After allllll of my recent rebrand content, I’m finally sitting down with my brand designer, Kristina of Gem Creative Co. to give you the *true* BTS tea. We talk about the rebrand reveal that had me on the floor—the details, the strategy, the behind-the-scenes magic that went into building a brand that’s already earning endless compliments and conversions.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

You will never regret the time, intention, and effort you put into making your brand MEANINGFUL.

SKIM THE SCRIPT

• Why every single detail in my rebrand has purpose (nothing was random)
• How Kristina made those sticker-style graphics look like you could hold them in your hands
• The power of client surveys and why asking people to talk about you isn't actually that scary
• What it's like working with another detail-oriented person (spoiler: it's smooth when you trust each other)
• Why I knew I had to design my own website (and why that was the right call)
• The difference between decoration and intentional design that actually means something
• How flexible branding lets you show up in different ways without losing your identity
• Why good copywriters aren't mind readers—we just know how to ask the right questions
• The secret to getting inspired by a client's existing creative work and voice
• How collaboration and honest feedback make the creative process better, not harder
• What makes a brand guide actually useful (hint: it's not just fonts and colors)
• Why DIY branding can be empowering when you have the right tools and support
• The benefit of working with a designer and copywriter who already know how to work together

WHERE TO FIND KRISTINA

• Kristina’s Website
• @gemcreativeco on Instagram
• Join BrandEd, Kristina’s DIY brand program & course

MENTIONED IN THIS EPISODE

Read the entire rebrand blog post here!

MORE FROM HELLO & CO

• Stalk the entire episode lineup of I Don’t Know Who Needs To Hear This
• Visit my website at hellococreative.com
• Follow @idkwhoneedsthispod on Instagram
• Find me on Instagram
• Follow me on Threads (you’re welcome in advance)

So this is basically my most requested episode ever, and I've been putting it off for years because I was actually trying to distance myself from my old career on purpose. But you asked for it, so here we are: the full story of how I went from being a registered dietitian working in eating disorder care to becoming a website copywriter who helps service providers sound like actual humans online!

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

With the right messaging and enough time, you absolutely can successfully transition careers, pivot to new offers, or basically do whatever you want in business — even if it's a seemingly unrelated field.

SKIM THE SCRIPT

– How I went from dietitian to copywriter

– Why I spent five years ignoring ALL the signs that I wanted to do something else

– How websites became my actual hobby while I was supposed to be seeing clients

– My first advice: develop a "why not" mentality and get messy with experimentation

– How I went from $900 websites to being booked out months in advance

– Why I niched down to health and wellness providers first — then un-niched on purpose

– Advice #2: cultivate a regular practice of working on your business, not just in it

– Why I secretly stopped being a website designer for four months before I told anyone

– How to give context when you're making a pivot (and why you don't have to build in public if you don't want to)

LINKS

– Check out my portfolio

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram\

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Jocelyn, from Scale Your Resonance, and I have been doing that thing where you orbit the same people on the internet forever. But we're finally here, and we're posing a simple question for you:

What if you don't actually NEED more visibility?

Because tons of people think they need 10K more followers when what they actually need is to convert better with the people who are already watching. If you've been spending loads of time and energy trying to go viral, we think that's distracting you from the whole point of your business — making sales!

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

All of the visibility and the likes and the followers and the "OMG your content is just so good and relatable" — none of that matters if your stuff isn't also converting those people into your actual paying clients.

SKIM THE SCRIPT

– Why you probably don't need as much visibility as you think you do

– What happens when you have 350K followers but aren't converting

– The difference between extra credit content and authority content

– Creating content with legs instead of just chasing the algorithm

– Your hook matters more than any viral formula

– Knowing what people expect from each platform is key

WHERE TO FIND JOCELYN

– Follow Jocelyn on Instagram, Threads, and Tiktok

– Jocelyn's website

– Check out her courses Case Study Sprint and Best Seller

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

So I redid my website, and I'm sharing the entire process with you: the fun parts (design, colors, vibes), the boring but necessary parts (SEO, image files, redirects), and all the weird in-between stuff that nobody tells you about but will 100% make or break your website project. Whether you've been putting off your website redesign or you're just nosy and want to know how a website copywriter does her own site, you're gonna want to tune in!

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

Your website is your moment, so if you don't make it a priority and make sure it has everything it needs to have, you might miss your moment.

SKIM THE SCRIPT

– Why your website should be the central hub of your entire marketing strategy

– The first step I took: auditing my current website using Google Analytics, Search Console, and SEO tools

– Using past client surveys to pull out phrases and messaging that resonate

– The boring shit that makes a massive impact

– Copy before design vs. copy AND design working together

– Your pre-launch checklist

– Why I took my website live a WEEK before I announced it

– The coming soon page mistake that will absolutely tank your SEO

LINKS

– Grab my freebies The Core Four and Copy Cache!

– Follow Kristina (my brand designer) @gemcreativeco

– SEO Tools: Google Search Console and Google Analytics

– Check out my group program Camp Cornerstone

– Get your first month of Showit for free with code HELLOCO

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

I finally did it... I rebranded! And not like the "I'm gonna tweak my fonts for the third time this year" rebrand I've done before. I mean a real, hired-it-out, this-is-actually-different rebrand.

