In this episode of Get the Money, we unpack the seismic shift happening in SaaS right now. AI isn’t just a buzzword—it’s transforming how products are built, how companies go to market, and who survives the next wave.

Join Bobby Napiltonia, Keith Newman, and John Konye as they break down:
✅ Why “No CTO” startups are real (and winning)
✅ What OpenAI and Jony Ive’s $6B play signals for product development
✅ How Launchpad is giving small teams enterprise-grade power
✅ Why most SaaStr booths failed the pitch test
✅ The death of bloated teams—and what lean GTM looks like today

If you’re a founder, operator, or investor navigating this chaotic AI-first landscape, this one’s for you.

📰 Join the GTM newsletter → https://www.thegtmfirm.com/newsletter

In this episode of Get the Money, we unpack the seismic shift happening in SaaS right now. AI isn’t just a buzzword—it’s transforming how products are built, how companies go to market, and who survives the next wave.

✅ Why “No CTO” startups are real (and winning)
✅ What OpenAI and Jony Ive’s $6B play signals for product development
✅ How Launchpad is giving small teams enterprise-grade power
✅ Why most SaaStr booths failed the pitch test
✅ The death of bloated teams—and what lean GTM looks like today

If you’re a founder, operator, or investor navigating this chaotic AI-first landscape, this one’s for you.

📰 Join the GTM newsletter → https://www.thegtmfirm.com/newsletter

In this episode, we break down the end-to-end Go-to-Market playbook that every modern company needs to master. From your homepage (the digital front door) to message testing, attribution, and follow-up, we examine the precise processes that drive real pipeline growth and revenue. Whether you're launching a new product, scaling a startup, or fixing a leaky funnel, this conversation has what you need.

🔑 What we cover in this episode:

Why every GTM starts with a strong point of view
The website as your digital “curb appeal”
Messaging that converts: pain → outcome → proof
Where your homepage video should live
Homepage vs. Landing Page (and why it matters)
The myth of the “billion-dollar website”
The right way to test messaging (without wasting budget)
Feedback loops that fuel your GTM engine
Attribution and why you’re flying blind without it
Sales readiness in a world that moves too fast
Real-world examples of message testing that worked
How to budget for awareness vs. conversion
Final thoughts on sales follow-up and the power of preparation

🎯 Whether you’re a founder, CMO, growth leader, or sales exec—this GTM framework will help you align your strategy, messaging, and operations.

Trade shows are back — but most companies are still not optimized.

In this episode of Get The Money, we break down how to turn chaotic, noisy events into high-leverage GTM opportunities — even if you don’t have a massive booth or budget. From hosting invite-only suites to wearing bright orange vests that stops VCs in their tracks, we share real tactics that helped us drive leads, create standout content, and close deals.

You’ll here about:

• Why most startups waste money “showing up and throwing up”
• The 4P framework for event success: Pick, Prep, Process, Prosecute
• How Okera flipped the trade show script and captured content that fueled pipeline for months
• What kind of content you should capture during events — not after
• How to turn visual cues into lead magnets
• 
  

Whether you’re prepping for your next big show or just trying to justify the budget, this episode gives you a real-world playbook to stop blending in and get the money.

Watch. Learn. Stand out.

#GetTheMoney #TradeShowStrategy #GoToMarket #StartupMarketing #EventMarketing #SalesEnablement #Okera #AWSreInvent #GTMStrategy

Our first recorded roundtable after six text-based newsletters. We decided to pivot towards a modern approach and record our discussions to share with you all. This is newsletter number seven, but Get the Money #1

Q1 is over. If your pipeline isn't delivering, you’ve got 60–90 days to fix it—or risk missing the year entirely. In this episode of Get The Money, we break down the full-funnel reality check:

✅ Bobby on pipeline urgency and event strategy
✅ Keith on crafting story-driven content that matches buyer stages
✅ Ben on the ugly truth about CRM sync issues that kill conversions

This isn’t theory—it’s what’s actually breaking GTM at fast-growing companies and what you can do about it before Q2 slips away.

📥 Join the newsletter: thegtmfirm.com/newsletter
📲 Follow us on LinkedIn: linkedin.com/company/the-gtm-firm

📰 Join the GTM newsletter → https://www.thegtmfirm.com/newsletter