Find out more about Green Garden Consulting, LLC at:
https://greengardenconsulting.org/
https://www.linkedin.com/in/wally-daniel-ggc/
https://www.linkedin.com/company/green-garden-consulting-llc/

00:00 Introduction and Welcome
00:15 Common Issues in Cannabis Growing
04:17 The Role of AI in Agriculture
08:28 Personal Growth and Business Maturation
09:43 Starting a Cannabis Business: Key Considerations
14:25 Vetting and Building a Strong Team
17:00 Improving Existing Operations
22:09 Fun and Challenging Projects
30:42 Rapid Fire Questions
35:58 Conclusion and Contact Information

#kayacast #cannabis #tips #dispensaries #business #podcast

On this episode of the Kaya Cast, host Tommy Truong sits down with Darrin Potter, co-owner of Cultivation Structures & Equipment for a practical, no-nonsense look at building scalable cannabis production. Darrin shares his 20-year journey—from indoor grows to full-service greenhouse builds and retrofit projects—pulling back the curtain on the real costs, tradeoffs, and operational realities of growing indoor, in greenhouses, or outdoors. The conversation digs into how to design and operate environments that actually work, including airflow, humidity, lighting, and energy use, plus why a flexible, multi-format strategy can future-proof a cultivation business as markets shift. Darrin also talks about his Florida license and growth plans with Grow Healthy, and how CSE Grow builds and retrofits facilities to serve emerging dispensaries. If you’re looking for actionable insights on cost, margins, troubleshooting, and sustainable scale, this episode is for you. Learn more at https://csegrow.com/ and connect with Darrin to explore practical partnerships for your grow.

Find out more about Cultivation Structures & Equipment at:
https://csegrow.com/
https://www.linkedin.com/in/darrin-potter-57baa97/
https://www.linkedin.com/company/cultivation-structures-equipment/

00:00 Introduction to Kaya Cast
00:39 Guest's Background in the Cannabis Industry
01:11 Challenges in Large Cannabis Companies
01:51 Venturing into Terra Vera
02:18 Helping Growers with Pathogen and Pest Control
05:06 Starting a Cannabis Company in Florida
06:38 Greenhouse vs. Indoor Growing
14:42 Cost and Revenue Comparison: Indoor vs. Greenhouse
22:34 Terra Vera's Origin and Mission
25:31 Skepticism and Initial Trials
26:42 Successful Implementation and Expansion
27:30 Helping Growers Nationwide
28:58 Innovative Applications in Agriculture
32:37 Bee Population Crisis and Solutions
36:44 Challenges and Future Prospects
44:06 Contact Information and Future Plans

#kayacast #cannabis #tips #dispensaries #business #podcast

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On this episode of the Kaya Cast Podcast, host Tommy Truong chats with Sandra Bergman, founder of ESBE Marketing, to unpack how cannabis retailers can launch, grow, and sustain loyalty that actually moves the needle. Sandra shares her journey from traditional marketing into cannabis, why retention beats pure acquisition, and how to translate sophisticated loyalty tech into real world results for dispensaries across 18 states. You'll hear practical guidance on building a true CRM foundation, integrating with your POS, and aligning analytics with action so every campaign feels personal, timely, and value driven rather than promotional noise. From how to design a balanced rewards plan that values both hard benefits (points) and soft benefits (emotional recognition), to the best KPIs, cadences, and 60-90 day experimentation cycles, Sandra reveals common missteps and the secret sauce tactics like thoughtful in store outreach, anniversary gestures, and exclusive events that create a tribe around your brand. She covers how to audit segmentation quarterly, how to trigger timely rewards spend, the importance of lifecycle campaigns, and even non promotional content ideas—education, product drops, community events—to deepen connection. Plus a rapid fire segment where Sandra shares favorite cannabis formats, first experiences, and her dream loyalty perks. If you are a dispensary owner or marketer looking to make loyalty pay off, this episode will give you frameworks you can implement next week.

