In this solo episode, Kelly McCracken shares a comprehensive guide on how to set up a seamless and personalized client experience for brand photographers using Dubsado.

She covers inquiry workflows, client communication, proposal automation, and tips for building a sustainable business.

Key Topics:

• Inquiry workflow setup in Dubsado
• Automating client communication and scheduling
• Personalized proposals and contracts
• Client questionnaires and shot list management
• Follow-up and review processes

Takeaways:

• Use automation to streamline inquiry and booking processes.
• Personalize client interactions to build trust and loyalty.
• Set clear deadlines and boundaries to avoid confusion.
• Leverage Dubsado features like proposals and client portals.
• Regularly review and improve your client experience.

Dubsado, client experience, brand photography, automation, workflow, business tips, client onboarding, proposal setup, photography business, Kelly McCracken

Connect with Kelly

Website: kellymccracken.co

Instagram: @kellymccracken.co

This episode is sponsored by Dubsado! Try it free for 21 days. No credit card required. When you're ready to upgrade, use code kellymccrackenva for 30% OFF your first paid month or year.

Heads up: this is an affiliate link, which means I earn a small commission if you sign up, but I truly use and love Dubsado and only recommend tools I believe in!

What makes someone choose you when there are dozens of talented business owners offering something similar?

According to brand and website designer Jordan Chan, it has very little to do with having the prettiest logo or the trendiest website.

In this episode, Jordan shares how branding, client experience, and authenticity work together to help you attract better clients, stand out in a crowded market, and create a business that feels aligned with who you are.

Jordan is the founder of J. Ashley Innovations, where she creates color-drenched brands and websites for wedding professionals and creative entrepreneurs who are ready to stop blending in and start building a business that feels unmistakably theirs.

We dive into:

• What client experience really means (and why it's much more than workflows and automation)
• How branding impacts every stage of the customer journey
• Why luxury doesn't have to mean formal, stuffy, or impersonal
• The biggest mistakes business owners make when trying to attract high-end clients
• How to use your personality as a competitive advantage
• The role color psychology plays in branding and buying decisions
• Why following industry leaders too closely can actually hold you back
• How Jordan gathers strategy and client insights before ever designing a website
• Burnout, creativity, and what helps her stay inspired after eight years in business
• Small client experience touches that leave a lasting impression

One of my favorite takeaways from this conversation is that your clients may forget what you created for them, but they'll never forget how you made them feel.

Whether you're a wedding professional, creative entrepreneur, or service provider looking to elevate your client experience, this episode will challenge the way you think about branding, luxury, and showing up authentically in your business.

Connect with Jordan

Instagram: @j.ashleyinnovations

Website: jashleyinnovations.com

Take Jordan's "Friends Character CEO" Quiz to discover which Friends character is secretly running your business and what it reveals about your strengths, blind spots, and growth opportunities.

Connect with Kelly

Website: kellymccracken.co

Instagram: @kellymccracken.co

This episode is sponsored by Dubsado! Try it free for 21 days. No credit card required. When you're ready to upgrade, use code kellymccrackenva for 30% OFF your first paid month or year.

Heads up: this is an affiliate link, which means I earn a small commission if you sign up, but I truly use and love Dubsado and only recommend tools I believe in!

In this episode, I sit down with website copywriter and messaging strategist Amy Hanneke of Hello & Co Creative to talk about the reality of building a business while raising young kids.

Amy shares her journey from dietitian to copywriter, how simplifying her services transformed her business, and why "Complicated Is Cancelled" has become her guiding philosophy in both business and motherhood.

We also dive into planning around the seasons of life, working with limited childcare hours, setting boundaries, raising prices with confidence, and how data can help you make smarter business decisions without burnout.

In this episode, we cover:

• Why raising your prices isn't just about making more money
• Planning your business around summer, holidays, and family life
• Working from home with kids and setting realistic expectations
• The importance of saying no during busy seasons
• Why "Complicated Is Cancelled" might be the best business advice you'll hear all year

Connect with Amy:

• Website: hellococreativeco.com
• Instagram: @hellococreative
• Threads: @hellococreative

If you've ever felt pulled between growing your business and being present with your family, this conversation will leave you feeling encouraged, understood, and reminded that you don't have to do everything at once

Check out Amy's Free Messaging Workshop & Free Guide to Getting Better Reviews.

Connect with Kelly

Website: kellymccracken.co

Instagram: @kellymccracken.co

This episode is sponsored by Dubsado! Try it free for 21 days. No credit card required. When you're ready to upgrade, use code kellymccrackenva for 30% OFF your first paid month or year.

Heads up: this is an affiliate link, which means I earn a small commission if you sign up, but I truly use and love Dubsado and only recommend tools I believe in!