• Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

  • By: Bianca Smith
  • Podcast

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals cover art

Simplified Marketing | Simplified Marketing Strategies for Financial Professionals

By: Bianca Smith
  • Summary

  • Are you a financial professional struggling with your marketing? Do you want to find ways to simplify your marketing? Ready to learn how to integrate marketing into your everyday life? In this podcast, I’m keeping it real about the ups and downs of this entrepreneurial rollercoaster while giving you marketing strategies, ways to humanize your brand content through storytelling, and work-life integration tips that will help you on your entrepreneurial journey. I’m Bianca Smith, the founder of Simplified Marketing Services, a financial marketing agency helping financial professionals (Accountants, CPAs, CFOs, Bookkeepers, etc.) humanize their brand content through storytelling using social media and email marketing. Tune in every week, and let’s get started on simplifying your marketing.
    Copyright 2024 All rights reserved.
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Episodes
  • 5. 3 Ways to Simplify Your Social Media Content: PBS Method - Part 2
    Jun 5 2024

    As a business owner, simplifying content creation is crucial for marketing and maintaining an effective social media presence without feeling overwhelmed. It's the key to streamlining your processes and reducing the time and effort spent producing and managing content. This allows you to focus on core activities like strategy development and customer engagement while ensuring a consistent flow of high-quality content without burnout. A simplified approach to content creation leads to better resource management, increased productivity, and more impactful marketing efforts.

    In this episode, I discuss how you can simplify content creation through batching and scheduling, which are part of the PBS (Planning, Batching, and Scheduling) method, can simplify content creation. Listen and learn how these techniques can help you manage your content more effectively, reduce stress, and free up time for other critical business activities.

    In this episode, I chat about:

    • Picking a marketing day for content creation
    • How to plan your content creation week by week
    • Creating templates to streamline your graphics creation process
    • Why you need to stop using template shops
    • How to choose a scheduler that works best for your business

    Resources:

    Grab your FREE Content Hub:

    https://simplifiedmarketingservices.com/the-simplified-content-hub/

    Let’s Connect:

    Website: https://simplifiedmarketingservices.com/

    LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices

    Instagram: http://www.instagram.com/simplifiedmarketingservices

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    9 mins
  • 4. 3 Ways to Simplify Your Social Media Content: PBS Method - Part 1
    May 29 2024

    As a business owner, creating marketing content, particularly for social media, can be very demanding. You have to think about the ideas, create the graphics, write a copy, do the hashtag research, and schedule your posts. When marketing isn't your thing, these tasks can quickly become overwhelming, leading to burnout. Content creation demands time, creativity, and strategic planning, making it a challenge for those juggling multiple aspects of their business. However, the good news is that creating a steady flow of high-quality marketing content without burnout is possible. With a clear strategy, you can effectively create content that promotes your business on social media.

    In this episode, I discuss how to plan social media content using my PBS (Planning, Batching, and Scheduling) method. Let’s explore how this structured approach can simplify and streamline the often-overwhelming content creation process by breaking it down into 5 pillars that can help you build and maintain a consistent and engaging online presence.

    In this episode, I chat about:

    • How to simplify marketing when it comes to content
    • How to use the PBS method to organize and streamline your content
    • Tips to make your content planning and creation fun
    • How to tailor your content for your clientele
    • How to choose your topics, write a copy, and create graphics
    • 4 actionable steps for planning your social media content

    Resources:

    Grab your FREE Content Hub:

    https://simplifiedmarketingservices.com/the-simplified-content-hub/

    Let’s Connect:

    Website: https://simplifiedmarketingservices.com/

    LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices

    Instagram: http://www.instagram.com/simplifiedmarketingservices

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    16 mins
  • 3. Humanize Your Brand Content Through Personal Stories
    May 22 2024

    The human side of your brand is very critical and it's about infusing authenticity, empathy, and human connection into your brand's identity and interactions. In a marketplace increasingly driven by technology and automation, consumers crave genuine and relatable experiences. By humanizing your brand, you build trust and loyalty, as customers feel understood and valued. Humanizing your brand opens a door for transparent communication, personalized service, and a consistent demonstration of your brand's values and personality.

    In this episode, I discuss strategies for humanizing your brand, being authentic, and increasing your traction. Listen and learn how to leverage storytelling in your messaging to build genuine connections with your audience.

    In this episode, I chat about:

    • What it means to humanize your brand.
    • How to create authentic content that aligns with your brand mission and values
    • Three strategies to humanize your brand with the power of personal stories
    • How to share your journey and help your audience connect with real experiences
    • How to add a human touch to your brand using clients' success stories
    • How to humanize your brand through lessons learned
    • Humanize your brand carousel: https://www.instagram.com/p/C7CDB4_L5mC/?img_index=1

    Let’s Connect:

    Website: https://simplifiedmarketingservices.com/

    LinkedIn: http://www.linkedin.com/in/simplifiedmarketingservices

    Instagram: http://www.instagram.com/simplifiedmarketingservices

    Show More Show Less
    9 mins

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