Inside Africa’s Sports Business Boom Before the 2026 World Cup
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About this listen
African football is rising—and the business behind it may define FIFA World Cup 2026. This episode features Adam Kuspiel, Co-Founder and Senior Producer of the Africa Business of Sport Podcast, breaking down African fan travel, football economics, infrastructure growth, and global market opportunities. From host cities to entrepreneurs, this conversation reveals why Africa’s sports business impact matters now more than ever for FIFA 2026.
🕒 TIMESTAMPS
00:00 — Welcome to Host City Hustle & intro to African sports business
03:10 — Nigeria, Ghana & the impact of World Cup qualification
06:25 — How African fan bases travel globally for football
09:05 — Egypt, Senegal & Morocco: teams to watch for 2026
12:30 — Small nations, big opportunity: Africa’s expanded World Cup slots
15:10 — How entrepreneurs can monetize African fan engagement
17:45 — Merch, food, fashion & cultural marketing strategies
20:55 — Hospitality, bars & global watch-party economies
24:15 — Infrastructure, funding & political influence in African football
32:10 — Why FIFA 2026 is a massive moment for Africa & global business
🔗 FOLLOW & CONTACT
https://www.linkedin.com/in/edemspio
https://anchor.fm/africo-media-network
Host City Hustle: https://hostcityhustle.com
IG: @hostcityhustle https://www.instagram.com/hostcityhustle/
Business planner: https://hostcityhustle.com/ai-planner
Who referred you? https://www.honeybook.com/widget/plan_to_podcast_278832/cf_id/691bfd475fffb60035917a7a
Aharon Goins — https://www.linkedin.com/in/aharon-goins/
DaniMarie Perkins — https://www.linkedin.com/in/itisidanimarie/
SPONSORS
Prosperity Abundance — https://prosperity-abundance.com
Black Box — https://intro.blackboxfranchising.com/danielleperkins
African sports business | FIFA 2026 Africa | football fan economy