go viral to win this one's for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Meet Lucy Aylen

02:51 Never Fully Dressed Anti Viral Strategy

07:52 Bootstrapped Ownership

13:51 Building Through Customer Feedback

20:10 Inclusivity and Sizing In Fashion

29:11 Community Loyalty Lessons

32:27 Small Team Big Energy

33:38 Founder Role Evolution

37:31 Motherhood and Boundaries

39:50 Detaching From Business Drama

45:19 Brand Identity to New Venture

50:05 Advice for New Founders

55:46 Work Life Blend Choices

59:05 The Beyonce Topshop Moment

01:00:03 Family First Routines

01:04:46 Mum As Mentor

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

#LadiesWhoLaunch #NeverFullyDressed #FashionFounder #BuildingABrand #CultBrand #FemaleFounder #BusinessPodcast #BrandBuilding #SlowGrowth #StartupStory

FOLLOW LUCY

Instagram: https://www.instagram.com/lucyaylen7/

NFD Instagram: https://www.instagram.com/neverfullydressed/

NFD TikTok: https://www.tiktok.com/@neverfullydressed

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Sarah Jossel, award-winning beauty editor, author, and presenter on This Morning, for an honest conversation about carving out a career in fashion and beauty when everyone's fighting for the same seat at the table.

Sarah takes us from her early days breaking into the industry all the way to writing her book, Diary Of A Beauty Editor, and everything she learned (the hard way) in between. We get into what it really means to build authority and trust when the market is saturated, why authenticity is your most powerful career asset, and how to develop the editorial eye to know what's worth your time and what's just noise.

We also go deep on beauty product red flags, the trends she's watching, and the questions every woman should be asking before she buys into the hype.

In this episode, we cover:

• How Sarah broke into the fashion industry and navigated her way to the top
• Building credibility and authority in a saturated, competitive space
• Beauty product red flags and the trends shaping the industry right now
• The journey of writing a book and what it teaches you about your own voice
• Beauty product guidance for pregnant women and women with cancer
• Myth busting beauty perfection standards

If you're building a career in a crowded space and trying to figure out how to stand out this one is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introducing Sarah Jossel

07:02 Making the Fashion to Beauty Shift

11:34 Building Credibility in your Career

29:07 Beauty Trend Red Flags

31:18 Smart Spending on Beauty Trends

34:54 Beauty and Confidence

39:07 The Journey of Writing a Book

42:59 Approach to Functional Makeup

45:12 Filters and Fake Realities

47:24 Finding Your Voice

53:13 Clean Beauty Marketing Myths

56:52 Clearing Up Clean Beauty Confusion

59:36 Pregnancy and Cancer Beauty Product Guidance

01:03:36 Pressures of Perfection Myth

01:13:33 Consistency Over Noise

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW SARAH

Instagram: https://www.instagram.com/sarahjossel/

TikTok: https://www.tiktok.com/@sarah_jossel

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

Sedge Beswick was ASOS's first ever social media hire back when social wasn't a career. What followed was an accidental leap into agency life that became SEEN Connects, a powerhouse she built, scaled, and sold for £24 million.

But, this is more than an exit story. Sedge gets radically honest about the parts that don't make the highlight reel, founder loneliness, cashflow problems, navigating private equity while pregnant, and why breaking hustle culture was one of her best business decisions.

In this episode, we cover:

• How Sedge became ASOS's first social media hire before social was a career
• Landing big clients fast and managing the growth that followed
• Investment, cashflow, and the realities of founder finance
• Motherhood, setting boundaries as a founder, and breaking hustle culture
• What the £24M exit really felt like
• Owning and creating balance as a successful woman in business
• Redefining success, freedom, and what comes after selling

This is a masterclass in building with intention, exiting with clarity, and redefining success on your own terms.

We Are Ladies Who Launch!

CHAPTERS

00:00 Meet Sedge Beswick

01:23 Working In Social Before It Was A Career

06:17 ASOS First Social Hire

14:02 Social Media Becomes Marketing

16:17 Accidental Agency Leap

20:46 Landing Big Clients Fast

23:43 Investment And Managing Cashflow

30:06 Lonely Founder Rollercoaster

33:20 Boundaries In Motherhood

37:51 Breaking Hustle Culture

41:20 Scaling Through Sales

43:18 Lessons In Hiring

46:03 Leadership vs Being Liked

48:47 Private Equity and US Expansion

51:01 Pregnancy Changes the Deal

56:59 Selling The Business and Resetting

01:00:32 Redefining Success and Freedom

01:10:22 Final Advice and Wrap

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW SEDGE

Instagram: https://www.instagram.com/sedgebeswick/

YouTube: https://www.youtube.com/@SedgeBeswick

LinkedIn: https://www.linkedin.com/in/sedge-beswick/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

Josephine Philips is the founder of SOJO, the UK's first on-demand clothing alterations and repairs app. She started SOJO by manually cycling garments across London to validate the idea before raising £1.8M in pre-seed funding (backed by Depop's own founder), landed Forbes 30 Under 30, and opened a permanent concession in Selfridges.

