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It's Not About The Money

It's Not About The Money

By: Catherine Morgan
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It's not about the money is for women in business who know they want to make more money whilst holding onto more money and growing an abundance of wealth. You're tired of overgiving, undercharging and being stuck in a scarcity money mindset. You know you have it in you, you just need financial confidence and an abundant mindset. You're excited and ready to learn what it takes to make more money, invest and step into wealth. Hosted by Catherine Morgan, Author, Award-winning Financial Wellbeing Speaker, Financial Coach and Trauma-informed coach. You'll learn the steps to create more wealth, grow your business, and have a better relationship with money. This is the show for you to feel good with money and to explore the meaning beyond wealth. This podcast is the one to listen to if you're a female entrepreneur. 'Formerly the In Her Financial Shoes Podcast.'@ Catherine Morgan Limited Economics Personal Finance
Episodes
  • How to Build Your AI Money Coach
    Jan 19 2026

    As a former financial adviser who's worked with hundreds of people around money, one of the biggest barriers to good financial management isn't the lack of knowledge - it's that gap between knowing what you should do and actually doing it. This gap is created by overwhelm, decision paralysis, fear that money will run out, or shame from comparing yourself to others. This is where AI, when used properly, can remove that friction in ways I've never seen before.

    Today, I'm sharing my personal framework for building an AI money coach - not just using ChatGPT for random questions, but creating a personalised tool that actually improves your financial decisions. I'm diving into the three essential elements (context, cues, and clarity), what AI can and cannot do with money, how to build safeguards so you're using it effectively not dangerously, and the exact prompts I use - because the future of personal finance isn't about replacing humans with AI, it's about using AI to bridge the gap between knowing and doing.

    Chapters

    00:00 Bridging the Knowledge-Implementation Gap in Finance

    02:48 The Role of AI in Financial Management

    06:08 Building Your AI Money Coach: The Framework

    08:55 Context: Understanding Your Financial Situation

    12:09 Cues: Decision-Making Frameworks for AI

    18:01 Clarity: Setting Boundaries for AI Interaction

    29:56 Practical Steps to Create Your AI Money Coach35:46 The Future of AI in Personal Finance

    Resources:

    Join me and my mentor online to build your first AI Dream Team Member LIVE

    Learn more about the 3 Prompts Framework Here - AI Dream Team Playbook

    Watch the 20 Minute Loom Real Time Video on How I built my own personalised AI Money Coach

    Join AI Dream Team to learn how to build your own AI dream team

    Join my Monthly Money Visionary Newsletter for monthly AI Prompts

    Listen to me interview Natalie about AI and the future of money here

    This post contains affiliate links. If you make a purchase through these links, I may earn a small commission at no additional cost to you. I only recommend what I truly believe in and have completed myself.

    Get my FREE book 'It's Not About The Money'

    Take the Money StoryTypes® Quiz

    Sign up to my FREE Newsletter

    Become a Certified Financial Coach

    Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide

    Show More Show Less
    36 mins
  • Why You Can't Earn More Than Your Parents Did
    Jan 12 2026

    Have you ever noticed that no matter how hard you work or how skilled you become, you seem to hit the same income ceiling over and over again?

    There's a fascinating concept in financial psychology called your financial set point - an unconscious income limit that most of us cap at roughly the same level our parents earned when we were growing up. When you try to exceed this invisible ceiling, your brain literally hits the emergency brake, triggering self-sabotage, guilt, or an overwhelming sense that you don't deserve more. I experienced this myself when my mum saw my bank statement showing over £50,000 in one month and I immediately downplayed it, feeling this deep shame about earning more easily than she ever did.

    Today, I'm unpacking why your childhood money environment is a stronger predictor of your financial success than your education or business skills, how unconscious loyalty patterns keep you stuck at your parents' income level, and the four essential steps to gradually expand your nervous system's capacity to hold more wealth - because breaking these patterns isn't just about you, it's about resetting the entire financial landscape for the next generation.

    Chapters

    00:00 Understanding Financial Set Points

    07:08 The Impact of Childhood on Financial Success

    12:52 Identifying Signs of Financial Self-Sabotage

    17:39 Breaking the Cycle of Financial Limitation24:48 Tools for Regulating Financial Anxiety

    Resources:

    Get my FREE book 'It's Not About The Money'

    Take the Money StoryTypes® Quiz

    Sign up to my FREE Newsletter

    Become a Certified Financial Coach

    Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide

    Check out The Body Of Wealth

    Listen to The Psychology of Wealth: How to Start Thinking Rich and How to Change Your Beliefs About Money with Dr. Brad Klontz

    Show More Show Less
    36 mins
  • Why Financial Freedom Isn't What You Think
    Jan 5 2026

    What if the financial freedom you've been told is the one thing you should be focusing on - the independent, the self-sufficient, the doing it all for yourself - is actually the very thing that's been keeping you from the enriched abundant life you're perhaps seeking?

    On today's show, I want to talk about financial freedom, and it's so interesting that every single book in the personal finance space, including my own book "It's Not About the Money," refers to this topic as a very individual pursuit.

    I'm exploring why everything we've been taught about financial independence might actually be the very thing stopping us from creating a better life for ourselves and for others around us.

    Chapters

    00:00 Rethinking Financial Freedom

    02:35 The Balance of Masculine and Feminine in Money

    05:42 Challenging Traditional Financial Paradigms

    08:03 The Shift from Independence to Interdependence

    10:47 Embracing Community and Collective Wealth

    13:12 The Future of Financial Relationships

    15:50 The Power of Asking for Help

    18:24 Interdependence as a New Paradigm

    21:15 Exploring New Financial Models

    23:41 Invitation to Collective Action

    Resources:

    Get my FREE book 'It's Not About The Money'

    Take the Money StoryTypes® Quiz

    Sign up to my FREE Newsletter

    Become a Certified Financial Coach

    Reveal and Heal The Inherited Money Patterns Keeping You Stuck with the 5 Hidden Money Beliefs Framework Guide

    Check out The Body Of Wealth

    Show More Show Less
    25 mins
All stars
Most relevant
I love rituals,but I don't do it before my money date!
Just love all the tips, and reminders. Thank you Catherine. I came here to find the audible of your book, but this is great!

just loved this!

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