It’s time to stop letting the fear of being 'salesy' sabotage your bank account. If your offers are ~chef’s kiss~ but you struggle to promote them as often as you should, this conversation is a permission slip and kick in the butt to start selling with confidence.

In this episode, I’m joined by Sara Joelle, a Copywriter and Marketing Mentor who helps people connect with their ideal clients, increase their revenue, and gain the confidence they need to lead their brand to their next success story.

We explore:

• Why we feel like we’re annoying when we sell, and the specific reframe to keep on a post-it note by your desk so you can dissolve that belief for good.
• Why you need to speak about your offer WAY more than feels comfortable, and how to do it without being repetitive.
• A practical framework for selling brand-new offers without testimonials (or transformative services where the results don't feel completely tangible).
• The 3-year-old blog post that’s earned Sara over $30,000 in revenue, and how you can repurpose existing content to sell more without posting more.
• How to write copy that feels like a natural extension of your personality rather than an overly-professional avatar that zaps your energy (and your magnetism).

Connect with Sara:

→ ⁠⁠Site Series Sprint (Sara’s copywriting course that will turn your website into a sales-generating machine you actually love looking at!)

→ ⁠⁠@btlcopy on IG

→ ⁠⁠@btlcopy on Threads

→ ⁠⁠@bysarajoelle on TikTok

→ Point of the Story Podcast

→ ⁠⁠Visit the BTL copy website

Connect with Keolani:

→ @keolaniyoung on TikTok

→ @keolaniyoung on IG

→ Book a 1:1 Human Design Reading

→ ⁠⁠Visit Keolani’s ⁠⁠website⁠

If you enjoyed this episode of Great Measure, don’t forget to rate, review, and share this episode with a friend! Your support is SO appreciated and helps this podcast grow.

Most marketing advice tells you to optimize for immediate results: the big launches and major viral moments — but what if focusing on short-term wins is what’s draining your creative energy?

In this episode, I’m joined by Chelsea Riffe, a 6/2 Reflector, Cultural Philosopher, and host of the top 1% podcast In My Non-Expert Opinion, who helps people excavate their unique school of thought so they can become known for the way they think, not just what they do.

We explore how to move from simply sharing information to building an intellectual legacy that generates meaningful visibility, opportunities, and impact. By the end of this episode, you’ll understand how to cultivate a body of work that feels like art but works like a movement.

This conversation covers:

• The "Sagrada Familia" Concept: Why you should build a business for a timeline you may not live to see finished (and how that relieves the pressure of today)
• Imagination Stamina: How to "micro-dose" your future self so you don't get overwhelmed by your own potential
• Transcending the Algorithm: Lessons from the Heated Rivalry phenomenon — how quality world-building and a distinct viewpoint outperform standard marketing tactics.
• The Dinner Party Approach to Social Media: Shifting from general broadcasting to intimate, high-level discourse.
• The Dark Forest Philosophy: Why the safest place to develop your most original ideas is away from the public eye

Connect with Chelsea:

→ ⁠⁠Explore SUPERNOVA: The room to develop your school of thought through philosophical conversation, synthesis and making meaning of everything that interests you (doors close Feb 4!)

→ @chelseariffe on IG

→ @chelseariffe on Threads

→ Notes from the New World Podcast

→ ⁠⁠Visit Chelsea's website

Connect with Keolani:

→ @keolaniyoung on TikTok

→ @keolaniyoung on IG

→ Book a Human Design Reading

→ ⁠⁠Visit Keolani’s ⁠⁠website⁠

If you enjoyed this episode of Great Measure, don’t forget to rate, review, and share this episode with a friend! Your support is SO appreciated and helps this podcast grow.

In this back-to-basics episode, I’m breaking down the Human Design Types through the lens of business. We’re moving beyond personality labels and looking at the mechanics of your aura: the electromagnetic field that determines how you’re designed to interact with the world, attract opportunities, and create success.

Whether you're new to Human Design or a seasoned experimenter, this episode will help you identify where you might be operating against your natural design and how to pivot back into alignment.

Read the blog version of this podcast here.

This episode covers:

• Aura Mechanics: The impression you make on others without even saying a word
• Manifestors: The gift of initiation (and why "informing" has nothing to do with asking for permission)
• Generators & Mani Gens: The magnetic power of the open aura (and why so many Gens/MGs struggle to attract the right opportunities)
• Projectors: What the invitation really means (and why and when you don't need one at all)
• Reflectors: Why the make often make the best travel buddies (and what “waiting a lunar cycle” is really about)
• Type Dynamics: How we’re designed to work together (and why understanding Variable is so important for Projectors and Reflectors)

Chapters:

• 00:00 Why I Rarely Talk About Strategy & Authority
• 02:15 Auric Signatures: The Mechanics Explained
• 04:30 Manifestors: The Innovators & The Closed Aura
• 07:45 Generators: The Builders & The Enveloping Aura
• 11:20 Manifesting Generators: The Express Builders & Skipping Steps
• 15:10 Projectors: The Guides & The Penetrating Aura
• 19:40 Reflectors: The Evaluators & The Teflon Aura
• 23:00 Aligning Strategy with Mechanics for Less Resistance

Connect with Keolani:

→ Book a 1:1 Human Design Reading

→ ⁠⁠@keolaniyoung on TikTok

→ ⁠⁠@keolaniyoung on ⁠⁠Instagram⁠⁠⁠⁠

→ All the links

In this episode, I’m joined by Danik Bernier, a certified EMDR therapist turned nervous system coach and 5/2 Splenic Projector. As we approach the end of the year, many of us feel the pressure to hit milestones or set massive goals for 2026, which can inadvertently trigger our body’s survival mode. Danik and I discuss how to navigate this expansion without falling into our "not-self" patterns or shutting down completely.

