In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley sit down with Dr. Kory Grahl, co-founder of Orthobar in Las Vegas, Nevada — one of the most uniquely branded and tech-forward orthodontic startups in the country.Dr. Grahl shares the story of launching Orthobar from scratch alongside partner Dr. Brady Peterson, including:

• Building a brand that actually reflects the in-office experience
• Why they never cut corners on tech (even before profitability)
• Mistakes most startups make with marketing agencies
• The underestimated challenge of GP referrals
• The mindset behind delayed profitability and long-term growth
• Using premium brackets and Wave Ortho in a fully Mac-based workflow
• How their partnership works in high-pressure moments
• Early thoughts on franchising the Orthobar model

This is a must-listen for startup docs, ambitious associates, and anyone who wants to break the mold of what private practice can look like. Orthobar isn’t just a name — it’s a culture, a brand, and a business built with intention.🦷 Learn more about Orthobar: 🌐 orthobar.com📍 Based in Las Vegas, NV — Complimentary consultations available💥 Interested in joining POP? 📅 Schedule a call: calendly.com/shaley-pop-ortho 🌐 pop-ortho.com 📞 Scott Haley: 651-301-9043 (text welcome)🎯 Need help with ortho marketing? 🌐 brainbytescreative.com 📩 caroline@brainbytescreative.com#poportho #OrthoStartup #privatepracticeortho #orthodontics #orthodontistlife #orthodonticmarketing #DrKoryGrahl #Orthobar #LasVegasOrthodontist #OrthoPartnership #DamonUltima #StartupOrthodontist #patientexperience #WaveOrtho #MacBasedPractice #PremiumBrackets #DigitalOrthodontics #orthobusiness #popcommunity #ThePOPPodcast

In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley sit down with Dr. Zachary Varble, owner of Varble Orthodontics, to explore how he transformed a dated, two-chair, paper-chart practice into a thriving, tech-forward orthodontic business.Dr. Varble shares how he scaled from 2.5 employees to a team of 20+, and how his focus on systems, patient experience, and adaptable leadership has been the key to sustainable growth.🔍 Topics covered:

• Buying a “muddy slate” practice vs. starting from scratch
• Why systems-thinking fuels scale
• The power of DentalMonitoring beyond just aligners
• Remote monitoring in a 90% braces practice
• Creating a culture of change
• Leadership lessons for private practice success
• How to use tech to elevate—not replace—the human experience

This episode is a must-listen for any orthodontist weighing acquisition vs. startup or looking to future-proof their practice with smart technology and team alignment.👨‍⚕️ Connect with Dr. Zachary Varble: 🌐 varbleorthodontics.com 📍 Serving the Greater St. Louis Area💥 Join POP & Explore Membership Perks: 📅 Schedule a call: calendly.com/shaley-pop-ortho 🌐 pop-ortho.com 📞 Scott Haley: 651-301-9043 (text welcome)🎯 Need Help with Ortho Marketing? 🌐 brainbytescreative.com 📩 caroline@brainbytescreative.com#poportho #orthodontics #privatepracticeortho #orthodonticleadership #DrZacharyVarble #VarbleOrthodontics #remotemonitoring #dentalmonitoring #OrthodonticEfficiency #SelfLigatingBraces #OrthoSystems #OrthodontistLife #OrthoStartup #practicegrowth #DSOversusPrivate

In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley dig into the real questions facing orthodontic practice owners today:Is POP a buying group or something more?What makes a "Premier Orthodontic Practice"?How do you know when your practice is truly ready to grow?What do DSOs offer—and what do they take away?Why patient experience is your best business strategyScott also breaks down how the POP community is building a smarter, more empowered alternative to the DSO/OSO model—one focused on autonomy, collaboration, and excellence. Whether you're a startup ortho or decades in, this episode has valuable insights on the business-side of private practice.💥 Join POP & Explore Membership:📅 Book a call: calendly.com/shaley-pop-ortho🌐 pop-ortho.com📞 Scott Haley: 651-301-9043 (text welcome)🎯 Need Help with Ortho Marketing?🌐 brainbytescreative.com📩 caroline@brainbytescreative.com#poportho #orthodontics #privatepracticeortho #DSOversusPrivate #orthogrowth #OrthodonticLeadership #OrthodontistLife #DentalBusinessStrategy #OrthodonticStudyClub #practiceownership #scotthaleypop #PremierOrthodonticPractices #brainbytescreative #orthodonticmarketing #popcommunity #orthopodcast