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Getting to "Hell Yes!".

Getting to "Hell Yes!".

By: Guillermo Salazar
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About this listen

Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind decision-making, and the key life changes that prompt buyers to say, “hell yes.” Whether you’re a seller learning to spot these pivotal moments or a buyer in these industries curious about the stories behind what problems are being solved, why they matter, and how they’re being positioned—this podcast is for you. Each show will share 1 key takeaways about what sellers are looking for when they seek that “hell yes" and how they got there. Let’s get started.

Guillermo Salazar 2024
Economics Marketing Marketing & Sales
Episodes
  • Getting to Hell Yes! with Tim Wallace from zInspector
    Jan 18 2026

    🎙️ Getting to Hell Yes! with Tim Wallace - “From Inspections to Innovation: How zInspector is Transforming Field Operations”

    What does it take to bring efficiency, trust, and technology together in property management?

    In this episode of Getting to Hell Yes!, we sit down with Tim Wallace from zInspector to explore how modern inspection and maintenance software is reshaping operations for property managers, owners, and residents alike.

    From the chaos of sticky notes and phone photo rolls to AI-powered documentation, Tim breaks down how zInspector helps operators cut inspection times in half, centralize communication, and protect assets with accuracy and speed.

    💡 What You’ll Learn:

    *Why property inspections are the silent bottleneck in SFR and multifamily operations

    *How AI is transforming inspection consistency and compliance

    *The link between inspection data, maintenance efficiency, and NOI

    *What “leadership buy-in” really means when implementing new tech

    *Why metrics and accountability, not manpower to drive operational freedom

    💬 “If your systems aren’t standardized, you’re not protecting your owners or your residents.” – Tim Wallace

    🚀 Key Takeaways:

    *Centralized data = faster turns and better accountability

    *AI-powered inspection reports eliminate bias and errors

    *Efficiency isn’t about replacing peopl, it’s about empowering them

    *The fastest-growing SFR operators are those standardizing now, not later

    🎧 Tune in to hear:

    Why real innovation starts with leadership courage, operational clarity, and the right systems to drive your next “Hell Yes!”

    #GettingToHellYes #TimWallace #zInspector #PropertyManagement #PropTech #MaintenanceOperations #AIinRealEstate #SingleFamilyRentals #Leadership #OperationalExcellence #MultifamilyInnovation

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    55 mins
  • Getting to Hell Yes! Live with Jason Hull from DoorGrow!
    Jan 11 2026

    🎙️ Getting to Hell Yes! Live with Jason Hull. “The Freedom Formula: Building a Business You Actually Love”

    What if the goal isn’t just growth but freedom?

    In this episode, Jason Hull, Founder and CEO of DoorGrow, joins us to unpack how property management entrepreneurs can scale smarter, avoid burnout, and build businesses that truly serve their lives not the other way around.

    Jason shares the lessons behind building DoorGrow, the coaching company transforming how long-term residential property managers think about growth, systems, and leadership. From impossible goals to the “Golden Bridge Formula,” this conversation is packed with frameworks that collapse time, reduce chaos, and unlock clarity.

    💡What You’ll Learn:

    * Why most property management companies get stuck between 200–400 doors

    * The four freedoms every entrepreneur really wants and how to get them

    * The “Indiana Jones” cash flow metaphor every operator needs to understand

    * How to build trust in sales using Jason’s Golden Bridge Formula

    * The mindset shift from “realistic” to “impossible” goals and why it changes everything

    * Why coaching doesn’t just accelerate progress, it collapses time

    “If your business is a Hell Yes for you, it’ll be a Hell Yes for your clients.” – Jason Hull

    🚀 Key Takeaways:

    * Coaching isn’t a luxury. It’s the fastest path to clarity.

    * You can’t scale chaos; you can only scale systems.

    * Freedom starts when your business gives back your time.

    🎧 Watch, learn, and join the conversation.

    Comment your biggest takeaway below, what’s one impossible goal you’re ready to chase?

    #GettingToHellYes #JasonHull #DoorGrow #Entrepreneurship #PropertyManagement #BusinessFreedom #Leadership #Coaching #GrowthMindset #SystemsThinking #PropTech #BusinessStrategy #IrisCX #GTHY

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    1 hr and 13 mins
  • Getting to Hell Yes! Live with DD Lee from Pure
    Jan 4 2026

    🎙 Getting to Hell Yes! with DD Lee | Owning the Message in Property Management

    In this episode of Getting to Hell Yes!, I talk with DD Lee, President of NARPM and leader at Pure Property Management, about how property managers can reclaim the narrative and the respect that they deserve.

    DD puts it simply:

    “The biggest problem we’re solving is the perception that landlords and tenants are on opposite sides. We’re actually in the middle and we can bring both together.”

    We unpack what that means in real terms:

    *How education and ethics can rebuild trust between residents and owners

    *Why standardization and data are the keys to fair housing conversations

    *How NARPM 2.0 is working to professionalize property management before regulation does it for us

    *And how technology can actually give people more time — not take it away

    If you care about the future of housing, the reputation of property management, or how leadership can create real change, this episode will hit home.

    🔔 Subscribe for more Getting to Hell Yes! conversations about PropTech, leadership and modern real estate.

    #GettingToHellYes #NARPM #PurePropertyManagement #PropertyManagement #RealEstateLeadership #Housing #PropTech #Innovation #Operations #IrisCX #GTHY

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    1 hr and 1 min
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