Sandra's strong business acumen and dedication to responsible cannabis consumption have made her a trusted and respected figure in the industry. Her drive to educate and empower consumers, combined with her extensive experience in marketing and business development, make her a valuable guest for any cannabis business podcast.
Find out more about ESBE Marketing at:
https://esbemarketing.com/
https://www.linkedin.com/in/sandrabergman/
https://www.linkedin.com/company/esbe-llc/

00:00 Introduction and Guest Welcome
00:22 Sandra's Background and Entry into Cannabis
01:41 Identifying Industry Gaps and Founding ESBE
05:09 Essentials Before Starting a Loyalty Program
07:51 Choosing the Right Loyalty Platform
14:15 Key Metrics for Loyalty Program Success
22:11 Balancing Transactional and Emotional Loyalty Benefits
29:04 Real-World Examples of Effective Loyalty Programs
30:49 Personalized Customer Experience
32:07 Holiday Sales Strategies
33:07 Non-Promotional Customer Engagement
36:04 Community Building Events
39:35 Effective Loyalty Program Tips
51:50 Rapid Fire Questions: Rolling Loud
54:30 Conclusion and Contact Information

US cannabis dispensaries, multi-state cannabis retailers, cannabis retailers across 18 states, regulated cannabis markets, state-compliant cannabis marketing, cannabis marketing by state, multi-location dispensary marketing, enterprise cannabis retail

#kayacast #cannabis #tips #dispensaries #business #podcast

Tommy Truong of KayaPush joins the Kaya Cast for a forward‑looking conversation about 2026 for cannabis operators. We explore Schedule III uncertainty and what it could mean for banking, cross‑state commerce, and whether big players from pharma or beverage will enter the space. Beyond regulatory shifts, Tommy shares his take on building resilient dispensary operations in a world of debt and currency volatility, AI‑driven productivity, crypto repositioning, and asset bubbles. The episode also highlights KayaPush’s evolving approach to growth and mentorship, plus how the show will broaden to cover the macro forces shaping business today. Expect practical insights on leveraging AI, staying informed, and positioning your business to thrive — even in a crisis — in 2026 and beyond.

Find out more about KayaPush at:
https://www.kayapush.com/podcast
https://www.linkedin.com/in/tommy-truong/overlay/photo/
https://www.linkedin.com/company/kayapush/posts/?feedView=all

00:00 Introduction and Welcome
00:11 Reflecting on 2025 and Looking Ahead
00:33 Schedule Three and Industry Uncertainty
02:07 Economic Concerns in 2026
03:42 Expanding Podcast Topics for 2026
06:31 Gratitude and Final Thoughts
08:28 Conclusion and Farewell

#kayacast #cannabis #tips #dispensaries #business #podcast

The conversation dives into nervous system regulation, meditation, breath work, binaural beats, and visualization as tools to reduce overwhelm and overcome imposter syndrome. You’ll hear how stillness competes with productivity, why tapering substances and mindful routines matter, and how to cultivate a resilient mindset for long-term success. We also cover opportunities in emerging plant industries, the two main paths in this space (business support versus healing work), and how to build communities that elevate leadership. If you’re building a cannabis or plant-medicine focused business or curious about integrating these practices to lead more effectively, this episode is for you. Reach Matt at Inner Circle Biz or on LinkedIn to explore collaboration and growth in this evolving field.

Find out more about Inner Circle Community at:
https://innercircle.biz/
https://www.linkedin.com/in/matthewritchey/
https://www.linkedin.com/company/inner-circle-community/

00:00 Introduction to the Podcast
00:11 The Journey of Entrepreneurship
01:36 Understanding NLP and Its Benefits
02:20 The Power of Perception and Unconscious Mind
06:19 Nervous System Regulation and Presence
09:03 Meditation and Its Impact
14:23 Productivity and Focus
20:22 Elevated Executive: Tools for Success
23:10 Personal Wellness Journey
23:50 Entrepreneurship and Wellness
26:12 The Role of Alternative Medicines
27:43 The Impact of COVID on Perception
29:03 Introduction to the Elevated Executive Program
29:54 Building a Community of Conscious Leaders
32:50 Personal Journey with Plant Medicine
36:09 Healing and Transformation through Ayahuasca
41:56 Opportunities in the Emerging Plant Medicine Industry
47:11 Overcoming Imposter Syndrome
48:25 Visualization Techniques for Success
55:02 Connecting with the Inner Circle Community
57:05 Conclusion and Final Thoughts

#kayacast #cannabis #tips #dispensaries #business #podcast

Together they dive into practical playbooks: defining your tribe and brand story before spending on marketing; why a strong foundation—brand narrative, conversion-friendly websites, SEO, CRM systems, and clean data tracking—maximizes every dollar spent; the debate between native ecommerce versus all-in-one tech stacks and how to choose for your business; the essential focus on retention and lifetime value; how to track ROI with tools like GA4, Alpine IQ, SpringBig, and Klaviyo; the realities of PR, launches, and local strategy; red flags to watch for when vetting agencies; and what dispensaries should have in place before engaging external partners.