We explore:

• How your not-self theme acts as a signal for survival mode
• Why the body perceives exciting, highly-desired goals as a threat
• How “making your challenge boring" expands your capacity for big moves
• An easy technique to neutralize your specific threat windows
• When to use regulation tools to improve your results
• Practical tools for business owners to manage stress over big goals and time off

Chapters:

• (00:00) Nervous System Regulation for 2026
• (03:13) The Human Design Not-Self and End-of-Year Pressure
• (07:25) Projector Burnout and The Undefined Solar Plexus
• (11:58) Why Thriving Businesses Should Feel Boring
• (15:15) Distinguishing Genuine Alignment from Survival Mode
• (18:18) The "Movie" Visualization Technique for Launches
• (22:04) Identifying Your Specific Threat Window
• (29:32) 3 Simple Nervous System Regulation Tools
• (33:14) Closing Thoughts on Embodied Safety

Connect with Danik:

→ @danikhelpsmoms on Instagram

→ Subscribe to Danik’s Newsletter

→ Listen to The Healing Mothers’ Club Podcast

Connect with Keolani:

→ ⁠⁠@keolaniyoung on ⁠⁠Instagram⁠⁠⁠⁠

→ Get the Free Energy Leaks Resource

→ ⁠⁠⁠⁠Visit Keolani’s ⁠⁠website⁠

Welcome to the first episode of Great Measure (formerly Business by Design). In this announcement episode, I share about:

• The evolution behind the rebrand (and the focus on shaping legacies, not just building businesses)
• The deeper meaning of Gate/Hexagram 14 — Possession In Great Measure — and the energetic signature of this podcast
• What to expect in this new season

Connect with Keolani:

→ Book a Legacy Human Design Reading

→ ⁠⁠Connect on ⁠⁠Instagram⁠⁠⁠⁠

→⁠⁠Visit my ⁠⁠website⁠

If you’re a 6/2 profile, the tension between your natural leadership role and your comfortable hermit cave is probably deeply familiar. In this episode, I’m sitting down with Christian Malarciuc, a 6/2 Generator, Coach, and former client, to discuss our unique experience as 6/2 business owners. We explore:

• Why standard advice is misaligned for 6/2s (and how we’re truly designed to approach marketing and sales)
• The transition from the 3rd line trial-and-error phase to the 6th line roof
• Why defining “what you do” is so challenging for 2nd lines
• Navigating content and offer creation as people with “slower” timing
• Why 6th lines should focus on building worlds, not solving problems
• How to embrace a softer, more easeful approach to creation

Chapters:

• 01:50 — Building Internal Safety for Action
• 05:12 — The Roof Phase: Healing from the Past
• 08:30 — The 2nd Line: Hidden Gifts & Projections
• 12:20 — 6/2 Marketing: World Building vs. Problem Solving
• 16:25 — Supporting Clients With A Receptive Mind
• 19:38 — Perfectionism and Fear of Rejection
• 23:20 — Self-Abandonment In The Creative Process
• 28:30 — Tapping into Unconditional Love
• 30:50 — Why 6/2s Need Spaciousness
• 33:50 — Hermiting: Creative Devotion vs Avoidance
• 38:50 — Trusting Your Timing

Connect with Christian:

→ @christian.malarciuc on TikTok

→ @christian.malarciuc on Instagram

Connect with Keolani:

→ @keolaniyoung on TikTok

→ @keolaniyoung on Instagram

→ Book a Legacy Human Design Reading

→ Learn more about the Prolific mentorship

Ever felt a deep resistance to marketing and selling despite how much you love your work? This episode explores the specific projections 2nd and 5th Line Profiles receive, why traditional business tactics often fail for 2nd Lines, and what they truly need to be recognized for their innate talent.

This episode covers:

• The difference between the 2nd line and 5th line projection field
• The 5th line “halo effect” and the risk of reputational damage
• How standard marketing strategies create resistance for 2nd lines
• The importance of visibility and collaboration for 2nd line sales

→ Book a 1:1 Human Design Reading

→ ⁠⁠Connect on ⁠⁠Instagram⁠⁠⁠⁠

→ ⁠⁠Visit my ⁠⁠website⁠

Welcome to energy mastery 101! This episode explores how to clear stagnant energy, protect yourself and your home, and intentionally call in more abundance and opportunity through monthly rituals. You’ll also learn how to decrease fatigue from your work day by grounding and tapping into universal energy.

This episode covers:

• A monthly practice to resolve energy leaks in your life and business
• How to invite the flow of energy and wealth into your home and work space
• A simple monthly ritual for calling in abundance, luck, and opportunity
• How to set up protective wards around your home
• Why channeling energy is so important in your client work
• Easy ways to clear energetic residue from your work day

→ Receive customized rituals in a 1:1 session

→ ⁠⁠Connect on ⁠⁠Instagram⁠⁠⁠⁠

→ ⁠⁠Visit my ⁠⁠website⁠