What makes someone choose you when there are dozens of talented business owners offering something similar?

According to brand and website designer Jordan Chan, it has very little to do with having the prettiest logo or the trendiest website.

In this episode, Jordan shares how branding, client experience, and authenticity work together to help you attract better clients, stand out in a crowded market, and create a business that feels aligned with who you are.

Jordan is the founder of J. Ashley Innovations, where she creates color-drenched brands and websites for wedding professionals and creative entrepreneurs who are ready to stop blending in and start building a business that feels unmistakably theirs.

We dive into:

• What client experience really means (and why it's much more than workflows and automation)
• How branding impacts every stage of the customer journey
• Why luxury doesn't have to mean formal, stuffy, or impersonal
• The biggest mistakes business owners make when trying to attract high-end clients
• How to use your personality as a competitive advantage
• The role color psychology plays in branding and buying decisions
• Why following industry leaders too closely can actually hold you back
• How Jordan gathers strategy and client insights before ever designing a website
• Burnout, creativity, and what helps her stay inspired after eight years in business
• Small client experience touches that leave a lasting impression

One of my favorite takeaways from this conversation is that your clients may forget what you created for them, but they'll never forget how you made them feel.

Whether you're a wedding professional, creative entrepreneur, or service provider looking to elevate your client experience, this episode will challenge the way you think about branding, luxury, and showing up authentically in your business.

Connect with Jordan

Instagram: @j.ashleyinnovations

Website: jashleyinnovations.com

Take Jordan's "Friends Character CEO" Quiz to discover which Friends character is secretly running your business and what it reveals about your strengths, blind spots, and growth opportunities.

Connect with Kelly

Website: kellymccracken.co

Instagram: @kellymccracken.co

This episode is sponsored by Dubsado! Try it free for 21 days. No credit card required. When you're ready to upgrade, use code kellymccrackenva for 30% OFF your first paid month or year.

Heads up: this is an affiliate link, which means I earn a small commission if you sign up, but I truly use and love Dubsado and only recommend tools I believe in!