Inside Africa’s Sports Business Boom Before the 2026 World Cup cover art

Inside Africa’s Sports Business Boom Before the 2026 World Cup

Inside Africa’s Sports Business Boom Before the 2026 World Cup

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African football is rising—and the business behind it may define FIFA World Cup 2026. This episode features Adam Kuspiel, Co-Founder and Senior Producer of the Africa Business of Sport Podcast, breaking down African fan travel, football economics, infrastructure growth, and global market opportunities. From host cities to entrepreneurs, this conversation reveals why Africa’s sports business impact matters now more than ever for FIFA 2026.


🕒 TIMESTAMPS

00:00 — Welcome to Host City Hustle & intro to African sports business

03:10 — Nigeria, Ghana & the impact of World Cup qualification

06:25 — How African fan bases travel globally for football

09:05 — Egypt, Senegal & Morocco: teams to watch for 2026

12:30 — Small nations, big opportunity: Africa’s expanded World Cup slots

15:10 — How entrepreneurs can monetize African fan engagement

17:45 — Merch, food, fashion & cultural marketing strategies

20:55 — Hospitality, bars & global watch-party economies

24:15 — Infrastructure, funding & political influence in African football

32:10 — Why FIFA 2026 is a massive moment for Africa & global business

🔗 FOLLOW & CONTACT

https://www.linkedin.com/in/edemspio

https://anchor.fm/africo-media-network

Host City Hustle: https://hostcityhustle.com

IG: @hostcityhustle https://www.instagram.com/hostcityhustle/

Business planner: https://hostcityhustle.com/ai-planner

Who referred you? https://www.honeybook.com/widget/plan_to_podcast_278832/cf_id/691bfd475fffb60035917a7a

Aharon Goins — https://www.linkedin.com/in/aharon-goins/

DaniMarie Perkins — https://www.linkedin.com/in/itisidanimarie/

SPONSORS

Prosperity Abundance — https://prosperity-abundance.com

Black Box — https://intro.blackboxfranchising.com/danielleperkins

African sports business | FIFA 2026 Africa | football fan economy

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