African football is rising—and the business behind it may define FIFA World Cup 2026. This episode features Adam Kuspiel, Co-Founder and Senior Producer of the Africa Business of Sport Podcast, breaking down African fan travel, football economics, infrastructure growth, and global market opportunities. From host cities to entrepreneurs, this conversation reveals why Africa’s sports business impact matters now more than ever for FIFA 2026.

🕒 TIMESTAMPS

00:00 — Welcome to Host City Hustle & intro to African sports business

03:10 — Nigeria, Ghana & the impact of World Cup qualification

06:25 — How African fan bases travel globally for football

09:05 — Egypt, Senegal & Morocco: teams to watch for 2026

12:30 — Small nations, big opportunity: Africa’s expanded World Cup slots

15:10 — How entrepreneurs can monetize African fan engagement

17:45 — Merch, food, fashion & cultural marketing strategies

20:55 — Hospitality, bars & global watch-party economies

24:15 — Infrastructure, funding & political influence in African football

32:10 — Why FIFA 2026 is a massive moment for Africa & global business

🔗 FOLLOW & CONTACT

https://www.linkedin.com/in/edemspio

https://anchor.fm/africo-media-network

Host City Hustle: https://hostcityhustle.com

IG: @hostcityhustle https://www.instagram.com/hostcityhustle/

Business planner: https://hostcityhustle.com/ai-planner

Who referred you? https://www.honeybook.com/widget/plan_to_podcast_278832/cf_id/691bfd475fffb60035917a7a

Aharon Goins — https://www.linkedin.com/in/aharon-goins/

DaniMarie Perkins — https://www.linkedin.com/in/itisidanimarie/

SPONSORS

Prosperity Abundance — https://prosperity-abundance.com

Black Box — https://intro.blackboxfranchising.com/danielleperkins

African sports business | FIFA 2026 Africa | football fan economy

Major global events create massive opportunity—but only for businesses that are ready. In this episode, Wes Towers breaks down how construction brands can use SEO, websites, and clear messaging to capture demand ahead of FIFA 2026. If your city is preparing for the World Cup, this conversation shows how to turn digital visibility into real revenue.

Follow Our Guest Wes Towers:

uplift360.com.au

LinkedIn personal

linkedin.com/in/westowers

Host City Hustle: https://hostcityhustle.com

IG: @hostcityhustle https://www.instagram.com/hostcityhustle/

Business planner: https://hostcityhustle.com/ai-planner

Who referred you? https://www.honeybook.com/widget/plan_to_podcast_278832/cf_id/691bfd475fffb60035917a7a

🕒 TIMESTAMPS

00:00 — Why small business dreams struggle to scale

02:15 — Wes Towers’ Olympic-era start in marketing

04:40 — Website health checks before major events

07:05 — Construction marketing mistakes that cost leads

09:30 — World Cup infrastructure waves and subcontractor opportunity

11:57 — Why SEO must start months before FIFA 2026

13:14 — How AI is reshaping SEO and search behavior

16:34 — Website security risks during global events

18:49 — Why expertise still matters in an AI-driven world

23:59 — Building trust online to win World Cup demand

🔗 FOLLOW & CONTACT

Host City Hustle: https://hostcityhustle.com

IG: @hostcityhustle

Custom GPT: https://hostcityhustle.com/ai-planner

Referral: https://www.honeybook.com/widget/plan...

Hosts:

Aharon Goins — https://www.linkedin.com/in/aharon-goins/

DaniMarie Perkins — https://www.linkedin.com/in/itisidanimarie/

Sponsors:

Prosperity Abundance — prosperity-abundance.com

Black Box — intro.blackboxfranchising.com/danielleperkins

🔑 SEO KEYWORDS

construction SEO | FIFA 2026 business | construction marketing

Faith, focus, and purpose collide in this powerful global conversation. Sam, a UK-born entrepreneur living in Malaysia, breaks down his LIGHT Framework and how spiritual alignment, integrity, and service can drive sustainable business growth. As FIFA 2026 approaches, Host City Hustle explores how small businesses can create lasting impact beyond the World Cup—locally and globally.

Host City Hustle: https://hostcityhustle.com

IG: @hostcityhustle https://www.instagram.com/hostcityhustle/

Business planner: https://hostcityhustle.com/ai-planner

Who referred you?

https://www.honeybook.com/widget/plan_to_podcast_278832/cf_id/691bfd475fffb60035917a7a

Our Guest:

Sam of Kingdom Impact Lab https://kingdomimpactlab.com/

🕒 TIMESTAMPS

00:00 — From small business dream to scalable legacy

03:10 — Why money can’t be your north star

05:22 — Sam’s journey from atheism to faith

08:05 — Biblical wisdom applied to modern business

10:32 — Daily discipline, focus, and intentional leadership

11:46 — Small businesses and the FIFA World Cup experience

13:35 — Applying the LIGHT Framework day-to-day

16:04 — Integrity, gratitude, and transformational service

20:22 — Living overseas and building global leverage

26:23 — Using FIFA 2026 as a long-term business entry point

🔗 FOLLOW & CONTACT

Host City Hustle: https://hostcityhustle.com

IG: @hostcityhustle

Custom GPT: https://hostcityhustle.com/ai-planner

Referral:https://www.honeybook.com/widget/plan_to_podcast_278832/cf_id/691bfd475fffb60035917a7a

HOSTS

Aharon Goins — https://www.linkedin.com/in/aharon-goins/

DaniMarie Perkins — https://www.linkedin.com/in/itisidanimarie/

SPONSORS

Prosperity Abundance — https://prosperity-abundance.com

Black Box — https://intro.blackboxfranchising.com/danielleperkins

#faithdrivenbusiness #FIFA2026 small business #purposebasedentrepreneurship