When was the last time you really thought about your website?

For a lot of businesses, a website is that thing that they don't really think about until it’s time to make an update or update a plugin.

But a good website is not only a good idea, it’s crucial to the success of your business. Especially in 2019.

But what makes a good website?

If you want to close a new customer, you first have to build a relationship with them. We all know that, right? But what if you could build that relationship by creating valuable content with that potential customer?

That’s the magic behind content-based networking. And James Carbury, Founder of Sweetfish Media and co-host of the B2B Growth podcast, is one leader doing this really well.

After a few years of working for an entrepreneur, James knew he eventually wanted to start his own company. So in 2015, he launched SweetFish Media where they produce podcasts for 75 really innovative B2B companies. He quickly learned how pivotal relationships are with people he could ultimately do business with.

On today’s episode, James dissects a five-step method to help you start using content-based networking to catapult your business forward.

Everybody loves the Mom & Pop business.

The company that’s been in business for decades, being handed down from generation to generation.

But how do they do it? How do those small companies stay in business year after year, maintaining their edge among the big guys? What are the unique challenges and successes facing these organizations?

Craig Bethel, Wealth Strategist & Managing Director at US Trust, was a guest on the Industrial Executive Podcast, talking about the biggest issues facing family-owned businesses, and what those same companies are doing to be successful.