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Getting to "Hell Yes!".

Getting to "Hell Yes!".

By: Guillermo Salazar
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Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind decision-making, and the key life changes that prompt buyers to say, “hell yes.” Whether you’re a seller learning to spot these pivotal moments or a buyer in these industries curious about the stories behind what problems are being solved, why they matter, and how they’re being positioned—this podcast is for you. Each show will share 1 key takeaways about what sellers are looking for when they seek that “hell yes" and how they got there. Let’s get started.

Guillermo Salazar 2024
Economics Marketing Marketing & Sales
Episodes
  • Getting to Hell Yes! Live with Heather Hack!
    Jun 26 2026

    From property management to PropTech. From breaking sales records to building high-performing teams.

    Heather Hack has spent more than 20 years helping people, teams, and organizations achieve results that others thought weren't possible. Along the way, she's built a reputation as one of the multifamily industry's most respected sales leaders, known for transforming underperforming regions into top-performing teams through coaching, accountability, and relentless execution.

    But that's not the story. The story is how Heather repeatedly turned struggling markets into success stories, developed future leaders, and proved that sustainable growth starts with investing in people.

    She broke a 30-year billing record in Oklahoma City, transformed a bottom-tier market into a top-performing region, led teams generating more than $10 million in monthly recurring revenue, and consistently exceeded goals while helping others do the same.

    In our conversation, we're exploring:

    → Why coaching is the most underrated growth strategy in sales

    → How to build a culture where accountability drives results instead of fear

    → The leadership lessons learned from managing teams through industry transformation

    → What separates high-performing sales organizations from average ones

    → How AI is changing the future of revenue teams and customer engagement

    Heather's superpower? Seeing potential in people before they see it in themselves. While most leaders focus on numbers, Heather focuses on building the habits, discipline, and confidence that make the numbers inevitable.

    Episode coming soon.

    #GettingToHellYes #GTHY #Multifamily #PropTech #SalesLeadership #Leadership #Coaching #RevenueGrowth #TeamBuilding #WomenInLeadership

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    56 mins
  • Getting to Hell Yes! Live with Teddy Abdelmalek from HH Red Stone!
    Jun 19 2026

    From residential life and higher education to leading business development for one of the fastest-growing student housing and multifamily management companies in the country.

    Teddy Abdelmalek (SVP of Business Development at HH Red Stone) has spent more than 20 years at the intersection of student housing, property management, operations, and real estate growth. Today, he's helping owners, universities, and investors unlock value through strategic partnerships and operational excellence.

    In our conversation, we're exploring:

    → What separates great student housing operators from average ones

    → How to turn around underperforming assets and create lasting value

    → Why resident experience is becoming a competitive advantage

    → Lessons learned from scaling portfolios across multiple markets

    → What the future holds for student housing and multifamily real estate

    Teddy's superpower? Building relationships that create results. While many focus solely on buildings and balance sheets, Teddy understands that long-term success comes from aligning the needs of residents, universities, owners, and communities.

    Episode coming soon.

    #GettingToHellYes #GTHY #StudentHousing #Multifamily #PropertyManagement #RealEstate #BusinessDevelopment #ResidentExperience #HigherEducation #HHRedStone

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    1 hr and 1 min
  • Getting to Hell Yes! Live with Addi Gaur from Igloo!
    Jun 19 2026

    From software engineering and quality assurance... to leading strategic partnerships for some of the biggest names in smart home technology.

    Aadhar "Addi" Gaur (Director of Strategic Partnerships & Corporate Development at Igloo) has built his career at the intersection of technology, product innovation, and business growth. Today, he's helping shape the future of connected living through partnerships that unlock new opportunities across smart homes, multifamily housing, hospitality, and property technology.

    From Arlo and NETGEAR to Yale, August Home, ASSA ABLOY, Fortune Brands, and now Igloo, he's had a front-row seat to the evolution of smart access, connected devices, and the partnership strategies powering modern living.

    In our conversation, we're exploring:

    → Why the best partnerships start with customer problems, not contracts

    → What it takes to bridge engineering, product, sales, and executive teams around a shared vision

    → How APIs, SDKs, and integrations create entirely new business opportunities

    → Lessons learned navigating acquisitions, mergers, and organizational change

    Addi's superpower? Translating complex technology into strategic business opportunities.

    Episode coming soon.

    #GettingToHellYes #GTHY #PropTech #SmartHome #Partnerships #BusinessDevelopment #CorporateDevelopment #IoT #AccessControl #Innovation

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    1 hr
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