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Good Marketing, Good Business

Good Marketing, Good Business

By: Shannon Stone
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About this listen

Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO?


That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering.


Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time.


The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.

© 2025 Good Marketing, Good Business Economics Marketing Marketing & Sales
Episodes
  • 087: The Business Owner's Wheel of Life

    087: The Business Owner's Wheel of Life
    Dec 14 2025

    Business owners need their own 'wheel of life' because your business makes up so much of your life. The traditional wheel misses what actually matters when you're running a business - like cashflow, time freedom, and whether you even enjoy what you've built.

    So I created one specifically for business owners. We'll start the exercise together in this episode, and you can download the full PDF to complete it yourself.

    By listening [and taking notes], you’ll learn:

    • Why the traditional wheel of life doesn't work for business owners
    • The specific areas you need to assess in YOUR business
    • How this exercise reveals what's really working (and what's not)
    • Why you should do this BEFORE setting your 2026 goals

    If you want your business to bring you profit, peace and fulfilment, not just look good on paper, this episode is for you.

    Enjoy!

    Resources:

    • Website
    • Facebook
    • Facebook Group
    • LinkedIn
    • Instagram


    If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
    Show More Show Less
    14 mins
  • 086: Let’s Pause. What Business Do You Actually Want?

    086: Let’s Pause. What Business Do You Actually Want?
    Nov 30 2025

    In this open conversation, I’m asking you the most pivotal question that has unlocked every great evolution of business for both me and my clients. I’m giving you permission to re-create your business and everything that follows into something that serves you so much better.

    By listening [and taking notes], you’ll learn:

    • Why this is critical to ask ahead of any business decisions
    • How line in the sand moments can solidify great changes
    • Why it’s ok to not know what you want

    Even if you can’t change everything in your business right this instant, this episode will help you create a vision for an evolving business that will bring you greater fulfilment.

    Enjoy!

    Resources:

    • Website
    • Facebook
    • Facebook Group
    • LinkedIn
    • Instagram


    If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
    Show More Show Less
    21 mins
  • 085: More Clients Who Spend Over $20K-50K+/Year With You? Here’s How.

    085: More Clients Who Spend Over $20K-50K+/Year With You? Here’s How.
    Nov 16 2025

    “Have your clients spend more with you”, it’s something people harp on about but “HOW do I do this” is your real question. I’ve got you covered, iIn this episode by listening [and taking notes], you’ll learn:

    • Understanding the annual value of a client
    • Six strategies; three do’s and three don’ts that will help you to ensure clients are spending upwards of $10K-$20K (and more) per year with you
    • The importance of applying this these ideas to each conversation and interaction

    Enjoy!

    Resources:

    • Website
    • Facebook
    • Facebook Group
    • LinkedIn
    • Instagram


    If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
    Show More Show Less
    30 mins
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