John also shares Puff Creative Cares, their philanthropic work, and what’s ahead with MJ Biz Con events and a bigger mission to support communities. If you’re a retailer or brand in cannabis looking to scale with integrity and results, this episode is for you.

Find Puff Creative at puffcreative.com and connect with John Shute on LinkedIn.

John Shute is a leading expert in the cannabis industry, with over 10 years of experience in marketing and branding. He is the founder and CEO of PufCreativ, a full-service creative agency that specializes in the cannabis space.

With a background in advertising and design, John has a keen eye for creating visually stunning and impactful campaigns for his clients. His passion for the cannabis industry stems from his belief in the healing properties of the plant and the potential for growth in the emerging market.

Through his work at PufCreativ, John has helped numerous cannabis businesses elevate their brands and stand out in a crowded market. His expertise in branding, packaging, and digital marketing has led to successful campaigns for both established companies and startups.

John is also a sought-after speaker and consultant, sharing his knowledge and insights on the intersection of cannabis and marketing. He has been featured on various podcasts and industry events, discussing the latest trends and strategies in cannabis branding and advertising.

With his extensive experience and passion for the industry, John Shute is a valuable guest for any cannabis business podcast, offering valuable insights and practical tips for success in the ever-evolving cannabis landscape.
Find out more about PufCreativ at:
https://pufcreativ.com/
https://www.linkedin.com/in/john-shute-pufcreativ/
https://www.linkedin.com/company/pufcreativ/

00:00 Introduction to Kaya Cast
00:11 Journey into the Cannabis Industry
03:22 Marketing and Operations Alignment
05:22 Technological Impact on Cannabis Marketing
07:45 Building a Strong Brand Foundation
10:28 Effective Customer Retention Strategies
15:55 The Role of PR in Cannabis Marketing
18:08 Maximizing Marketing Spend
22:25 Choosing the Right Tech Stack
23:02 The Importance of Understanding Your Tech Stack
23:45 All-in-One Solutions vs. Custom Tech Stacks
24:21 Innovative Technologies for Cannabis Brands
25:06 The Role of Mobile Apps in Brand Marketing
26:22 Maximizing E-commerce and CRM Capabilities
27:51 The Power of Email Marketing
29:22 Key Metrics for E-commerce Success
30:21 Benchmarking and Competitive Analysis
33:00 Internal Resources and Effective Communication
36:17 Red Flags When Choosing an Agency
39:11 Corporate Responsibility and Community Engagement
42:17 Conclusion and Contact Information

#kayacast #cannabis #tips #dispensaries #business #podcast

As the founder of Pro Cannabis Media, a multimedia platform dedicated to showcasing the latest news, trends, and insights in the cannabis industry, Jimmy is passionate about educating and informing the public about the benefits of cannabis. His mission is to break the stigma surrounding cannabis and promote its medicinal and recreational potential.

With his extensive background in broadcasting, Jimmy brings a unique perspective to the cannabis industry, providing a platform for industry leaders, advocates, and entrepreneurs to share their stories and expertise. He is also a frequent speaker at industry events and conferences, sharing his knowledge and insights on the rapidly growing cannabis market.

Jimmy's passion for cannabis is evident in his work, as he continues to advocate for legalization and responsible consumption. His experience and expertise make him a highly sought-after guest on cannabis business podcasts, where he shares his wealth of knowledge and experience with listeners.
Find out more about Pro Cannabis Media at:
https://wpcmtv.com/
https://www.linkedin.com/in/jimmy-young/
https://www.linkedin.com/company/procannabismedia/

00:00 Introduction to the Podcast
00:45 Personal Anecdotes and Teaching Experience
04:04 Pro Cannabis Media: The Beginning
06:17 Challenges and Growth in the Cannabis Industry
09:17 Federal vs. State Cannabis Laws
11:38 The Push for Rescheduling Cannabis
16:56 Historical Context and Current Frustrations
26:12 Debunking Cannabis Myths
27:03 Cannabis vs. Alcohol: A Comparison
28:53 Cannabis Industry Insights
30:14 2025 Cannabis Predictions
33:19 State-Level Cannabis Legalization
37:13 Challenges in Cannabis Regulation
42:21 The Future of Cannabis Consumption
44:01 Conclusion and Contact Information

#kayacast #cannabis #tips #dispensaries #business #podcast