Holley Proctor Miller, Founder and President of Grey Matter Marketing, explains why so many healthcare and life sciences launches fail despite strong technology and real clinical value. Drawing on decades of experience in medical marketing, robotics, devices, and patient adoption strategy, she breaks down why companies need to define the problem before selling the solution. The conversation explores healthcare innovation, product launches, patient behavior, robotics, data, and the emotional reasons people change.

Dustin Carlson, President of SRA 831(b) Admin, explains how AI is creating new liabilities that many traditional insurance policies may not cover. As businesses adopt generative AI for operations, marketing, customer service, and internal workflows, they may also be taking on risks tied to hallucinations, intellectual property, data exposure, and denied claims. The conversation explores AI exclusions, self-insurance, 831(b) plans, cyber risk, and why business owners need to review their coverage before a problem happens.

Katie Newman, CEO of High Point Healthcare Real Estate, joins Innovation Saves Lives to discuss how real estate strategy and creative capital can help rural hospitals stay open, modernize facilities, and keep care local. She explains why inaction is often the greatest risk facing underserved healthcare systems and how layered financing models can create new options for communities that traditional lenders overlook.