In this episode of Get the Money, we unpack the seismic shift happening in SaaS right now. AI isn’t just a buzzword—it’s transforming how products are built, how companies go to market, and who survives the next wave.

Join Bobby Napiltonia, Keith Newman, and John Konye as they break down:
✅ Why “No CTO” startups are real (and winning)
✅ What OpenAI and Jony Ive’s $6B play signals for product development
✅ How Launchpad is giving small teams enterprise-grade power
✅ Why most SaaStr booths failed the pitch test
✅ The death of bloated teams—and what lean GTM looks like today

If you’re a founder, operator, or investor navigating this chaotic AI-first landscape, this one’s for you.

📰 Join the GTM newsletter → https://www.thegtmfirm.com/newsletter

In this episode of Get the Money, we unpack the seismic shift happening in SaaS right now. AI isn’t just a buzzword—it’s transforming how products are built, how companies go to market, and who survives the next wave.

✅ Why “No CTO” startups are real (and winning)
✅ What OpenAI and Jony Ive’s $6B play signals for product development
✅ How Launchpad is giving small teams enterprise-grade power
✅ Why most SaaStr booths failed the pitch test
✅ The death of bloated teams—and what lean GTM looks like today

If you’re a founder, operator, or investor navigating this chaotic AI-first landscape, this one’s for you.

📰 Join the GTM newsletter → https://www.thegtmfirm.com/newsletter

In this episode, we break down the end-to-end Go-to-Market playbook that every modern company needs to master. From your homepage (the digital front door) to message testing, attribution, and follow-up, we examine the precise processes that drive real pipeline growth and revenue. Whether you're launching a new product, scaling a startup, or fixing a leaky funnel, this conversation has what you need.

🔑 What we cover in this episode:

Why every GTM starts with a strong point of view
The website as your digital “curb appeal”
Messaging that converts: pain → outcome → proof
Where your homepage video should live
Homepage vs. Landing Page (and why it matters)
The myth of the “billion-dollar website”
The right way to test messaging (without wasting budget)
Feedback loops that fuel your GTM engine
Attribution and why you’re flying blind without it
Sales readiness in a world that moves too fast
Real-world examples of message testing that worked
How to budget for awareness vs. conversion
Final thoughts on sales follow-up and the power of preparation

🎯 Whether you’re a founder, CMO, growth leader, or sales exec—this GTM framework will help you align your strategy, messaging, and operations.