In 2026, small business owners have access to more data than ever—but not all metrics deserve your attention.

In this episode of Her Faith at Work, Jan breaks down the KPIs that actually matter for service providers and coaches, especially if you’re growing a business with a podcast or blog. You’ll learn which metrics drive real growth, which ones are simply vanity metrics, and how to steward your business numbers without letting them steal your peace.

This conversation goes beyond dashboards and analytics, starting with alignment—asking the Lord whether the work you’re building honors Him—then moving into the practical KPIs you should review weekly, monthly, and quarterly.

If you’ve ever felt overwhelmed by analytics, unsure what numbers truly matter, or caught yourself tying your worth to your stats, this episode will bring clarity, focus, and freedom.

1. What KPIs actually mean—and how to tell the difference between useful data and noise
2. The most important KPIs for service providers and coaches in 2026
3. Which podcast and blog metrics predict growth (and which don’t)
4. Why email list growth matters more than followers or downloads
5. Common vanity metrics to stop obsessing over
6. A simple KPI review rhythm you can actually stick to
7. How Jan tracks her KPIs monthly using Enji
8. Why alignment with God should always come before analytics

1. KPIs are tools—not a measure of your worth
2. If a metric doesn’t change your decisions, it’s not a true KPI
3. Conversion and retention matter more than visibility
4. Owned platforms (like your email list) are critical for sustainable growth
5. Clarity reduces anxiety—fragmented data creates overwhelm
6. Strategy and obedience are meant to work together

1. Track your KPIs in one place:
2. Jan uses Enji to monitor leads, conversions, and content performance without juggling multiple dashboards.
3. 👉 Start a free trial at jantouchberry.com/marketing

Take these into prayer this week:

1. Am I tracking numbers that lead to wise decisions—or just emotional reactions?
2. Which three KPIs actually matter most in my business right now?
3. Where might God be inviting me to shift from striving to...