Dan Serard, the Vice President of Sales and Marketing at Cannabis Creative Group, shared insights on the 2024 cannabis marketing plan.

The discussion highlighted the importance of personalized digital marketing strategies tailored to individual business needs, diversifying advertising channels beyond social media due to federal restrictions.

Strategies included email marketing for engagement, organic content for SEO, and targeting specific demographics effectively by aligning messaging with consumer emotions and values to strengthen brand connections. Dan advised against direct competition with larger companies, recommending niche platforms aligned with target audiences' interests, and suggested budget allocation strategies for gradual investment based on audience responses before scaling up efficiently.

Stanley Jutkowitz, Senior Counsel with Seyfarth Shaw LLP discusses the recent DEA decision to reschedule cannabis from schedule one to schedule three, with potential less restrictive schedules.

Stanley provided legal insights on the implications of this move, while highlighting the controversy surrounding cannabis legalization and rescheduling.

We also explored the roles of DEA and FDA in the legalization process, emphasizing the complexity of the legal landscape with multiple agencies involved and conflicting treaty obligations and federal laws. We also discussed regulatory challenges and legal implications of cannabis, including the distinction between hemp and marijuana, taxation and decriminalization, and the current state of legalization and regulation in the US.

Aeriz, led by Ryan Thomas, excels in sustainable aeroponic cannabis cultivation with a focus on quality, sustainability, and innovation. Their product range includes hash oil-infused pre rolls and unique offerings like hash drops, known for consistent highs.

Expanding into Illinois, Arizona, and soon California markets, Aeriz prioritizes building relationships with dispensaries while balancing high-volume production and premium quality. Ryan Thomas shares insights on overcoming marketing challenges amidst evolving market dynamics.