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Marketing on the Record

Marketing on the Record

By: Good2bSocial
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Welcome to Marketing on the Record — the podcast where we get real about digital marketing for law firms and the legal industry. Hosted by Good2bSocial's Keith Edwards, this is your go-to source for honest conversations about what's actually working (and what's not) in legal marketing today. Each episode, Keith sits down with industry experts and thought leaders for candid conversations about the strategies shaping legal marketing. Whether you're struggling to navigate the brave new world of AIO and wondering where traditional SEO fits in, or looking to level up your social media, content marketing, or paid advertising strategy — we cover it all.2026
Episodes
  • Building a Legal Marketing Agency for the AI Era

    Building a Legal Marketing Agency for the AI Era
    Jun 26 2026

    What happens when AI rewrites the rules of legal marketing?

    For the very first episode of Marketing on the Record, host Keith Edwards, Good2bSocial's President & CBDO sits down with his own partner, CEO Belinda DiGiambattista. Together, they unpack what it really takes to build, grow, and lead a marketing agency built for law firms.

    Inside this episode:

    • How AI visibility and AIO strategies are shaking up SEO

    • The generational divide shaping AI adoption

    • Building culture and leading a remote team across nine states

    • Hard-won lessons from entrepreneurship

    • Good2bSocial's vision for proprietary AI agents

    Press play and join the conversation.
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    43 mins
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