In this episode, Josephine gets brutally honest about the real journey: finding a tech co-founder early on,, the hiring mistakes that slowed her down, a six-week fundraising sprint that changed everything, and what it actually means to build with the end in mind.

This is a masterclass in doing more with less, moving fast without breaking your team, and why representation in VC funding is still one of the most urgent conversations in entrepreneurship.

What we cover:

• Finding a tech co-founder as a non-technical founder
• Navigating the fashion space outside of fast fashion
• Finding a niche in a typically crowded space
• The timings and strategy of raising investment
• The stats around investment for Black Women
• Hiring and growing a team for your business, not following the status quo
• How to build a B2B strategy without losing focus
• How to SOJO x Selfridges Partnership happened
• The honest truth about representation in VC

If you're building something new or struggling to articulate why your idea matters, this one's for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Meet Josephine, Sojo Founder

03:17 The Tailoring Niche

07:48 The Problem with Fast Fashion

13:52 Validating The Business Idea

16:59 Finding A Tech Co-Founder

22:24 Launch Traction And Press

23:40 Funding And Getting Investment

29:48 Hiring Growing Pains

33:01 Corporate vs Startup Hiring

34:19 The Right Time For Funding

35:24 More Team Slower Progress

37:09 Focussing On Your B2B Strategy

38:11 Where Is Sojo Today?

39:16 Hiring for Complementary Skills

41:36 Testing Agility in Interviews

43:43 Representation in VC Funding

47:53 6-Week Fundraising Sprint

50:57 Selfridges Partnership Breakdown

54:49 Global Expansion Plans

01:00:33 Build With the End in Mind

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW SOJO

SOJO Instagram: https://www.instagram.com/sojo.uk/

Josephine Instagram: https://www.instagram.com/josephine__philips/

FOLLOW US

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TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, we sit down with Georgie Coleridge Cole, Founder & CEO of SheerLuxe, the e-commerce and lifestyle powerhouse that redefined how women discover fashion, beauty, and culture online.

Georgie opens up about the formative experiences that shaped her entrepreneurial mindset, how she stumbled into the world of e-commerce before it was cool, and the raw reality of building an incredible team from scratch while the industry was still figuring out what digital media even meant.

What we cover:

• The honest story of building SheerLuxe and becoming an entrepreneur
• Discovering and navigating the world of e-commerce
• Business investment and financing. Why access to capital looks very different for women in business
• How to structure a strong team early and build a culture that scales
• Juggling life, business, and motherhood. The real, unfiltered version

If you're a female founder navigating the chaos of building something bold, this one's for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introducing Georgie and SheerLuxe

01:14 The SheerLuxe Mission and Platform Evolution

09:16 Navigating Career Detours

14:55 The Start of Building SheerLuxe

21:56 Raising VC and Keeping Equity

28:23 The Hardest Part of Leadership

31:30 The SheerLuxe Team as the Brand

41:52 Staying Relevant Through Change

45:56 Editorial First, Monetise Later

46:47 The £40M Sell

53:09 Equity And Industry Stigma

55:17 The Work and Motherhood Reality

01:03:41 Life After the Acquisition

01:07:19 Rocket Round

01:15:22 Best Piece of Advice

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW GEORGIE

Instagram: https://www.instagram.com/gcoleridgecole/

SheerLuxe Instagram: https://www.instagram.com/sheerluxe/

SheerLuxe TikTok: https://www.tiktok.com/@sheerluxe

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Ladies Who Launch, Rochelle sits down with Bernicia Boateng, makeup artists to the stars to go behind the scenes of her incredible journey, from the makeup chair to founding Enoléh, the hair brand redefining what it means for Black women to feel seen, celebrated, and authentic in the beauty space.

In this episode, we cover:

• The mission behind Bernicia's work and why authentic representation in skincare and makeup matters more now than ever before
• What self-belief actually looks like in practice
• The beauty and power of women wearing wigs and hair extensions, and why it's so much more than aesthetics
• The behind-the-scenes of building Enoléh, the team, the challenges, and the dream

Whether you're a founder, a dreamer, or someone who's been holding back, this one is for you.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction to Bernicia

02:05 From makeup to wider mission

06:22 Gaining confidence

11:25 Building repeat customers and loyalty

13:56 Why wigs matter

20:45 Building a fashion forward brand

25:42 Launching with a business partner

31:51 The ‘Just Do It’ mission

40:13 Smart category strategy

41:22 Quality over ego

43:30 Bernicia’s 2 year vision

45:58 Dream retail partners

47:23 Business non-negotiables

49:30 Quickfire habits & lessons

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW BERNICIA

Instagram: https://www.instagram.com/berniciaboateng/

TikTok: https://www.tiktok.com/@realberniciaboateng

Enoléh: https://www.instagram.com/enoleh/

FOLLOW US

Instagram: www.instagram.com/weareladieswholaunch/

TikTok: www.tiktok.com/@weareladieswholaunch

YouTube: www.youtube.com/@Weareladieswholaunch

Hosted on Acast. See acast.com/privacy for more information.