• How to Create the Kind of Content That People Actually Read w/ Justin Champion

  • Mar 19 2019
  • Length: 27 mins
  • Podcast

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How to Create the Kind of Content That People Actually Read w/ Justin Champion

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  • Summary

  • Justin Champion is a champ when it comes to content marketing and inbound strategy. As an Inbound professor at HubSpot, adjunct professor at the University of Florida and author of Inbound Content, he’s got all the knowledge we need to elevate our content game.  

    Because the last thing the world needs is more mediocre content. There’s so many people looking for content and there’s so much content already out there--but are they finding what they need?

    Creating content alone shouldn’t be your goal. In fact, Justin has shared case studies that have shown that more content can actually be harmful to you if it’s poor. How? Because having a lot of content on your website that doesn’t provide value makes you lose authority in the space.

    So how do you create a content strategy plan that cuts through the noise and gets your stuff found and noticed? Tune in to hear Justin’s three tips.
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