Find out more about Green Garden Consulting, LLC at:
https://greengardenconsulting.org/
https://www.linkedin.com/in/wally-daniel-ggc/
https://www.linkedin.com/company/green-garden-consulting-llc/

00:00 Introduction and Welcome
00:15 Common Issues in Cannabis Growing
04:17 The Role of AI in Agriculture
08:28 Personal Growth and Business Maturation
09:43 Starting a Cannabis Business: Key Considerations
14:25 Vetting and Building a Strong Team
17:00 Improving Existing Operations
22:09 Fun and Challenging Projects
30:42 Rapid Fire Questions
35:58 Conclusion and Contact Information

#kayacast #cannabis #tips #dispensaries #business #podcast

On this episode of the Kaya Cast, host Tommy Truong sits down with Darrin Potter, co-owner of Cultivation Structures & Equipment for a practical, no-nonsense look at building scalable cannabis production. Darrin shares his 20-year journey—from indoor grows to full-service greenhouse builds and retrofit projects—pulling back the curtain on the real costs, tradeoffs, and operational realities of growing indoor, in greenhouses, or outdoors. The conversation digs into how to design and operate environments that actually work, including airflow, humidity, lighting, and energy use, plus why a flexible, multi-format strategy can future-proof a cultivation business as markets shift. Darrin also talks about his Florida license and growth plans with Grow Healthy, and how CSE Grow builds and retrofits facilities to serve emerging dispensaries. If you’re looking for actionable insights on cost, margins, troubleshooting, and sustainable scale, this episode is for you. Learn more at https://csegrow.com/ and connect with Darrin to explore practical partnerships for your grow.

Find out more about Cultivation Structures & Equipment at:
https://csegrow.com/
https://www.linkedin.com/in/darrin-potter-57baa97/
https://www.linkedin.com/company/cultivation-structures-equipment/

00:00 Introduction to Kaya Cast
00:39 Guest's Background in the Cannabis Industry
01:11 Challenges in Large Cannabis Companies
01:51 Venturing into Terra Vera
02:18 Helping Growers with Pathogen and Pest Control
05:06 Starting a Cannabis Company in Florida
06:38 Greenhouse vs. Indoor Growing
14:42 Cost and Revenue Comparison: Indoor vs. Greenhouse
22:34 Terra Vera's Origin and Mission
25:31 Skepticism and Initial Trials
26:42 Successful Implementation and Expansion
27:30 Helping Growers Nationwide
28:58 Innovative Applications in Agriculture
32:37 Bee Population Crisis and Solutions
36:44 Challenges and Future Prospects
44:06 Contact Information and Future Plans

#kayacast #cannabis #tips #dispensaries #business #podcast

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On this episode of the Kaya Cast Podcast, host Tommy Truong chats with Sandra Bergman, founder of ESBE Marketing, to unpack how cannabis retailers can launch, grow, and sustain loyalty that actually moves the needle. Sandra shares her journey from traditional marketing into cannabis, why retention beats pure acquisition, and how to translate sophisticated loyalty tech into real world results for dispensaries across 18 states. You'll hear practical guidance on building a true CRM foundation, integrating with your POS, and aligning analytics with action so every campaign feels personal, timely, and value driven rather than promotional noise. From how to design a balanced rewards plan that values both hard benefits (points) and soft benefits (emotional recognition), to the best KPIs, cadences, and 60-90 day experimentation cycles, Sandra reveals common missteps and the secret sauce tactics like thoughtful in store outreach, anniversary gestures, and exclusive events that create a tribe around your brand. She covers how to audit segmentation quarterly, how to trigger timely rewards spend, the importance of lifecycle campaigns, and even non promotional content ideas—education, product drops, community events—to deepen connection. Plus a rapid fire segment where Sandra shares favorite cannabis formats, first experiences, and her dream loyalty perks. If you are a dispensary owner or marketer looking to make loyalty pay off, this episode will give you frameworks you can implement next week.

Sandra's strong business acumen and dedication to responsible cannabis consumption have made her a trusted and respected figure in the industry. Her drive to educate and empower consumers, combined with her extensive experience in marketing and business development, make her a valuable guest for any cannabis business podcast.
Find out more about ESBE Marketing at:
https://esbemarketing.com/
https://www.linkedin.com/in/sandrabergman/
https://www.linkedin.com/company/esbe-llc/

00:00 Introduction and Guest Welcome
00:22 Sandra's Background and Entry into Cannabis
01:41 Identifying Industry Gaps and Founding ESBE
05:09 Essentials Before Starting a Loyalty Program
07:51 Choosing the Right Loyalty Platform
14:15 Key Metrics for Loyalty Program Success
22:11 Balancing Transactional and Emotional Loyalty Benefits
29:04 Real-World Examples of Effective Loyalty Programs
30:49 Personalized Customer Experience
32:07 Holiday Sales Strategies
33:07 Non-Promotional Customer Engagement
36:04 Community Building Events
39:35 Effective Loyalty Program Tips
51:50 Rapid Fire Questions: Rolling Loud
54:30 Conclusion and Contact Information

US cannabis dispensaries, multi-state cannabis retailers, cannabis retailers across 18 states, regulated cannabis markets, state-compliant cannabis marketing, cannabis marketing by state, multi-location dispensary marketing, enterprise cannabis retail

#kayacast #cannabis #tips #dispensaries #business #podcast