In this episode of The P.O.P. Podcast, hosts Jason Sirotin and Scott Haley sit down with Dr. Kory Grahl, co-founder of Orthobar in Las Vegas, Nevada — one of the most uniquely branded and tech-forward orthodontic startups in the country.Dr. Grahl shares the story of launching Orthobar from scratch alongside partner Dr. Brady Peterson, including:

• Building a brand that actually reflects the in-office experience
• Why they never cut corners on tech (even before profitability)
• Mistakes most startups make with marketing agencies
• The underestimated challenge of GP referrals
• The mindset behind delayed profitability and long-term growth
• Using premium brackets and Wave Ortho in a fully Mac-based workflow
• How their partnership works in high-pressure moments
• Early thoughts on franchising the Orthobar model

This is a must-listen for startup docs, ambitious associates, and anyone who wants to break the mold of what private practice can look like. Orthobar isn’t just a name — it’s a culture, a brand, and a business built with intention.🦷 Learn more about Orthobar: 🌐 orthobar.com📍 Based in Las Vegas, NV — Complimentary consultations available💥 Interested in joining POP? 📅 Schedule a call: calendly.com/shaley-pop-ortho 🌐 pop-ortho.com 📞 Scott Haley: 651-301-9043 (text welcome)🎯 Need help with ortho marketing? 🌐 brainbytescreative.com 📩 caroline@brainbytescreative.com#poportho #OrthoStartup #privatepracticeortho #orthodontics #orthodontistlife #orthodonticmarketing #DrKoryGrahl #Orthobar #LasVegasOrthodontist #OrthoPartnership #DamonUltima #StartupOrthodontist #patientexperience #WaveOrtho #MacBasedPractice #PremiumBrackets #DigitalOrthodontics #orthobusiness #popcommunity #ThePOPPodcast