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Holley Miller on Why Healthcare Launches Fail

Holley Miller on Why Healthcare Launches Fail

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Holley Proctor Miller, Founder and President of Grey Matter Marketing, explains why so many healthcare and life sciences launches fail despite strong technology and real clinical value. Drawing on decades of experience in medical marketing, robotics, devices, and patient adoption strategy, she breaks down why companies need to define the problem before selling the solution. The conversation explores healthcare innovation, product launches, patient behavior, robotics, data, and the emotional reasons people change.

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