Episodes

  • Building a Legal Marketing Agency for the AI Era

    Building a Legal Marketing Agency for the AI Era
    Jun 26 2026

    What happens when AI rewrites the rules of legal marketing?

    For the very first episode of Marketing on the Record, host Keith Edwards, Good2bSocial's President & CBDO sits down with his own partner, CEO Belinda DiGiambattista. Together, they unpack what it really takes to build, grow, and lead a marketing agency built for law firms.

    Inside this episode:

    • How AI visibility and AIO strategies are shaking up SEO

    • The generational divide shaping AI adoption

    • Building culture and leading a remote team across nine states

    • Hard-won lessons from entrepreneurship

    • Good2bSocial's vision for proprietary AI agents

    Press play and join the conversation.
    Show More Show Less
    43 mins