It’s time to stop letting the fear of being 'salesy' sabotage your bank account. If your offers are ~chef’s kiss~ but you struggle to promote them as often as you should, this conversation is a permission slip and kick in the butt to start selling with confidence.

In this episode, I’m joined by Sara Joelle, a Copywriter and Marketing Mentor who helps people connect with their ideal clients, increase their revenue, and gain the confidence they need to lead their brand to their next success story.

We explore:

• Why we feel like we’re annoying when we sell, and the specific reframe to keep on a post-it note by your desk so you can dissolve that belief for good.
• Why you need to speak about your offer WAY more than feels comfortable, and how to do it without being repetitive.
• A practical framework for selling brand-new offers without testimonials (or transformative services where the results don't feel completely tangible).
• The 3-year-old blog post that’s earned Sara over $30,000 in revenue, and how you can repurpose existing content to sell more without posting more.
• How to write copy that feels like a natural extension of your personality rather than an overly-professional avatar that zaps your energy (and your magnetism).

Connect with Sara:

→ ⁠⁠Site Series Sprint (Sara’s copywriting course that will turn your website into a sales-generating machine you actually love looking at!)

→ ⁠⁠@btlcopy on IG

→ ⁠⁠@btlcopy on Threads

→ ⁠⁠@bysarajoelle on TikTok

→ Point of the Story Podcast

→ ⁠⁠Visit the BTL copy website

Connect with Keolani:

→ @keolaniyoung on TikTok

→ @keolaniyoung on IG

→ Book a 1:1 Human Design Reading

→ ⁠⁠Visit Keolani’s ⁠⁠website⁠

If you enjoyed this episode of Great Measure, don’t forget to rate, review, and share this episode with a friend! Your support is SO appreciated and helps this podcast grow.

Most marketing advice tells you to optimize for immediate results: the big launches and major viral moments — but what if focusing on short-term wins is what’s draining your creative energy?

In this episode, I’m joined by Chelsea Riffe, a 6/2 Reflector, Cultural Philosopher, and host of the top 1% podcast In My Non-Expert Opinion, who helps people excavate their unique school of thought so they can become known for the way they think, not just what they do.

We explore how to move from simply sharing information to building an intellectual legacy that generates meaningful visibility, opportunities, and impact. By the end of this episode, you’ll understand how to cultivate a body of work that feels like art but works like a movement.

This conversation covers:

• The "Sagrada Familia" Concept: Why you should build a business for a timeline you may not live to see finished (and how that relieves the pressure of today)
• Imagination Stamina: How to "micro-dose" your future self so you don't get overwhelmed by your own potential
• Transcending the Algorithm: Lessons from the Heated Rivalry phenomenon — how quality world-building and a distinct viewpoint outperform standard marketing tactics.
• The Dinner Party Approach to Social Media: Shifting from general broadcasting to intimate, high-level discourse.
• The Dark Forest Philosophy: Why the safest place to develop your most original ideas is away from the public eye

Connect with Chelsea:

→ ⁠⁠Explore SUPERNOVA: The room to develop your school of thought through philosophical conversation, synthesis and making meaning of everything that interests you (doors close Feb 4!)

→ @chelseariffe on IG

→ @chelseariffe on Threads

→ Notes from the New World Podcast

→ ⁠⁠Visit Chelsea's website

Connect with Keolani:

→ @keolaniyoung on TikTok

→ @keolaniyoung on IG

→ Book a Human Design Reading

→ ⁠⁠Visit Keolani’s ⁠⁠website⁠

If you enjoyed this episode of Great Measure, don’t forget to rate, review, and share this episode with a friend! Your support is SO appreciated and helps this podcast grow.

In this back-to-basics episode, I’m breaking down the Human Design Types through the lens of business. We’re moving beyond personality labels and looking at the mechanics of your aura: the electromagnetic field that determines how you’re designed to interact with the world, attract opportunities, and create success.

Whether you're new to Human Design or a seasoned experimenter, this episode will help you identify where you might be operating against your natural design and how to pivot back into alignment.

Read the blog version of this podcast here.

This episode covers:

• Aura Mechanics: The impression you make on others without even saying a word
• Manifestors: The gift of initiation (and why "informing" has nothing to do with asking for permission)
• Generators & Mani Gens: The magnetic power of the open aura (and why so many Gens/MGs struggle to attract the right opportunities)
• Projectors: What the invitation really means (and why and when you don't need one at all)
• Reflectors: Why the make often make the best travel buddies (and what “waiting a lunar cycle” is really about)
• Type Dynamics: How we’re designed to work together (and why understanding Variable is so important for Projectors and Reflectors)

Chapters:

• 00:00 Why I Rarely Talk About Strategy & Authority
• 02:15 Auric Signatures: The Mechanics Explained
• 04:30 Manifestors: The Innovators & The Closed Aura
• 07:45 Generators: The Builders & The Enveloping Aura
• 11:20 Manifesting Generators: The Express Builders & Skipping Steps
• 15:10 Projectors: The Guides & The Penetrating Aura
• 19:40 Reflectors: The Evaluators & The Teflon Aura
• 23:00 Aligning Strategy with Mechanics for Less Resistance

Connect with Keolani:

→ Book a 1:1 Human Design Reading

→ ⁠⁠@keolaniyoung on TikTok

→ ⁠⁠@keolaniyoung on ⁠⁠Instagram⁠⁠⁠⁠

→ All the links