In 2026, small business owners have access to more data than ever—but not all metrics deserve your attention.

In this episode of Her Faith at Work, Jan breaks down the KPIs that actually matter for service providers and coaches, especially if you’re growing a business with a podcast or blog. You’ll learn which metrics drive real growth, which ones are simply vanity metrics, and how to steward your business numbers without letting them steal your peace.

This conversation goes beyond dashboards and analytics, starting with alignment—asking the Lord whether the work you’re building honors Him—then moving into the practical KPIs you should review weekly, monthly, and quarterly.

If you’ve ever felt overwhelmed by analytics, unsure what numbers truly matter, or caught yourself tying your worth to your stats, this episode will bring clarity, focus, and freedom.

1. What KPIs actually mean—and how to tell the difference between useful data and noise
2. The most important KPIs for service providers and coaches in 2026
3. Which podcast and blog metrics predict growth (and which don’t)
4. Why email list growth matters more than followers or downloads
5. Common vanity metrics to stop obsessing over
6. A simple KPI review rhythm you can actually stick to
7. How Jan tracks her KPIs monthly using Enji
8. Why alignment with God should always come before analytics

1. KPIs are tools—not a measure of your worth
2. If a metric doesn’t change your decisions, it’s not a true KPI
3. Conversion and retention matter more than visibility
4. Owned platforms (like your email list) are critical for sustainable growth
5. Clarity reduces anxiety—fragmented data creates overwhelm
6. Strategy and obedience are meant to work together

1. Track your KPIs in one place:
2. Jan uses Enji to monitor leads, conversions, and content performance without juggling multiple dashboards.
3. 👉 Start a free trial at jantouchberry.com/marketing

Take these into prayer this week:

1. Am I tracking numbers that lead to wise decisions—or just emotional reactions?
2. Which three KPIs actually matter most in my business right now?
3. Where might God be inviting me to shift from striving to...

This episode marks the beginning of something new. Jan shares a personal moment of conviction and clarity—an invitation from the Lord to return this podcast to its faith-first foundation. Instead of starting the week with strategies and to-do lists, these short Monday episodes are designed to reset your heart, your focus, and your leadership by meeting with God first.

Drawing from Exodus 33:7–11, Jan reflects on the Tent of Meeting—a place where Moses met with the Lord face to face, as one speaks to a friend. The reminder is simple but confronting: too often, we watch from a distance or seek human guidance before seeking God’s direction ourselves.

This episode is an encouragement to stop outsourcing spiritual discernment and to step into intentional, personal time with the Lord—especially as a business owner navigating decisions, clarity, and direction.

Jan closes by praying over you, your business, and the work of your hands as you commit it to God first.

Key Takeaways

1. Why this podcast is shifting to short, faith-forward Monday devotionals
2. The danger of watching others “meet with God” instead of going yourself
3. What the Tent of Meeting teaches us about leadership, intimacy, and clarity
4. Why seeking God first matters before hiring coaches or making big decisions
5. How stillness and proximity create space to hear God clearly
6. A prayer over your week, your business, and your obedience

Scripture Referenced

1. Exodus 33:7–11

Closing Encouragement

Before you open your calendar…

Before you make a decision…

Before you pay someone else to help you get clarity…

Go meet with the Lord.

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What if sales didn’t have to feel pushy, manipulative, or uncomfortable? In this episode of Her Faith at Work, Jan sits down with business relationship strategist Lindsay Fletcher to unpack why sales is actually an act of service—and how Christian women entrepreneurs can build meaningful business relationships rooted in trust, psychology, and stewardship.

If you’ve ever struggled with networking, selling your offers, or knowing whether your marketing efforts are actually working, this conversation will shift your perspective and give you practical tools you can apply immediately—without compromising your faith or your integrity.

1. Why sales is not manipulation—but service
2. How understanding buyer psychology can completely change the way you sell
3. The three things Lindsay wishes she knew before starting multiple businesses
4. Why having a clear, God-led vision is essential for sustainable business growth
5. How to identify who your real buyer is (and why talking to the wrong person kills conversions)
6. What to do when a client says, “I need to talk to my husband / partner first”
7. The four main buying styles and how to sell ethically to each one
8. Why ROI is a stewardship issue, not just a numbers game
9. How to evaluate whether your marketing is actually producing fruit—or just noise

If you have a solution to someone’s problem and you don’t tell them about it, you’re not being humble—you’re withholding help. Sales done right is generosity, not pressure.

Without a clear, prayed-through vision, you’ll chase every shiny object and wonder why nothing sticks. Write it down. Revisit it. Ask God often, “Is this still aligned?”

Sometimes the person who loves your offer isn’t the one making the decision. Knowing who actually signs the check changes everything about your messaging and sales conversations.

Your time, money, marketing, and energy are all resources God has entrusted to you. Tracking what’s working—and what’s not—isn’t unspiritual. It’s wise.

1. How to Grow Your Small Business – Lindsay Fletcher’s podcast (highly recommended if you sell high-ticket offers or lead through relationships)
2. Lindsay's episode on Buyer Styles is here.