In this first-ever solo episode, I go into why I absolutely needed to rebrand, why I hired it out (even though I used to do brand design), how I picked my designer, and what the entire process looked like from start to finish.

So if you've been thinking of rebranding and are feeling curious about what the process is like, you're gonna want to listen!

I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT

I have a new brand and a new website, and I have 4,000 things to say about all of it.

SKIM THE SCRIPT

– Why I rebranded multiple times in the first few years of business

– The difference between wanting to rebrand and actually needing to rebrand

– Signs it's time: when consistency becomes impossible, and marketing feels like wearing someone else's shoes

– How I chose my brand designer (and why I specifically wanted someone who'd never met me)

– The realistic timeline for a rebrand

– What happens during the brand design process

– Why taking time to reflect before starting made all the difference

– What my new brand actually looks like and why it finally feels like me

LINKS

– Follow Kristina (my brand designer) @gemcreativeco

– Read the rebrand BTS on the blog

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Sara and I have been internet friends for what feels like forever. She's one of my emotional support Threads girlies and also happens to be an SEO expert who's seen all the website platform drama. So naturally, we had to sit down and talk about the question that won't die on Threads: "Which website platform should I choose for SEO?"

We're getting into what truly matters when it comes to your website platform, why you can't just hire someone for "basic SEO setup" and call it a day, and how to make sure your shiny new website doesn't tank your Google rankings.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

If you're hiring out your SEO without asking any questions, you're going to have a bad time.

SKIM THE SCRIPT

– Why there's no "perfect" website platform for SEO

– Why you need to understand your website platform — not just hire someone who uses it

– The WordPress myth that needs to die

– What "basic SEO setup" usually means

– The specific questions you need to ask before hiring a web designer

– Why your existing rankings are at serious risk during a website redesign

– The heading situation on Showit that makes Sara want to scream

– When SEO actually isn't worth your time and money

WHERE TO FIND SARA

– Follow Sara on Instagram

– Follow Sara on Threads

– Sara's website

– Check out her course Rank for Revenue

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

If there's one topic that causes immediate panic and confusion in the small business world, it's SEO, but Julie is here to make it simple.

She's a website designer and SEO expert who sees SEO as simply learning how to be a good matchmaker between your content and the people who need to find it.

We're talking about why SEO feels so intimidating, the basic tools you need to get started, and why you should probably be flipping your content creation strategy.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

SEO is just not as hard as all the tech bros on the internet are making it seem.

SKIM THE SCRIPT

– Where to start with SEO if you're brand new

– The difference between Google Search Console, Google Analytics, and Google Business Profile

– How to set up the tools you need

– Why SEO gives you another way for people to find you that doesn't require babysitting social media every day

– Passive scrolling vs. active searching (and why that matters for your business)

– How SEO makes social media fun again by taking the pressure off constant posting

– Julie's content strategy: create long-form first, repurpose to five places, show up less

– Why you're probably wasting time on six-second reels when you could be writing blog posts

WHERE TO FIND JULIE

– Follow Julie on Instagram

– Follow Julie on Threads

– Julie's website

– Check out her Pinterest course

– Grab her freebie, SEO Monitoring Tools Guide

BONUS RESOURCE

— Blog Post: The 10-Minute Showit Sitemap Trick For Boosting SEO

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!

Priscilla and I have basically the same origin story — we're both therapist/dietitian-turned-copywriters who used to work in eating disorder recovery and now help people say the damn thing online. (Isn't the universe a strange place???)

In this episode, we're talking about pivoting without burning your whole life down, what it's like to slowly let go of one identity while building another, and why sometimes the smallest shifts matter way more than the dramatic ones.

I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT

Sometimes it is so much better to opt for softer, gentler, and smaller changes in your business than trying to conduct a huge, giant pivot of everything all at once.

SKIM THE SCRIPT

– Why Priscilla went from helping people untangle their feelings to helping them untangle their message

– The tension between "I'm a therapist" and "I'm a copywriter" (and why both can be true)

– Why burning it all down isn't always the move... even when you really want to

– The guilt of "wasting" years of school and training on something you no longer want to do

– Why incremental change is actually harder than just ripping the band-aid off

– The difference between "this isn't right for me" and "I just don't want to deal with my inbox today"

– How to make space for the next version of yourself while respecting who you used to be

– Why a pivot can be as small as a new boundary, a tone shift, or dropping one offer

– The permission to evolve without rebranding your whole existence

WHERE TO FIND PRISCILLA

– Follow Priscilla on Instagram

– Subscribe to Priscilla's Substack

– Subscribe to her newsletter

– Priscilla's website

MORE FROM HELLO & CO

— Visit my website at hellococreative.com

— Follow @idkwhoneedsthispod on Instagram

— Find me on Instagram

— Follow me on Threads (you’re welcome in advance)

— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)

— Have a request or idea for a future episode? Let me know here!